Aneil Sammy
Trade Marketing, Brand Management. FMCG Marketer With International Experience
Monterrey
Summary
Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives.
Overview
10
10
years of professional experience
2
2
Languages
Work History
Trade Engagement Manager
British American Tobacco
Monterrey
11.2023 - Current
- Collaborated with sales, delivery and service teams to manage seamless client experiences and new product introductions.
- Led strategy planning focusing on SOM growth
- Consulted with teams on established best practices and process improvements.
- Oversaw preparation and administration of budget while focusing on growth and savings
Brand Manager, New Categories
British American Tobacco
03.2022 - 11.2023
- Led the geographic expansion of new category products in several LATAM markets
- Leading the portfolio transformation and growth agenda of the business
- Development and implementation of brand campaigns at cluster level from creative concept to marketing deployment across multifunctional teams
- Launch of new products and reinvigorated brand images by constantly improving product value equation for consumers
- Manage cluster and local budgets.
Brand Executive
British American Tobacco
07.2019 - 02.2022
- Increased brand awareness through creation of innovative print and digital productions.
- Developed and executed yearly budgets across a number of markets
Research & Insights
British American Tobacco
01.2018 - 06.2019
- Led large scale market research projects across keys markets for the first time in the cluster using effective budget management
- Conducted qualitative and quantitative consumer research studies to deliver a greater consumer understanding background in the decision making process.
Sales and operational planning
British American Tobacco
07.2015 - 12.2017
- Sales and operational planning through in depth market analysis and effective monitoring of competitive environment
- SAP super user
- Dual role of Global Travel Retail Trade Marketing Executive Logistics Analyst.
Unilever Caribbean Ltd
03.2014 - 06.2015
- Successful implementation of Project Cordillera working with teams in Trinidad & Tobago, Puerto Rico and Dominican Republic.
Education
International Masters In Business Development & Innovation -
Arthur Lok Jack Global School of Business
Trinidad & Tobago 01.2007 - 01.2007
BSc In Business Management & Economics -
University of The West Indies
Trinidad & Tobago 01.2007 - 01.2007
Skills
Marketing StrategyMarket ResearchDemand PlanningForecastingBrand Management
Contact - Summary
Internationally experienced brand and consumer marketer with a track record of delivering products from concept to consumer. Aiming to leverage extensive knowledge of brand marketing, consumer and market research, demand planning and trade marketing to achieve professional and personal goals.
Timeline
Trade Engagement Manager
British American Tobacco
11.2023 - Current
Brand Manager, New Categories
British American Tobacco
03.2022 - 11.2023
Brand Executive
British American Tobacco
07.2019 - 02.2022
Research & Insights
British American Tobacco
01.2018 - 06.2019
Sales and operational planning
British American Tobacco
07.2015 - 12.2017
Unilever Caribbean Ltd
03.2014 - 06.2015
International Masters In Business Development & Innovation -
Arthur Lok Jack Global School of Business
01.2007 - 01.2007
BSc In Business Management & Economics -
University of The West Indies
01.2007 - 01.2007