Andrea Villarreal
Monterrey, Nuevo León
Summary
Dynamic and results-driven professional with a proven track record at Heineken, enhancing internal communications across the Americas and Mexico. Excelled in developing strategic relationships and executing communication plans, leveraging outstanding communication skills and research abilities. Demonstrated leadership and adaptability, significantly improving engagement and operational efficiency.
Overview
3
3
years of professional experience
Work History
Internal Communication Mexico Intern
Heineken
02.2024 - Current
- Managed internal communication for the six Digital & Technology Mexico departments and coordinated employee onboarding processes.
- Maintained a detailed editorial calendar for all internal communications projects, ensuring timely delivery of high-quality materials without missed deadlines or overlaps in coverage areas.
- Developed strong relationships with stakeholders throughout the organization in order to gain insight into their specific communication needs and preferences.
- Assisted in measuring the effectiveness of internal communication efforts, using feedback and analytics to inform future campaigns and strategies.
Internal Communications Region Americas Intern
Heineken
04.2023 - 02.2024
- Led internal communication for Digital & Technology across the Americas region, ensuring effective dissemination of key initiatives and strategies in countries including Brazil, Mexico, the USA, and Ecuador.
- Built strong relationships with key stakeholders across the organization to understand their specific communication needs and preferences.
- Developed and executed communication plans to align regional teams with Digital & Technology’s goals and objectives.
Market Research Intern
Dover Capital Group
02.2022 - 03.2023
- Completed research, compiled data, and assisted in timely reporting.
- Conducted market research using Google Earth and Mystery Shopper techniques.
- Created and managed databases to support the development of business strategies.
Education
Bachelor's Degree in International Marketing - International Marketing
UDEM
Monterrey, Nuevo León, Mexico12-2024
Skills
- Goal-oriented mindset
- Outstanding communication skills
- Research and analysis
- Initiative
- Leadership
- Collaboration
- Adaptability
Languages
Spanish
Bilingual or Proficient (C2)
English
Upper intermediate (B2)
Timeline
Internal Communication Mexico Intern
Heineken
02.2024 - Current
Internal Communications Region Americas Intern
Heineken
04.2023 - 02.2024
Market Research Intern
Dover Capital Group
02.2022 - 03.2023
Bachelor's Degree in International Marketing - International Marketing
UDEM
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