Antonio Ortiz Bell

Integrated Marketing Strategy & Execution: Lead the development and execution of comprehensive marketing strategies aligned with brand and revenue goals for hospitality properties. Expertise in multi-channel campaigns including content strategy, website optimization, SEO, SEM, Paid Media (search, social, display), Email Marketing, CRM (Revinate), and Social Media Management to drive direct business and enhance brand perception.

Brand & Guest Experience Marketing: Design and implement marketing initiatives that amplify brand storytelling, guest programming, and lifestyle experiences, ensuring alignment with core brand pillars such as culture, music, art, adventure, and well-being. Proven ability to curate content calendars, support onsite content creation (photo/video), and promote authentic guest experiences.

Online Reputation & Communications Management: Skilled in monitoring and enhancing the online reputation through proactive guest feedback management, digital crisis response, and collaboration with PR teams to execute communication strategies and host media and influencer activations.

Revenue-Driven Digital Marketing & Direct Sales Growth: Execute performance-driven marketing plans in partnership with Revenue Management, creating offers and campaigns that increase direct bookings and optimize conversion. Proficient in leveraging UX improvements, SEO/SEM, paid media, and targeted advertising to drive measurable revenue growth.

Partnerships & Strategic Collaborations: Experienced in developing and managing strategic partnerships with OTAs, lifestyle brands, tourism boards, and industry stakeholders to increase property visibility, generate activations, and drive traffic to properties.

Marketing Analytics & Performance Optimization: Lead measurement and reporting of marketing initiatives, analyzing performance data, KPIs, and ROI to refine strategies. Confident in presenting results and recommendations to internal leadership, ownership groups, and external stakeholders.

Team Leadership & Cross-Functional Collaboration: Demonstrated success in leading diverse marketing teams and collaborating with internal departments, creative agencies, and external partners to execute cohesive marketing initiatives. Passion for fostering creativity, accountability, and brand consistency across all touchpoints.

Trend Awareness & Innovative Marketing: Continuously track evolving trends in digital marketing, hospitality, and lifestyle branding. Proven ability to implement innovative tools, platforms, and strategies to elevate marketing performance and guest engagement.

Strategic Marketing Leadership & Brand Development: Led comprehensive market research to identify growth opportunities, shape brand positioning, and develop customer-centric marketing strategies to enhance loyalty and brand perception within competitive hospitality and lifestyle sectors.

Data-Driven Sales & Market Adaptation: Monitored market conditions, customer trends, and competitor activity to adjust go-to-market strategies, achieving targeted sales objectives and adapting plans to evolving consumer behavior and post-pandemic market dynamics.

Creative Campaign Development & Content Strategy: Directed the creation of high-impact marketing content and promotional campaigns in collaboration with creative teams, ensuring alignment with brand identity and guest experience narratives.

Revenue Growth & Direct Sales Optimization: Managed e-commerce and direct sales initiatives, driving consistent year-over-year market share growth and forecasting $11M in sales. Designed and executed digital marketing plans leveraging SEO, paid media, social campaigns, and inbound marketing strategies that increased website traffic by over 80% month-over-month.

High-Impact Marketing & Revenue Generation: Implemented integrated marketing and promotional campaigns contributing to over $8M in annual revenue. Developed and optimized multi-channel campaigns, including digital, print, and reputation management tactics to elevate brand awareness and drive direct business.

Strategic Partnerships & Proposal Development: Created tailored proposals, sales presentations, and commercial contracts to foster partnerships and secure new business opportunities across key markets.

Marketing Analytics & Budget Management: Oversaw a marketing budget exceeding $2.3M USD, analyzing market trends, competitive landscape, and campaign performance to refine strategies, improve ROI, and identify new opportunities for growth.

Collaborative Leadership & Innovation: Conducted weekly alignment sessions with sales and marketing leaders to brainstorm initiatives, introduce promotional strategies, and optimize cross-functional execution. Spearheaded product positioning and pricing strategies to maximize profitability and market relevance.

Brand Integrity & Consistency: Ensured all marketing campaigns, content, and communications adhered to brand standards, reinforcing positioning across all consumer touchpoints and supporting long-term brand equity.

• Re Engineered the company's social media and customer outreach strategy.
• Successfully managed a team of designers, social media specialists, programmers, marketing / project manager and revenue managers.

Direct Sales & Performance Marketing Leadership: Proven track record driving direct sales growth with over 40% increase in direct bookings through data-driven digital marketing strategies, guest experience optimization, and multi-channel campaigns across web, paid media, CRM, and loyalty programs.

Brand Reputation & Online Presence Management: Oversaw online reputation for three lifestyle hospitality brands, including managing top-ranked properties recognized among the Top 10 All-Inclusive Resorts in Mexico by Travelers’ Choice Awards. Expertise in digital crisis management and brand protection across all consumer-facing platforms.

High-Impact Digital Campaign Execution: Led implementation of integrated, multi-platform digital marketing initiatives, ensuring alignment with brand values and performance targets. Special focus on Paid Media (SEM, Social, Display), SEO optimization for multiple websites, and CRM-driven loyalty strategies to maximize direct business.

Website Optimization & User Experience (UX) Design: Directed website management, landing page optimization, and strategic SEO across three brands and four web platforms, enhancing guest journey, usability, and conversion rates. Developed customer segmentation and UX strategies that improved online conversion by 28% within two years and 17% in the third year.

Strategic Partnerships & Agency Oversight: Managed PR, marketing, and crisis management agencies to ensure consistent brand messaging, aligned with corporate standards and market objectives. Acted as Brand Champion at a corporate level, safeguarding brand integrity across all consumer touchpoints.

Budget & Performance Management: Successfully managed annual marketing budgets exceeding $13M USD. Delivered monthly sales and performance reports to leadership, utilizing data insights to refine strategies and maximize ROI.

Accomplishments:

-Achieved all-time monthly direct sales record of $20M+ USD (November 2019)
-Set historic annual direct sales record of $145M USD (2019)
-Delivered record-breaking digital marketing ROI of 26:1
-Improved social media engagement rate by 41% within first year
-Enhanced online conversion rates by optimizing UX and customer segmentation