ANGEL YAIR VEGA REYES

• Strategic Leadership: Led the strategic administration and operation of the Salesforce ecosystem, including Marketing Cloud, Data Cloud, CORE, Mulesoft, and Personalization. Ensured effective data integration and managed key strategies to drive efficiency and personalization in multichannel campaigns.
• Data & Analytics: Coordinated the evolution of data models and identity resolution in Salesforce Data Cloud, significantly improving data quality and its use in marketing campaigns.
  
• Automation & Optimization: Managed the integration of external data sources and optimized personalized journeys using Einstein Personalization and Engagement Scoring to maximize conversion and relevance. Implemented advanced automations and data governance strategies to ensure security, scalability, and efficiency within the aviation sector.
  
• Cross-functional Collaboration: Collaborated closely with marketing, loyalty, and e-commerce departments to design use cases focused on customer experience and predictive intelligence.

• Implemented and Managed Salesforce Marketing Cloud: Optimizing marketing operations through advanced configurations and personalization tailored to the company's needs, improving campaign effectiveness.
• Designed Multichannel Strategies: Using Journey Builder and Einstein to automate flows and personalize experiences, resulting in more relevant interactions with customers.
• Data Analysis and Advanced Segmentation: Oversaw the creation of segmented audiences through Data Cloud, conducting advanced data analysis to identify behavioral patterns and optimize segmentation.
• Generated Digital Campaigns: Using insights gained from Data Cloud, I designed and executed personalized campaigns, adjusting messages and communication channels according to customer profiles to maximize effectiveness and conversion.
• Created Data Models and Insights for Marketing: Developed data models and predictive analysis, providing key insights for strategic decision-making in digital marketing and campaign optimization.

Expert in Salesforce Marketing Cloud & Multi-cloud Strategy Advanced Data Management & Audience Segmentation Marketing Automation & Journey Optimization Data Intelligence & Performance Analytics Project Leadership & Business Enablement

• Technical expert in Marketing Cloud Engagement, Personalization, Intelligence, and Data Cloud, with deep knowledge of all modules and capabilities, from implementation and optimization to advanced troubleshooting and customization.
• Led the end-to-end integration and enhancement of these solutions, ensuring seamless cross-cloud functionality to maximize business impact.
• Developed custom implementations, API integrations, and automation strategies, adapting Salesforce capabilities to complex marketing needs.
• Ingested, cleaned, and structured five years of data in Data Cloud, developing advanced segmentation models to create highly targeted audiences.
• Designed and executed AI-driven personalization strategies using Einstein Personalization, improving customer engagement and conversion rates.
• Configured and optimized key Marketing Cloud modules: Journey Builder, Email Studio, Mobile Studio, WhatsApp Studio, and push/in-app messaging.
• Developed automated marketing workflows, enhancing efficiency and scalability in omnichannel campaigns.
• Built and optimized dynamic email, push, and web templates, ensuring consistency and high engagement rates.
• Created customized dashboards in Marketing Cloud Intelligence, integrating data from advertising platforms, social media, and CRM systems for real-time campaign performance analysis.
• Developed advanced KPIs, reports, and visualization tools to drive data-informed decision-making and improve marketing effectiveness.
• Led pre-sales processes and solution demonstrations, aligning Salesforce capabilities with business needs to maximize adoption and ROI.
• Provided training and technical support to internal teams and clients, ensuring efficient use of Marketing Cloud solutions.
• Collaborated with cross-functional teams, including developers, data analysts, and marketing strategists, to implement and optimize Salesforce solutions tailored to business objectives.

• Designed Detailed Technical Proposals for Data Projects: Defined key deliverables, use cases, and implementation scenarios.
• Conducted Exhaustive Analysis of Technological Infrastructure and Limitations: Ensured the technical feasibility of solutions.
• Created and Presented Commercial Proposals: Included time estimates, hourly rates, and required resources for execution.
• Coordinated Live Demonstrations of Marketing Automation Solutions with Salesforce Marketing Cloud: Adapted presentations to meet the specific needs of clients and optimized their experience.
• Collaborated with Technical and Sales Teams: Ensured full alignment in both commercial and implementation strategies.