Summary
Overview
Work History
Education
Skills
Timeline

Angélica Montoya

Marketing & Business
Mexico City,CMX

Summary

Communication and Marketing Professional with over 9 years' experience in the development, coordination, and implementation of marketing strategies and management.
Leader with a human focus towards efficient collaboration to achieve objectives and results-oriented strategist.

My professional background includes: Marketing Strategy, Brand and Product Marketing, Digital Marketing

Overview

1
1
Language
4
4
years of post-secondary education
9
9
years of professional experience

Work History

Marketing Coordinator

Citibanamex
CDMX
08.2013 - 03.2020
  • Strategic planning, supervised marketing for launches for different Credit Card Products and special projects, e.g: Puntos Premia (Loyalty Program) Onboarding strategy, and Multi Relation Customer welcoming.
  • Developed and implemented Marketing Plan, work closely with all product development departments focused on achieving the business and marketing objectives of core Credit Cards.
  • Deep analysis of the millennial segment in Mexico and its relationship with money. Leveraged different market research strategies to optimize resources and detect areas of opportunity for the business.

Account Manager

Crossmedia Digital
CDMX
03.2013 - 06.2013
  • Production team coordination for the development of arts and web page content. Developed strategies for digital campaigns, Brief generation and get the general scope of the project and preparation of the final budget.
  • Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.

Account Executive

Klein Und Gross, S.A. de C.V
CDMX
11.2011 - 01.2013
  • Production team coordination for the development of arts and web page content.
  • Identified new business opportunities through networking, marketing and prospective database leads.

Customer Loyalty Manager

Nutrisa S.A de C.V
CDMX
11.2010 - 08.2011
  • Project leader of the loyalty club "Gente Saludable", developed and management of strategies for the brand relaunch ( change of image)
  • Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.

Education

Diploma - Business Intelligence And Big Data

Universidad Anáhuac, CDMX
04.2020 - 11.2020

Bachelor Degree - Journalism And Communications

Universidad Nacional Autónoma De México, CDMX
08.2005 - 05.2009

Skills

    Strategic planning and Analysis

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Timeline

Universidad Anáhuac - Diploma, Business Intelligence And Big Data
04.2020 - 11.2020
Marketing Coordinator - Citibanamex
08.2013 - 03.2020
Account Manager - Crossmedia Digital
03.2013 - 06.2013
Account Executive - Klein Und Gross, S.A. de C.V
11.2011 - 01.2013
Customer Loyalty Manager - Nutrisa S.A de C.V
11.2010 - 08.2011
Universidad Nacional Autónoma De México - Bachelor Degree, Journalism And Communications
08.2005 - 05.2009

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Angélica MontoyaMarketing & Business