Andrea Serna
Monterrey
Summary
Dynamic Communications Specialist with a robust background in content creation, public relations, and brand management. Demonstrated success in executing strategic communication plans that bolster brand alignment and enhance stakeholder engagement. Proficient in metadata management, content design, and cross-platform communications, alongside strong skills in project coordination and digital content strategy. Aiming to leverage expertise to drive impactful communication initiatives that foster organizational growth.
Overview
11
11
years of professional experience
Work History
Publicity Coordinator
Penguin Random House Grupo Editorial Mexico
Mexico City
04.2023 - Current
- Created and implemented strategies for book release communications.
- Managed promotional campaigns to boost audience interest during book launches.
- Partnered with internal departments to create and disseminate marketing assets across various platforms.
- Analyzed industry trends to enhance communication strategies.
Metadata Coordinator
Penguin Random House Grupo Editorial Mexico
Mexico City
09.2022 - 03.2023
- Updated book metadata consistently to adhere to standardized publishing protocols.
- Organized metadata using SAP ERP for enhanced data accuracy.
- Engaged in teamwork across departments to refine catalog integrity.
- Provided courses and tutorials to internal personnel for the use of an intern platform.
Assistant Manager
Peritos Electricos
Monterrey
10.2020 - 09.2022
- Enhanced online presence through effective management of social media channels.
- Supported operational functions, project coordination, and client engagement initiatives.
- Led promotional initiatives to increase company engagement.
Assistant of Pedagogic Committee
ANSPAC
Monterrey
09.2014 - 10.2016
- Authored, refined, and reviewed content for 30+ educational books and workbooks.
- Created visually engaging presentations tailored for diverse audiences.
- Developed visual assets for Publicity Committee to enhance outreach efforts.
- Oversaw administrative operations encompassing data registration, print service logistics, and attendee correspondence.
Education
Master’s Degree - Communication Professional
University of Aberdeen
Bachelor’s Degree - Spanish Language and Literature
Tec de Monterrey
Skills
- Content Review Proficiency
- Public Relations Expertise
- Event Management
- Strategic Communications
- Digital Publishing Expertise
- SAP ERP & Data Management
- Social Media Engagement
- Project Management
Languages
- Spanish, Native
- English, Fluent
Professional Development
- Regularly attend industry conferences and workshops to stay updated on communication trends.
- Continuous learning in digital media and content strategy.
Affiliations
- Coordinator of collaborations between book clubs and authors. Frequent reader.
- Active member of a dance community.
Timeline
Publicity Coordinator
Penguin Random House Grupo Editorial Mexico
04.2023 - Current
Metadata Coordinator
Penguin Random House Grupo Editorial Mexico
09.2022 - 03.2023
Assistant Manager
Peritos Electricos
10.2020 - 09.2022
Assistant of Pedagogic Committee
ANSPAC
09.2014 - 10.2016
Master’s Degree - Communication Professional
University of Aberdeen
Bachelor’s Degree - Spanish Language and Literature
Tec de Monterrey
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