Annie Michelle McCants
San Antonio
Summary
Results-driven and accomplished Marketing Manager with 15 years of Project Management experience and 5 years of experience planning, executing, and optimizing successful marketing strategies for events and virtual events. Adept at leading cross-functional teams and driving brand awareness, engagement, and conversion through innovative marketing campaigns. Dedicated event marketing professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
9
9
years of professional experience
Work History
Event Marketing Manager
ThriveDX
10.2020 - Current
- Successfully negotiated and managed event partnerships, sponsorships, and vendor relationships, leading to cost savings of 15% on event budgets
- Collaborate and meet with design, strategic partnerships, and content teams to create captivating event collateral, including banners, brochures, and digital assets, resulting in enhanced event engagement and memorability
- Coordinated logistics, vendor relations, and promotional materials for on-site event activations, ensuring seamless execution and positive brand experience for attendees
- Actively managed event budget and expenses, consistently staying within allocated resources while maximizing event impact and ROI
- Coordinate gifting/payment for speakers and/or participants maximizing customer experience with personalized gifts and communication
- Research and produce calendar for possible events that will produce high ROI for company
- Boosted event attendance by developing and implementing targeted marketing strategies
- Enhanced brand visibility through creation of engaging and visually appealing promotional materials
Project Manager and Event Manager
House Of Cheatham- Aunt Jackie's Curls And Coils
10.2021 - 12.2022
- Built and executed program run of show that introduced activation of elixir oils for natural hair product line that brought over 300 new customers at Ubiquitous Women’s Expo
- Source venues within various cities where saw demand for product
- Completed site tours and onsite pre-planning events
- Coordinated nightly events, activities, travel, and hotel rooming lists
- Managed registration, website build, mobile app build
- Managed and hired brand representatives and hairstylists for shows/events in that area
- Streamlined project processes by implementing Agile methodologies, resulting in increased efficiency and reduced costs
- Established effective communication among team members for enhanced collaboration and successful project completion
- Coordinated Sweepstakes campaign that gave 2 winners experience, this sweepstakes helped build social media presence to help promote
Ultimate Health Hair Wash bundle, resulting in increase of customers on all social platforms
Authorization and Appeals Analyst
A-Line Staffing-CVS
09.2019 - 04.2020
- Met and exceeded government-mandated timelines
- Complied with turnaround time, productivity, and quality standards
- Conveyed resolution to beneficiary or provider via direct communication and professional correspondence
- Acquired and maintained basic knowledge of relevant and changing Med D guidance
- Utilized multiple software systems to complete Medicare Part D appeals case reviews
- Processed claims within allowable time limits of 24 to 72 hours and supported successful litigations for advanced issues
Data Analyst II
IHRC- Center For Disease Control And Prevention
02.2016 - 06.2019
- Assisted in managing demographic and health information received from quarantine stations of aliens arriving with conditions of public health significance, including tuberculosis
- Evaluated medical information, assuring no errors by panel physicians or quarantine stations through quality control methods
- Provided customer care and technical support to EDN Helpdesk and resolved issues for over 400 EDN health care providers
- Enhanced business efficiency by identifying trends and patterns in complex datasets.
- Streamlined data processing for faster results by implementing advanced analytics tools.
Office Manager
Vacant Investment Protection
11.2014 - 02.2016
- Managed daily work logs, status reports, customer feedback letters, newsletters, proposals while managing over 25 customer calls per day
- Management of social media outlets and promote social events which resulted in new clients
- Carried out staff appraisals, managed performance, and delegated work to staff and managed their production workload and output through Microsoft Office Suite
- Streamlined office operations by implementing efficient filing systems and organizational strategies
- Enhanced team productivity by delegating tasks effectively and overseeing daily workflow
Education
BS - Business Management
Albany State University
Albany, GAAS - Marketing and Management
Bainbridge College
Bainbridge, GASkills
- Event and Project Planning
- Sponsorship Management
- Cross-functional Team Collaboration
- Leadership, Budgeting and Financial Management
- Vendor Coordination
- ROI Strategies
- Verbal Communication
- Problem-Solving
- Attention to Detail
- Critical Thinking
Timeline
Project Manager and Event Manager
House Of Cheatham- Aunt Jackie's Curls And Coils
10.2021 - 12.2022
Event Marketing Manager
ThriveDX
10.2020 - Current
Authorization and Appeals Analyst
A-Line Staffing-CVS
09.2019 - 04.2020
Data Analyst II
IHRC- Center For Disease Control And Prevention
02.2016 - 06.2019
Office Manager
Vacant Investment Protection
11.2014 - 02.2016
BS - Business Management
Albany State University
AS - Marketing and Management
Bainbridge College
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