Summary
Overview
Work History
Education
Skills
Certification
Wine Sommelier
Timeline
Hi, I’m

Andrea Sànchez Martìnez

Ciudad De Mèxico
Andrea Sànchez Martìnez

Summary

Dynamic and results-driven marketing leader with over a decade of experience in digital marketing, sales strategy, and brand development. Proven track record in leading cross-functional teams, managing multi-brand portfolios, and executing high-impact marketing strategies. Passionate about innovation, sustainability, and scaling businesses through strategic planning and operational excellence.

Overview

13
years of professional experience
1
Certification

Work History

Quinio

Brand Leader
04.2024 - 10.2024

Job overview

  • Managed three wellness-focused brands, including sexual wellness, cleaning products, and supplements, achieving over 650,000 pesos in monthly sales and leading a team of five people.
  • Improved brand profitability by optimizing advertising spend and migrating an e-commerce store to Shopify for operational efficiency.
  • Increased sales across multiple platforms, including online stores, Amazon, Liverpool, Mercado Libre, and Walmart, boosting revenue and brand visibility.

Raw Apothecary

Co-founder & CEO
06.2022 - 03.2024

Job overview

  • Raised over USD 750,000 in venture capital, fueling the brand’s growth, expansion, and entry into new markets.
  • Achieved sales of up to USD 1M in the fourth year, with sales across the entire Mexican Republic and maintaining a gross margin of 75% while leading a team of fifteen people.
  • Developed and executed the company’s vision and strategic direction, achieving significant market recognition and cultivating strong customer loyalty.
  • Managed investor relationships effectively, ensuring transparency and leveraging their expertise to support the company’s success.

Raw Apothecary

Co-Founder & CMO
11.2016 - 06.2022

Job overview

  • Led product development, ensuring high-quality, organic skincare products that met customer demands and delivered exceptional results.
  • Strategically utilized raised funds to enhance brand awareness, scale operations, and develop new product lines, driving both revenue and market share growth.
  • Secured recognition in Pro Magazine's list of the 100 Best Startups for two consecutive years, as well as being featured in Forbes 30 Under 30 and Quién 50 for sustainability achievements.

DIMA (Digital Marketing Agency)

Co-Founder
07.2018 - 08.2020

Job overview

  • Founded DIMA, a digital marketing agency specializing in social media strategies, paid marketing, and ecommerce, in 2018.
  • Developed and executed high-impact social media campaigns for clients across various industries, including a design event (What Design Can Do), an e-commerce alcohol company (Vinexa), and an event salon (Brocante), among others.
  • Optimized paid advertising campaigns, leveraging platforms to boost targeted traffic and maximize ROI, focusing on conversions and revenue growth.

MMK Group

Senior Marketing Manager
06.2017 - 07.2018

Job overview

  • Led integrated marketing campaigns with monthly budgets exceeding $10,000 usd achieving an average return on ad spend (ROAS) of 3 for various business units, including magazine sales, subscriptions, events, and Martha Debayle Home.
  • Developed and executed content and inbound marketing strategies, driving audience engagement and brand visibility.
  • Monitored key performance indicators (KPIs) for audience growth and sales performance across multiple brands and business units, ensuring data-driven optimization.

Grupo Expansión

Digital Product Manager & Audience Development
04.2015 - 06.2017

Job overview

  • Increased social media engagement by 10% and web traffic by 20%, driving growth across multiple digital platforms.
  • Led a successful affiliate project with Amazon for lifestyle, fashion, and beauty media, enhancing revenue opportunities.
  • Developed and implemented audience growth strategies, collaborating with data science, editorial, and sales teams to optimize performance.

Grupo Expansión

Sales Associate
10.2011 - 04.2015

Job overview

  • Exceeded sales targets by 110%, managing key accounts such as Volkswagen, Grupo Carso, and Palacio de Hierro.
  • Led advertising sales for print and digital platforms, optimizing client portfolios and securing new business opportunities.
  • Developed 360° advertising proposals, combining multiple channels to enhance client visibility and engagement.

Education

Universidad Anáhuac México Campus Norte
Ciudad De México

Bachelor's Degree in Marketing from Marketing
06.2011

University Overview

Skills

    Leadership and Management

    Marketing and Sales

    Data Analysis and KPIs

    Negotiation and Client Relations

    E-commerce and Technology

    Financial Management and Profitability

Certification

True Growth 2023

Wine Sommelier

Wine Sommelier

Certified as a sommelier by the Círculo de Sommeliers Mexicanos, gaining in-depth knowledge of wine tasting, pairing, and wine industry insights. This certification has enhanced my ability to appreciate and communicate the value of wine and beverages in various business contexts, adding an additional layer of expertise to my marketing and client-facing roles.

Timeline

Brand Leader
Quinio
04.2024 - 10.2024
Co-founder & CEO
Raw Apothecary
06.2022 - 03.2024
Co-Founder
DIMA (Digital Marketing Agency)
07.2018 - 08.2020
Senior Marketing Manager
MMK Group
06.2017 - 07.2018
Co-Founder & CMO
Raw Apothecary
11.2016 - 06.2022
Digital Product Manager & Audience Development
Grupo Expansión
04.2015 - 06.2017
Sales Associate
Grupo Expansión
10.2011 - 04.2015
Universidad Anáhuac México Campus Norte
Bachelor's Degree in Marketing from Marketing

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Andrea Sànchez Martìnez