Scaled a single STR into a 5-unit rental business in 4.5 years using the destination location method, identifying local demand and tailoring design investments to ideal guest profiles.
Grew annual revenue from $4,476 USD to $26,884.4 USD by adding units through land hacking and leveraging cash flow for expansion. All in Mexico
Achieved 90% direct bookings through organic marketing and relationship-building, minimizing reliance on OTAs (Airbnb accounts for only 10%).
Designed a couple-centric STR based on key insights: affordable but impactful amenities that significantly elevate experience and price point.
Managed the most recent cabin construction through a mix of store credit, STR cash flow, and personal savings, with minimal external debt.
Fun facts on my journey :Received a 4-hour personal mentorship from Isaac French, at my cabin farm site, who praised the concept of converting a farm into a boutique hospitality destination with uniquely designed cabins. He was around in mexico sent him a DM, and he accepted. He is really cool
Overview
7
7
years of professional experience
2
2
Languages
Work History
Manager, Marketing , Sales
Cabañas SantaIsabel
01.2021 - Current
Improved marketing to attract new customers via direct bookings on IG and promote the cabins.
Managed budgets effectively, ensuring optimal financial performance while investing in new cabins and amenities for business growth.
Data Analyst
Banobras
02.2018 - Current
Produced monthly reports using advanced Excel spreadsheet functions.
Utilized data visualization tools to effectively communicate business insights.
Customer Service and Cash Register Management at Cafecito del Bosque & Las Cabañas de Doña Juana RestaurantCustomer Service and Cash Register Management at Cafecito del Bosque & Las Cabañas de Doña Juana Restaurant