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Andrés Francisco Ramírez Reyes
Digital Marketing & Advertising
Cuauhtémoc, México City,COL
Summary
Dynamic Media Planner & Performance Lead with a proven track record at Alkemy Latam, specializing in leveraging media plans and strategic thinking to enhance brand performance campaigns. Excelled in campaign management and competitive analysis, driving significant improvements in media buying efficiency and campaign optimization. Skilled in advanced Microsoft Excel and data extraction from multiple data sources for specific business goals.
Overview
9
9
years of professional experience
1
1
Certification
1
1
Language
Work History
Media Planner & Performance Lead
Alkemy Latam
07.2015 - Current
- Researched and developed media buying plans, prioritizing cost-effective content with maximum impact.
- Incorporated media database technologies such as tagging, tracking and ad service metrics into media planning efforts.
- Archived historical data for future comparisons.
- Enhanced campaign reach by identifying new channels, platforms, and advertising opportunities.
- Analyzed campaign performance weekly to spot trends, test strategies, and optimize plans.
Performance Analyst
Flock México
03.2015 - 07.2015
- Collaborated with cross-functional teams to develop and implement performance improvement initiatives.
- Advanced organizational goals by designing, monitoring, and refining key performance metrics aligned with business objectives.
- Contributed to successful new product launches through rigorous pre-launch testing and performance analyses, ensuring optimal market readiness.
- Enabled efficient resource allocation by analyzing workforce productivity patterns across various departments.
Education
Degree in Advertising - Communications
Centro Universitario De Mercadotecnia Y Publicidad
Ciudad Satélite, México 05.2001 -
Skills
Media Plans
Strategic Thinking
Brand Awareness & Performance
Research and analysis
Campaign Management
Competitive Analysis
Budget Allocation
Advanced Microsoft Excel
Software
Google Analytics
DV360
META Ads
Adform & Adservers
Looker Studio
Certification
Google Ads: Search, Display, Video, DV360
Timeline
Google Ads: Search, Display, Video, DV360
05-2024
Media Planner & Performance Lead
Alkemy Latam
07.2015 - Current
Performance Analyst
Flock México
03.2015 - 07.2015
Degree in Advertising - Communications
Centro Universitario De Mercadotecnia Y Publicidad
05.2001 -
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