MS Office
Antonio Ortiz Bell
Direct Sales And Marketing Expert
Nuevo Vallarta,Nayarit
Summary
Experienced Digital Marketing Executive offering 8-year background planning, developing, managing and implementing digital marketing strategies. In-depth knowledge of SEM, CRM, SMO, SEO, programmatic, remarketing and Google Analytics paired with deep familiarity of digital marketing channels, as well as traditional marketing / branding. Resourceful and industrious professional skillful in measuring ROIs and KPIs and preparing and managing sizable marketing budgets and teams.
Overview
10
10
years of professional experience
7
7
years of post-secondary education
2
2
Languages
Work History
Head of Marketing, Direct Sales and E-commerce
Marival Group
Bahía de Banderas, Nuevo Vallarta
02.2020 - Current
- Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
- Evaluated and optimized e-marketing strategies to improve overall sales and branding goals at a corporate level.
- Evaluated and optimized e-commerce and marketing strategies to improve overall sales and distribution goals at a corporate level.
- Restructure of the entire department of 20+ marketing professionals to focus on direct sales.
- Spearheaded the booking connectivity hierarchy strategy, including IBE, Channel Managers and Distribution Strategy.
- Planned and executed a marketing, social media and direct sales strategy that resulted in a growth of 650%+ direct sales vs 2019.
- Successfully implementation of new sales channels with an added sales value of 300K+ USD monthly.
- Re Engineered the company's social media and customer outreach strategy.
- Successfully managed a team of designers, social media specialists, programmers, marketing / project manager and revenue managers.
Deputy Director of Direct Sales, Digital Marketing
The Excellence Collection
CANCUN, QUINTANA ROO
11.2016 - 02.2020
- Directed traffic growth strategies, including SEO, affiliate campaigns, content distribution, email marketing, etc.
- Created guest-based execution plans to achieve business goals based on BI tools and internal reporting data.
- Developed and executed multiple digital marketing efforts to enhance brand visibility and sales with a budget exceeding $1M USD monthly.
- Created an multi-channel input measurement strategy.
- Established the All-time direct sales record for monthly sales in November 2019 ($20+M USD).
- All-time direct sales record in 2019 ($145+M USD).
- Improved social media engagement rate by 41% within the first year of operations.
- UX and user segmentation strategies improved online conversion rate by 28% in the first two years and 17% in the third year.
- Developed and structured a rate plan for all direct sales channels.
- Identified appropriate KPIs and reported key metrics from digital campaigns.
Education
Bachelor of Science - Marketing
Universidad Autonoma De Aguascalientes
Aguascalientes, México 09.1999 - 08.2004
Certification - Advance Google Analytics
Google Analytics Academy
Online 11.2021 - 12.2022
Certification - Google Ads
Google Ads Certification
Online 07.2021 - 08.2021
Certification - Facebook Certified Media Planning Professional
Facebook Blueprint
Online 10.2021 - 10.2022
Skills
E-mail and direct mail strategy
Software
Google Suite
Microsoft BI
Clickup
Data Studio
Timeline
Certification - Advance Google Analytics
Google Analytics Academy
11.2021 - 12.2022
Certification - Facebook Certified Media Planning Professional
Facebook Blueprint
10.2021 - 10.2022
Certification - Google Ads
Google Ads Certification
07.2021 - 08.2021
Head of Marketing, Direct Sales and E-commerce
Marival Group
02.2020 - Current
Deputy Director of Direct Sales, Digital Marketing
The Excellence Collection
11.2016 - 02.2020
Bachelor of Science - Marketing
Universidad Autonoma De Aguascalientes
09.1999 - 08.2004
Similar Profiles
Armando JimenezArmando Jimenez
Sales Manager & International Groups at Marival ResortsSales Manager & International Groups at Marival Resorts
Drew DicksonDrew Dickson
Project Manager at Flournoy Construction Group, A Kajima USA GroupProject Manager at Flournoy Construction Group, A Kajima USA Group
ALEXANDER JONESALEXANDER JONES
Marketing Manager at Executive Table Group / Executive Hotel GroupMarketing Manager at Executive Table Group / Executive Hotel Group
Cristina Ortiz VivasCristina Ortiz Vivas
Professional Athlete at Federacion Mexicana De VelaProfessional Athlete at Federacion Mexicana De Vela
Crystal MunroCrystal Munro
Member Services Manager at VidantaMember Services Manager at Vidanta