Angelica Gallon
Ciudad De México
Summary
Highly motivated Content Creator with proven track record developing engaging content. Works well independently as well as collaboratively. Adept at managing multiple projects while producing successful outcomes.
My content creation and leadership decisions are driven by data. I like to work and manage large groups of people and I have a history of creating editorial content around key issues such as gender equality, diversity, and immigration.
Overview
9
9
years of professional experience
Work History
Content Studio Director
Mutante
01.2022 - Current
- Developing an innovation business unit to take all the learnings from the Social Conversation with the audiences, to the private and ONG sector.
- Leadership of the general digital growth strategy of one of the most relevant independent media in Colombia.
- Spearheaded innovative approaches to resource allocation and strategic planning.
- Secured key partnerships that contributed to the company's overall growth strategy and market reach.
- Creation of content strategy to innovate in narratives, to reach high standard of journalism and to conquer ambitious audience's rates.
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
Digital Content Creator, Senior Journalist
El País
03.2022 - Current
- Coordination of editorial products and creation of journalism projects for the sustainability supplement, America Futura
- Creation of articles about culture, fashion, gastronomy in its intersection with hard issues such as politics and environment.
- Enhanced brand visibility by creating engaging digital content across various platforms.
- Utilized a variety of multimedia formats in digital storytelling efforts to increase reader interest.
Digital Content Director
Televisa
01.2019 - 09.2021
- Leadership of the general digital content strategy along the Televisa portfolio of sites
- This strategy increased unique users by more than 200% over a period of two years and placed Televisa Digital in the top 5 audience ratings of the Spanish speaking world
- Creation of digital projects to include important women's issues within the Mexican media agenda using new formats and entertainment content to connect and engage the audience
- Developing digital strategies using social media and viral narratives to make key aspects such as sexual diversity, gender equality, women's periods, and breastfeeding familiar and understandable to a wider, non-specialized audience
- Leadership of a team of 25 content creators in an innovative working environment
- Hiring and developing the structure and workflows of the digital content area, encouraging women to take leadership roles.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
Producer and Podcast Host
Univision
06.2022 - 06.2023
- Creation, production and hosting of a new podcast product to feed the needs of Hispanic Audience in the US about emotional and relational health.
- Presented production ideas and determined creative scenarios for production and delivery.
- Oversaw post-production processes, including video editing and sound mixing, to ensure a polished final product.
- Led brainstorming sessions with creative teams to develop unique story concepts that resonated with target audiences.
Specialist Audience Engagement Team
Univision News
01.2016 - 01.2019
- A deep understanding of the needs of the Hispanic audience, and the ability to provide them with service journalism projects relating to key matters such as immigration, fair payment, and programs like DACA or TPS
- Covering the 2016 United States presidential elections from the perspective of gender and fashion, providing a wider audience with different views on the election's protagonists
- Expansion of content and audience diversity through the development of new sites, blogs and partnerships with content makers.
- Improved customer satisfaction rates through proactive problem-solving and efficient complaint resolution.
- Conducted comprehensive competitor analysis to inform strategic decisions.
Education
Bachelor of Arts - Journalism
Pontifica Universidad Javeriana
Colombia11.2006
Skills
- Content Strategy
- Copywriting
- Brand Development
- Content Curation
- Digital publishing
- Podcast Production
Personal Information
Title: Digital Content Director
Projects
Recetario Latinoamericano de la resistencia (Latin American recipe book of resistance), Digital project that contains 5 articles, each one of 5 different countries of Latin America, about communitarian and female resistances using land and meal., https://elpais.com/mexico/2023-07-28/recetario-latinoamericano-de-la-resistencia-proteger-la-tierra-desde-los-fogones.html
Menstrualidad, Digital project that contains 28 editorial pieces (one per each day of a women's menstrual cycle) where we explore -through videos, articles, comics, slideshows- all the problems and challenges that Mexican women face with their period., https://www.unicable.tv/menstruacion
Reportaje: Estas mujeres con TPS cocinan la comida y limpian las mesas de los funcionarios y políticos que podrían deportarlas (Women with TPS cook food and clean the tables of officials and politicians who could deport them), A feature centered on Salvadoran women living and working legally in the USA who were facing the possibility of deportation after Donald Trump threatened TPS program cancellation., https://www.univision.com/noticias/inmigracion/por-decadas-estas-mujeres-con-tpshan-cocinado-la-comida-y-limpiado-las-mesas-de-los-funcionarios-y-politicos-que-podrian-deportarlas
Extraordinarixs, Digital project of ten original stories about Pride month in Mexico that creatively merged a team of journalists, videographers, designers and illustrators., www.lasestrellas.tv/extraordinarios Por la belleza de ser yo misma (The Beauty of Being Myself), With the support of one of the most famous actresses in Mexico, this digital project speaks about breast implant illness and all the problems that face women with implants., https://www.lasestrellas.tv/enfermedad-implantes/
Languages
English
Advanced (C1)
Timeline
Producer and Podcast Host
Univision
06.2022 - 06.2023
Digital Content Creator, Senior Journalist
El País
03.2022 - Current
Content Studio Director
Mutante
01.2022 - Current
Digital Content Director
Televisa
01.2019 - 09.2021
Specialist Audience Engagement Team
Univision News
01.2016 - 01.2019
Bachelor of Arts - Journalism
Pontifica Universidad Javeriana
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