Summary
Overview
Work History
Education
Skills
Software
Timeline
Generic
ANGEL YAIR VEGA REYES

ANGEL YAIR VEGA REYES

Digital Marketing Operations Specialist
Iztapalapa

Summary

Experienced Digital Marketing Specialist with a solid background in technology-driven marketing solutions. Skilled in the design and execution of multichannel digital campaigns, leveraging Salesforce Marketing Cloud and Data Cloud for precise audience targeting and campaign automation. Adept at data analysis, segmentation, and the creation of data-driven insights to optimize marketing strategies. Proven ability to lead cross-functional teams and drive business growth through innovative digital solutions.

Overview

3
3
years of professional experience
24
24
years of post-secondary education
2
2
Languages

Work History

Salesforce Marketing Cloud Operations Specialist

Price Shoes
08.2024 - 12.2024
  • Implemented and Managed Salesforce Marketing Cloud: Optimizing marketing operations through advanced configurations and personalization tailored to the company's needs, improving campaign effectiveness.
  • Designed Multichannel Strategies: Using Journey Builder and Einstein to automate flows and personalize experiences, resulting in more relevant interactions with customers.
  • Data Analysis and Advanced Segmentation: Oversaw the creation of segmented audiences through Data Cloud, conducting advanced data analysis to identify behavioral patterns and optimize segmentation.
  • Generated Digital Campaigns: Using insights gained from Data Cloud, I designed and executed personalized campaigns, adjusting messages and communication channels according to customer profiles to maximize effectiveness and conversion.
  • Created Data Models and Insights for Marketing: Developed data models and predictive analysis, providing key insights for strategic decision-making in digital marketing and campaign optimization.

Salesforce Marketing Cloud Consultant

Bigo
11.2023 - 04.2024
  • Led the Implementation of a Multicloud Project in Salesforce Marketing Cloud: Integrating Engagement, Intelligence, and Data Cloud to optimize digital marketing processes.
  • Configured Key Marketing Cloud Modules: Implemented Journey Builder, Email Studio, Mobile Studio, and WhatsApp Studio; managed email, push, in-app, and Meta templates.
  • Data Management in Data Cloud: Ingested and cleaned 5 years of data, creating advanced segments and developing a data model for the solution.
  • Audience Analysis and Personalization: Used Data Cloud to create segmented audiences and resolve identities efficiently.
  • Developed Dashboards in Marketing Cloud Intelligence: Integrated metrics from advertising platforms and social media for comprehensive campaign analysis.

Salesforce Marketing Cloud Consultant

Valtech
07.2023 - 11.2023
  • Led Pre-Sales Processes and Demonstrations of Salesforce Marketing Cloud Solutions: Focused on customizing digital assets and optimizing campaigns.
  • Support and Modification of Templates in Marketing Cloud Personalization: Configured and optimized templates on the website, improving design and user experience.
  • Segmentation Improvement with Einstein Personalization: Configured Einstein recipes, created advanced segmentation rules, and defined use cases for more effective campaigns.
  • Automation and Optimization of Flows: Implemented and optimized flows in Journey Builder, enhancing the efficiency and effectiveness of campaigns.
  • Development of Customized Dashboards: Created dashboards for real-time analysis and more informed decision-making in the digital marketing environment.
  • Support in Campaign Creation and Execution: Provided assistance in implementing marketing strategies and optimizing campaigns within the Marketing Cloud ecosystem.

Pre-Sales Engineer

Hexagon Data
03.2022 - 06.2023
  • Designed Detailed Technical Proposals for Data Projects: Defined key deliverables, use cases, and implementation scenarios.
  • Conducted Exhaustive Analysis of Technological Infrastructure and Limitations: Ensured the technical feasibility of solutions.
  • Created and Presented Commercial Proposals: Included time estimates, hourly rates, and required resources for execution.
  • Coordinated Live Demonstrations of Marketing Automation Solutions with Salesforce Marketing Cloud: Adapted presentations to meet the specific needs of clients and optimized their experience.
  • Collaborated with Technical and Sales Teams: Ensured full alignment in both commercial and implementation strategies.

Education

Bachelor of Science - Industrial Engineering

Unidad Profesional Interdisciplinaria De Ingeniería Y Ciencias Sociales Y Administrativas, IPN
Instituto Politecnico Nacional
05.2001 - Current

Skills

  • Digital Marketing Strategy: Design and execution of digital campaigns, audience segmentation, analysis of key performance indicators, and digital strategy optimization
  • Marketing Automation: Configuration of workflows in Journey Builder, advanced personalization using Einstein
  • Data Analytics: Building interactive dashboards and reports for data visualization and decision-making
  • Multicloud Management: Implementation and support of Marketing Cloud Engagement, Personalization, Intelligence, Data Cloud, and Loyalty Cloud
  • Precision Marketing: Audience segmentation, campaign personalization, and performance optimization using advanced analytics
  • Data-Driven Decision Making: Utilization of data analytics to guide strategic marketing decisions and campaign improvements
  • CRM and Marketing Platforms: Expertise in Salesforce CRM, Marketing Cloud Engagement, Personalization, Intelligence, and Data Cloud
  • E-commerce Marketing: Optimization of digital marketing strategies and campaigns for e-commerce platforms
  • Multichannel Campaign Execution: Creation and management of campaigns across email, SMS, push notifications, and social media platforms
  • Campaign Reporting & Analytics: In-depth knowledge of performance metrics and campaign analysis for constant optimization
  • Leadership & Project Management: Leading teams and overseeing project execution to ensure efficient operations and timely deliverables

Software

SFMC (Engagement, Personalization, Intelligence y Data Cloud)

Python & R Studio

Microsoft Office

Tableau y Power BI

React & NodeJS

SQL

Timeline

Salesforce Marketing Cloud Operations Specialist

Price Shoes
08.2024 - 12.2024

Salesforce Marketing Cloud Consultant

Bigo
11.2023 - 04.2024

Salesforce Marketing Cloud Consultant

Valtech
07.2023 - 11.2023

Pre-Sales Engineer

Hexagon Data
03.2022 - 06.2023

Bachelor of Science - Industrial Engineering

Unidad Profesional Interdisciplinaria De Ingeniería Y Ciencias Sociales Y Administrativas, IPN
05.2001 - Current

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ANGEL YAIR VEGA REYESDigital Marketing Operations Specialist