Summary
Overview
Work History
Education
Skills
Additional Information
Languages
Timeline
Hi, I’m

Ana Paula Corona Elorza

Zapopan,JAL
Ana Paula Corona Elorza

Summary

Dynamic Internal Communications Specialist with a proven track record at Continental Automotive, excelling in corporate storytelling and employee engagement. Expert in content creation and event coordination, I successfully enhanced internal messaging and fostered a positive workplace culture, ensuring alignment with organizational goals while maintaining a consistent brand voice.

Overview

7
years of professional experience

Work History

Continental Automotive

Internal Communications Specialist
05.2021 - Current

Job overview

  • Supported internal communications initiatives through content creation for newsletters and intranet updates.
  • Assisted in managing employee engagement activities to foster a positive workplace culture.
  • Coordinated logistics for company-wide meetings, ensuring smooth execution of events and presentations.
  • Contributed to the development of communication strategies that align with organizational goals.
  • Collaborated with cross-functional teams to gather insights and enhance internal messaging effectiveness.
  • Collaborated with corporate departments to create and implement internal communications.
  • Provided valuable support during company mergers and acquisitions, facilitating smooth transitions by keeping employees informed and maintaining open lines of communication.
  • Maximized reach of key messages by utilizing various channels such as email, video, print materials, or face-to-face presentations.
  • Ensured consistent brand voice throughout all internal communications by enforcing style guidelines and best practices.
  • Copyedited, proofread and revised company advertisements, print materials and press releases before dispersal.
  • Took photographs and videos during special events for promotional materials and social media pages.

Glassisimo

Marketing Assistant
07.2020 - 05.2021

Job overview

  • Developed and executed social media marketing campaigns to enhance brand awareness.
  • Conducted market research to identify trends and customer preferences for targeted strategies.
  • Assisted in the creation of promotional materials, ensuring alignment with brand guidelines.
  • Managed email marketing campaigns, analyzing performance metrics to improve engagement rates.
  • Strengthened brand identity with consistent messaging across various platforms including print, digital, and social media channels.
  • Supported content creation for corporate social responsibility initiatives to strengthen brand reputation.

Freelace

Content Creator
08.2018 - 07.2020

Job overview

  • Developed engaging content across multiple platforms to enhance audience interaction.
  • Conducted research to ensure accuracy and relevance in all published materials.
  • Collaborated with marketing teams to align content strategies with brand objectives.
  • Optimized SEO practices to improve online visibility and traffic engagement rates.
  • Edited and proofread content for clarity, consistency, and adherence to brand voice.
  • Managed social media accounts, curating posts that increased follower engagement by implementing targeted strategies.
  • Mentored junior writers, providing guidance on best practices and professional development opportunities.
  • Applied current editing and photography tools to tell great stories.

Education

Instituto Tecnológico Y De Estudios Superiores De Occidente
Tlaquepaque, Mexico

Bachelor of Arts from Communication And Visual Media Arts
12-2021

University Overview

  • Completed Coursework: Audiovisual Production, Media Writing, Visual Storytelling, Film Editing, Communication Theory
  • Workshop: Creative Direction – CAAV 2019
  • Production Apprendix, Rivit, Completed 2018

Skills

  • Corporate storytelling
  • Content creation
  • Employee communications
  • Video editing
  • Digital communications
  • Employee engagement
  • Email marketing
  • Event coordination
  • Podcast production
  • Problem-solving
  • Multitasking

Additional Information

Willing to relocate / Available for national and international travel / Photoshop, Illustrator, InDesign, Lightroom / Powerpoint, Word Excel / Available for freelance and remote opportunities

Languages

English
Advanced (C1)
Spanish
Bilingual or Proficient (C2)
French
Beginner (A1)

Timeline

Internal Communications Specialist

Continental Automotive
05.2021 - Current

Marketing Assistant

Glassisimo
07.2020 - 05.2021

Content Creator

Freelace
08.2018 - 07.2020

Instituto Tecnológico Y De Estudios Superiores De Occidente

Bachelor of Arts from Communication And Visual Media Arts

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Ana Paula Corona Elorza