Anna Maria Rizzo
San Pedro Garza García
Summary
Sr. Marketing Manager with a Bachelor's in Marketing and an MBA in Quality and Productivity. Skilled in creating marketing strategies that drive growth and profitability across diverse industries such as Education, Technology (ERPs), Automotive, Aviation, and HR Services. With expertise in digital transformation, corporate event planning, and cross-functional collaboration, I focus on developing compelling campaigns and building strong brand presence. Passionate about leveraging market insights to design innovative solutions that align with business goals and deliver measurable outcomes. I am eager to explore new opportunities to contribute to your company's growth.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Sr Product Marketing Manager
Epicor
05.2022 - 07.2024
- Develop and execute targeted product marketing strategies for ISV partners to drive awareness and adoption of Epicor's software, while collaborating to align activities with their market positioning and go-to-market efforts
- Create marketing collateral, website and hubs to effectively communicate the value and benefits of Epicor's products for customer facing and sales enablement
- Analyze and report on key marketing metrics, such as campaign performance, lead generation, and customer engagement
- Led the launch of the rebranded Epicor Learning Platform, creating marketing collateral to boost awareness and engagement, promote new features, and training programs for the sales team
- Managed Event Planning for Ignite and Insights for Partners with their sponsorships, briefings, customized events, and meetings to support ISV partnerships
- Led the planning and execution of the first-ever ISV Partner Awards at Epicor Ignite, aligning event goals with business strategies and building relationships with ISV sponsors
Marketing Manager
Grupo Rizzo
05.2020 - 05.2022
- Responsible for developing and implementing the Marketing plan for business units within the Group
- Successfully launched new products and services, designing and coordinating campaigns across Social Media/Digital Media platforms
- Managed project administration for the launch of new products and services
- Developed and executed marketing campaigns, conducted benchmarking and competitor analysis
- Established strategic alliances to integrate services
- Coordinated with Web Applications and Digital Design agencies
- Implemented agile methodologies within the company to enhance work productivity
- Accountable for creating content for social media platforms aligned with business objectives
Marketing Leadership
Bolsa Rosa - Trabajo Flexible
01.2019 - 05.2020
- Responsible for designing, coordinating, and implementing the organization's strategic and digital marketing plan
- Define marketing strategies for the service portfolio and business units offered by Bolsa Rosa
- Plan, develop, and manage the department's budget, optimizing resources
- Analyze and evaluate reports on the results of internal and external campaigns (Google Ads)
- Coordinate campaigns with high-level external advertising agencies (digital campaigns, marketing videos, web content development, etc.)
- Proficient in applications such as Mailchimp, Hootsuite, Monday, Trello, Facebook Management, Google Ads, and design tools
- Direct and lead a team of 5 collaborators within the Marketing team
- Member of the organization's Board of Directors for strategic meetings and presenting results reports
City Manager
City Manager MTY
08.2018 - 12.2018
- Spearheaded the implementation of dynamic commercial strategies to drive substantial growth in customer acquisition and revenue generation
- Pioneered a highly effective working model for the sales department, successfully replicating it in multiple cities to expand our team's capabilities in generating a significant number of high-quality leads and establishing a stronger presence at networking events
- Personally responsible for capturing new clients and closing sales, utilizing meticulous planning and leveraging key performance indicators (KPIs) to drive successful outcomes
- Drove the adoption of agile methodologies, resulting in significantly improved productivity and efficiency within the team
- Played a pivotal role in project management, overseeing the successful launch of new business units
Strategic Marketing, Communication, and Branding Manager
Grupo Lomex
07.2012 - 12.2013
- Responsible for strategic marketing planning and communication for the Group
- Coordination of advertising campaigns across print, digital, and social media platforms
- Market analysis and competitor analysis within the aviation and automotive sectors
- Coordination of nationwide events in various cities for the aviation and automotive industries
- Tasked with developing and coordinating internal communication strategies and corporate identity development for each business unit within Grupo Lomex (Aviation, Automotive, PepsiCo Vending machines)
- Collaboration with over 10 external advertising, media, and public relations agencies
- Responsible for organizing and coordinating aviation and automotive events throughout the country, catering to audiences ranging from one thousand to ten thousand attendees
- Directing and leading a high-level internal team
Marketing And Public Relations Manager
Rizzo Comercial, S.A. de C.V.
01.2007 - 08.2012
- Responsible for designing and implementing an annual goal-oriented and results-driven Marketing Plan
- In charge of Market Analysis and Research, Public Relations, Media Management, National Event Organization (across more than 20 cities in Mexico), Coordination of Design and Advertising for digital campaigns and social media
- Developed Corporate Identity and branding for the company and exclusive distribution brands in Mexico
- Business alliances with Microsoft, Intel, Texas Instruments, Steelcase, among others
- Product Manager of Classmate, the first laptop designed for the student education sector
Marketing Assistant specializing in the Latin American market
Steelcase
07.2006 - 12.2006
- Collaborate with the marketing manager, internal teams, clients, and partners on the marketing strategy for LATAM clients
- Learn and work with various types of software for digital marketing (websites)
- Create marketing materials such as brochures, case studies, and presentations for the Hispanic market
- Develop and document case studies for new products in the LATAM market
Market Research Intern
LAMOSA
01.2005 - 05.2005
- Execute comprehensive market research to drive successful new product launches
- Conduct in-depth analysis of both quantitative and qualitative data, extracting valuable insights to inform marketing strategies and decision-making processes
- Collaboration and synergy with cross-functional team members in the marketing and sales departments, ensuring effective coordination and alignment of efforts to achieve shared objectives
Education
Certification in Strategies for Effective Communication - Marketing/Marketing Management, General
Tecnológico de Monterrey
03.2024
Design Thinking Workshop -
Tecnológico de Monterrey
06.2023
Marketing en Redes Sociales - Marketing
Tecnológico de Monterrey
01.2017
MBA - Quality And Productivity
Tec Milenio
Monterrey, Nuevo León, Mexico01.2012
BBA - Marketing
Tecnológico De Monterrey
Monterrey, Nuevo León, Mexico01.2006
Skills
- Strategic Communications
- Commercial Strategies
- Product marketing
- Marketing analytics
- Product launches
- Go-to-market strategy
- Digital marketing
- Demand generation
Certification
- Design Thinking Workshop
- Project Management Professional (PMP)
Languages
Español
Inglés
Tools
Office 360, Highspot, Salesforce, Canva, Trello, Hootsuite, Monday, Mailchimp, Google Ads, Webinar Events, Webinfinity360.
Software
Salesforce
Highspot
Office 360
Trello
Monday
Leadpagaes
Work Preference
Work Type
Full TimeWork Location
HybridRemoteImportant To Me
Work-life balanceCareer advancementWork from home optionCompany CultureWork Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Timeline
Sr Product Marketing Manager
Epicor
05.2022 - 07.2024
Marketing Manager
Grupo Rizzo
05.2020 - 05.2022
Marketing Leadership
Bolsa Rosa - Trabajo Flexible
01.2019 - 05.2020
City Manager
City Manager MTY
08.2018 - 12.2018
Strategic Marketing, Communication, and Branding Manager
Grupo Lomex
07.2012 - 12.2013
Marketing And Public Relations Manager
Rizzo Comercial, S.A. de C.V.
01.2007 - 08.2012
Marketing Assistant specializing in the Latin American market
Steelcase
07.2006 - 12.2006
Market Research Intern
LAMOSA
01.2005 - 05.2005
Design Thinking Workshop -
Tecnológico de Monterrey
Marketing en Redes Sociales - Marketing
Tecnológico de Monterrey
Certification in Strategies for Effective Communication - Marketing/Marketing Management, General
Tecnológico de Monterrey
MBA - Quality And Productivity
Tec Milenio
BBA - Marketing
Tecnológico De Monterrey
Similar Profiles
Nuray Acuna-ViveroNuray Acuna-Vivero
Cloud Reliability Specialist at EpicorCloud Reliability Specialist at Epicor
Lauren LayLauren Lay
Sr BDR/CAM BDR at EpicorSr BDR/CAM BDR at Epicor
TOMAS KRALTOMAS KRAL
Sr. Manager, Sales Operations & Enablement at EPICORSr. Manager, Sales Operations & Enablement at EPICOR