Summary
Overview
Work History
Education
Skills
Hobbies
Timeline
Generic

Andrea Huerta

Director Of Operational Services. FIFA World Cup 2026 | Mexico.
Mexico City

Summary

Passionate and creative leader with significant background in Sports Marketing, Operations, and Project Management. Detail-oriented team player with strong organizational and independent decision- making skills.

Overview

12
12
years of professional experience
11
11
years of post-secondary education
3
3
Languages

Work History

Director of Operational Services

FIFA World Cup 2026
03.2024 - Current
  • Developing high-performing teams in 5 key operational areas: Transport and Movility, Accommodation, Guest Operations, Airports and Logistics.
  • Facilitated cross-functional collaboration between all 5 areas for improved decision-making processes within the tournament.
  • Proactively identified potential risks and implemented mitigation strategies to adapt the objetives from our FA leads to eash of our Host Cities trying to minimize negative impacts in the operation.
  • Assisted in recruiting, hiring and training of team members.
  • Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for the team.
  • Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.

Managing Director

Tennisfest GNP-Tennis Exhibition Match
09.2022 - 01.2024
  • Planned, designed, and scheduled phases for the project.
  • Provided detailed project status updates to stakeholders and executive management.
  • Achieved project deadlines by coordinating with contractors to manage performance.
  • Identified plans and resources required to meet project goals and objectives.
  • Developed and implemented strategic project plans to meet business objectives.
  • Monitored project progress, identified risks and took corrective action as needed.
  • Tracked project and team member performance closely to quickly intervene in mistakes or delays.

Director of Marketing and Operations

Mextenis-ATP Tournaments
03.2013 - 08.2022
  • Managed branding campaigns and event marketing initiatives in print, video, web and social media.
  • Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
  • Developed strategies to incorporate PR and media to further enhance brand and build market share.
  • Defined, implemented, and revised operational policies and guidelines.
  • Worked collaboratively with functional leaders to implement new procedures and corrective actions to improve quality.
  • Planned, designed, and scheduled phases for large projects.
  • Worked vigorously to enhance customer journey and improve overall fan experience.
  • Provided detailed technical and operational direction in project challenges, consistently meeting deliverables according to deadlines.
  • Drafted project reports to identify successful outcomes, insights and future recommendations.
  • Coordinated with cross-functional teams to resolve project issues and mitigate risks.

Education

Professional Certificate - Social Entrepreneurship

London School of Economics
London, UK
04.2023 - 06.2023

Professional Certificate - The Business of Entertainment, Media, And Sports

Harvard Business School
Boston, MA
12.2021 - 12.2021

Professional Certificate - Digital Marketing

Northwestern-Kellogg School of Management
Evanston, IL
05.2019 - 07.2024

Master of Science - Sport Business

New York University
New York City
01.2016 - 05.2017

Bachelor of Science - Marketing

Anahuac University
Mexico City
01.2000 - 12.2003

Skills

    Project planning and development

Advanced problem solving

Event planning

Strategic planning

Sponsorship

Hobbies

Running, reading, hiking and yoga

Photography

Timeline

Director of Operational Services

FIFA World Cup 2026
03.2024 - Current

Professional Certificate - Social Entrepreneurship

London School of Economics
04.2023 - 06.2023

Managing Director

Tennisfest GNP-Tennis Exhibition Match
09.2022 - 01.2024

Professional Certificate - The Business of Entertainment, Media, And Sports

Harvard Business School
12.2021 - 12.2021

Professional Certificate - Digital Marketing

Northwestern-Kellogg School of Management
05.2019 - 07.2024

Master of Science - Sport Business

New York University
01.2016 - 05.2017

Director of Marketing and Operations

Mextenis-ATP Tournaments
03.2013 - 08.2022

Bachelor of Science - Marketing

Anahuac University
01.2000 - 12.2003

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Andrea HuertaDirector Of Operational Services. FIFA World Cup 2026 | Mexico.