Ana Ma. Cruz Anguiano
Summary
Results-driven digital marketing coordinator with a strong focus on campaign optimization, data analysis, and content creation. Proven ability to enhance brand community growth and audience engagement through effective social media and influencer marketing strategies.
Overview
5
5
years of professional experience
Work History
Digital Marketing Coordinator
Nestlé - Gerber
04.2024 - Current
- Oversaw planning, execution, and optimization of paid media campaigns, ensuring effective reporting and analysis across all digital channels.
- Monitored and adjusted digital campaign budgets to maximize resource efficiency and achieve alignment with business objectives, obtaining +16.2% of reach vs objective.
- Coordinated efforts with media agencies and global/regional hubs to establish and promote effective integrated paid media strategies, increasing 2 points in brand's consideration.
- Formulated and implemented social media strategies to enhance brand community growth, improving up to +196% of Engagement Rate.
- Developed and executed influencer marketing initiatives aimed at increasing audience engagement and improving brand perception decreasing by 60% on negative sentiment.
Social Media Specialist
Nestlé
04.2022 - 02.2023
- Developed and executed social media campaigns to enhance brand visibility across platforms.
- Managed CRM and email marketing initiatives, effectively engaging up to 1 million users to boost retention rates and overall engagement.
- Performed comprehensive social listening and competitor analysis to identify brand opportunities and refine strategies.
- Executed crisis management protocols to protect brand reputation in digital environments.
- Developed and maintained comprehensive performance reports to enhance media strategy effectiveness.
Public Affairs Intern
Nestlé
10.2020 - 04.2022
- Built strong relationships with external organizations through consistent networking activities.
- Collaborated on social media content planning to drive audience interaction and brand loyalty.
- Developed internal communication strategies to enhance brand awareness.
Education
Bachelor's - Administration And Marketing
Universidad Panamericana
01-2021
Skills
- Digital marketing
- Salesforce CRM
- Influencer marketing
- Social media marketing
- Google analytics
- Collaborative teamwork
- Content creation
Languages
English
Bilingual or Proficient (C2)
Timeline
Digital Marketing Coordinator
Nestlé - Gerber
04.2024 - Current
Social Media Specialist
Nestlé
04.2022 - 02.2023
Public Affairs Intern
Nestlé
10.2020 - 04.2022
Bachelor's - Administration And Marketing
Universidad Panamericana