Summary
Overview
Work History
Education
Skills
Software
Certification
Timeline
Generic
Angelica Marina Sifuentes Gonzalez

Angelica Marina Sifuentes Gonzalez

Product Manager
Zapopan

Summary

Innovative product management professional enthusiastically pursuing a Senior Product Manager opportunity to leverage in-depth knowledge of product lifecycle management. Highly skilled in trend forecasting and competitive market analysis illustrated over 10 years of superior industry performance.

Overview

12
12
years of professional experience
1
1
Certification
2
2
Languages

Work History

Senior Product Manager

Dalton Corporacion
05.2023 - Current
  • Monitored market trends and competitor performance and analyzed gaps to update promotional strategies and maximize sales.
  • Consulted with product development teams to enhance products based on customer interest data.
  • Managed cross-functional reliability team that reduced product failures at customer sites by 30%
  • Increased new client acquisition through targeted initiatives.
  • Managed product demonstrations and testimonials for performance evaluation.
  • Evangelized for managed products at various trade shows and industry events, communicating effectively with potential clients.
  • Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
  • Developed and implemented favorable pricing structures balancing firm objectives against customer targets.

Senior Product Owner

AgileThought
11.2022 - 05.2023
  • Owned and prioritized product backlog.
  • Oversaw entire product deployments from vision and creation to rollout and delivery.
  • Analyzed customer feedback to identify areas for improvement.
  • Collaborated with development team on Mongo Migration services and tasks.
  • Managed budget allocation and resource utilization to maximize marketing ROI.

Product Owner/Agile Scrum Master

Softtek
08.2021 - 11.2022
  • Oversaw entire product deployments from vision and creation to rollout and delivery.
  • Owned and prioritized product backlog.
  • Focused on building critical features up front in order to identify constraints and technical challenges.
  • Managed implementation of new features by outlining plans and specifications such as how, where, and when each component would work.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Facilitated Scrum framework – sprint planning, backlog grooming, daily scrums, sprint reviews, and sprint retrospectives.
  • Collaborated with product owners, team members, technologists, and other scrum masters to define solutions and drive progress.
  • Worked effectively with multiple Scrum teams both internally and off-shore.
  • Evangelized agile as strategic asset of culture and business value, inspiring teams in implementation of new tools and techniques.
  • Guided and coached Scrum team and organized Agile and Scrum practices and values while also meeting delivery commitment.

Lean Leader / IT ETL Data Analyst

AstraZeneca
02.2018 - 08.2021
  • Assisted business units with existing functioning projects by implementing set strategies to improve process productivity.
  • Improved sustainability by coaching managers and leaders on standards management and policy deployment implementation.
  • Collaborated with production and engineering to schedule and complete projects and special assignments and identify opportunities for short and long-term improvements.
  • Identified, analyzed and interpreted trends or patterns in complex data sets.
  • Utilized fishbone diagrams and failure mode effects analysis to attack critical customer complaint issues.
  • Used Six Sigma SIPOC and DMAIC process to initiate and lead problem-solving efforts.
  • Identified and resolved problems through root cause analysis and research.
  • Queried databases for information needed for report processing.
  • Assessed data modeling and statistics to integrate high-level business processes with data rules.
  • Educated staff on organizational mission and goals to help employees achieve success.
  • Maintained database systems to track and analyze operational data.
  • Generated reports detailing findings and recommendations.

IT Release Manager

TCS / Barclays Bank
05.2016 - 02.2018
  • Coordinated scheduled releases and updates for investment Banking.
  • Planned and orchestrated end-to-end processes
  • Collaborated with project developers, quality assurance team members and business analysts.
  • Responded to emergent issues in production releases to quickly iterate and remediate weaknesses in subsequent releases.
  • Managed release validation through development, testing and production phases.
  • Authored and maintained well-organized, efficient and successful manual test cases for entire team.

Business Analyst

Flextronics
05.2014 - 05.2016
  • Analyzed open orders, backlog, and sales data to provide sales team with insights.
  • Analyzed key aspects of business to evaluate factors driving results and summarized into presentations.
  • Conducted interviews with key business users to collect information on business processes and user requirements.
  • Applied honed problem-solving skills to analyze and resolve issues impacting business operations and goal achievement.
  • Surveyed clients to ascertain requirements and expectations for product.
  • Collaborated with stakeholders to define project objectives and criteria.
  • Assessed business requirements to forecast annual budgetary operational costs.
  • Collaborated with teams in product line transition to streamline manufacturing footprint.
  • Generated ad-hoc reports to evaluate specific business requirements.
  • Analyzed data to identify root causes of problems and recommend corrective actions.
  • Created dashboards to monitor and track key performance indicators.
  • Designed and developed data pipelines to acquire, clean and process data.
  • Developed complex dashboard and reporting tools to track business performance metrics.

IT Inter Infrastructure Engineer

Universidad De Guadalajara
02.2012 - 05.2014
  • Supported business objectives by seeking out new customers and networking at key events.
  • Wrote and maintained custom scripts to increase system efficiency and performance time.
  • Provided 2nd and 3rd level technical support and troubleshooting to internal and external clients.
  • Designed and implemented system security and data assurance.
  • Managed use of various types of databases and configured, installed and upgraded new ones.
  • Resolved issues related to operational components for LAN, WAN and voice systems.
  • Participated in system development life cycle from requirements analysis through system implementation.
  • Monitored and tested application performance to identify potential bottlenecks, develop solutions and collaborate with developers on solution implementation.
  • Managed and monitored installed systems for highest level of availability.

Education

Bachelor of Science - Informations Systems

Universidad De Guadalajara
Guadalajara, Jalisco
05.2001 -

Skills

    Cross Functional Leadership

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Software

Jira

AzureDevops

AWS Redshift

Informatica

PL/SQL

ETL

Service Now /Zoho

Certification

Scrum Master

Timeline

Senior Product Manager

Dalton Corporacion
05.2023 - Current

Senior Product Owner

AgileThought
11.2022 - 05.2023

Scrum Master

11-2022

Product Owner/Agile Scrum Master

Softtek
08.2021 - 11.2022

Lean Leader / IT ETL Data Analyst

AstraZeneca
02.2018 - 08.2021

IT Release Manager

TCS / Barclays Bank
05.2016 - 02.2018

Business Analyst

Flextronics
05.2014 - 05.2016

IT Inter Infrastructure Engineer

Universidad De Guadalajara
02.2012 - 05.2014

Bachelor of Science - Informations Systems

Universidad De Guadalajara
05.2001 -

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Angelica Marina Sifuentes GonzalezProduct Manager