Hi, I’m
Ma. Antonieta Torres Orantes "TONI TORRES"
Public Relations
Tijuana,Baja California
Summary
Experienced professional with over 40 years of expertise in public relations. Successfully managed a portfolio of 100+ high-profile events, consistently improving client satisfaction. Specialized in areas including public relations, event logistics, VIP guest management, event production, hospitality, and customer experience. Proactive and results-oriented, with a proven track record of executing impactful media campaigns, corporate events, and brand launches that gain international recognition. Recognized as an expert in creating exceptional experiences for VIP clients, consistently delivering the 'wow factor' that leaves a lasting and positive impression.
Overview
31
years of professional experience
Work History
TONI TORRES PUBLIC RELATIONS
Director
01.2004 - Current
Job overview
- Multifaceted professional with over four decades in public relations Successfully managed 100+ high-profile events, enhancing client satisfaction. Specialized in public relations, event logistics, VIP guest management, event production, hospitality, and customer experience. Proactive and results-oriented, with a proven track record in media campaigns, corporate events, and brand launches, generating substantial impact and international recognition. Expert in creating exceptional VIP experiences that leave a lasting, positive impression
- PR Strategy Development: Designed and implemented comprehensive public relations and communication strategies for corporations and entrepreneurial ventures, fostering long-term strategic relationships
- Media Event Organization: Coordinated and executed media events and inaugurations, achieving widespread recognition and strengthening brand reputations
- Author: Wrote "Sin Manual de Instrucciones", a book guiding readers to achieve their dreams, make things happen, and establish solid personal brands
- VIP and Artist Management: Collaborated with artists, presidents, state secretaries, and public figures, providing personalized attention and high-quality hospitality at high-profile events
- Speaker: Presented at international forums such as the Women Economic Forum, New York City University, Mana Latina Conference, Talent Land, and "TEDx Ciudad Juarez"
Impression Isla Mujeres Hotel
Event Production
11.2023 - 11.2023
Job overview
- Inauguration Event Production: Led the production of a high-profile inauguration event, coordinating hospitality services, logistics, and guest management to deliver an impeccable, high-quality experience.
- Onsite Event Management: Oversaw all onsite event production phases from setup through teardown, ensuring seamless execution and adherence to quality standards.
- Event Production Oversight: Collaborated with the Event Manager to guide event production from initial concept to final completion, consistently achieving event goals.
- Vendor Contract Negotiation: Negotiated and managed contracts with external vendors, securing top-quality services to meet event production needs.
- Vendor Relations and Resource Management: Cultivated strong relationships with 10 local vendors, enabling timely access to essential resources and services for various event aspects.
- Cross-Departmental Collaboration: Enhanced team collaboration by maintaining clear, open communication channels among all departments involved in event production.
- Brand Standards and Quality Control: Reinforced company brand image by upholding strict presentation quality standards throughout all stages of event production.
Former Director of Development and Tourism Promotion, Riviera Nayarit
Event Management
11.2021 - 04.2022
Job overview
- Event Organization for Key Figures: Organized events for Tourism Secretaries, Governors, and influential figures to promote the region as a premier tourist destination. Coordinated comprehensive public relations efforts, including press releases, media outreach, and event management, to boost brand awareness and secure positive media coverage.
- Government and Tourism Sector Relations: Built strong connections between government entities and the tourism sector, collaborating closely with tourism service providers. Supported strategic messaging for public affairs campaigns, ensuring alignment with organizational goals and reinforcing the region's tourism objectives.
CISS General Assembly (Inter-American Conference on Social Security - CISS)
Event Management
09.2019 - 09.2019
Job overview
- VIP and Official Guest Management: Oversaw engagement with state secretaries, government officials, and special guests, ensuring exceptional attention and service for 60 VIPs with special requests, including tailored transportation and seating arrangements.
- Event Production & Guest Logistics: Coordinated event production, guest logistics, and gala dinner organization, delivering a seamless, high-quality experience for all attendees. Supported event management teams in ensuring a secure environment for guests during special events and high-profile visits.
Grand Hyatt Playa del Carmen Hotel
Event Production
07.2017 - 10.2017
Job overview
- Inauguration Event Production: Led the production of the inauguration event, coordinating hospitality services, logistics, and guest management to ensure a flawless, high-quality experience for all attendees.
- Onsite Event Management: Managed all aspects of onsite event production from setup through teardown, overseeing logistics for the arrivals and departures of 180 guests.
- Comprehensive Event Oversight: Supervised all phases of event production from concept to completion, ensuring alignment across over 10 involved departments.
- Vendor Contract Negotiation: Negotiated contracts with external vendors for event production services, securing optimal resources and pricing.
- Enhanced Team Collaboration: Improved collaboration by facilitating open lines of communication among all departments engaged in event production.
Herbalife World Wide Events
Co-Production of Product Launches
02.2016 - 02.2016
Job overview
- Product Launch Co-Production: Co-produced product launches for Latin America, ensuring effective and engaging presentations of new products.
- VIP Assistance and Hospitality: Provided VIP assistance and hospitality for major events, ensuring exceptional service and participation of VIP guests.
- Performance Coordination: Oversaw all aspects of performance coordination, including selecting and purchasing costumes, as well as coordinating sizes for three dance teams, accommodating 20 dancers to enhance the overall event experience.
FIFA World Cup 2006 / Televisa
VIP Relations
05.2006 - 06.2006
Job overview
- Hired by Televisa from Mexico to manage public relations, schedule appearances, and coordinate travel logistics for 5 high-profile VIPs, including football players, TV hosts, Televisa talent, and journalists during FIFA 2006 in Germany. Responsibilities included arranging flights, local transportation, and dinner reservations while providing on-site support throughout the event
- Managed relationships with VIP clientele effectively, ensuring personalized attention that resulted in repeat business.
Six Flags Mexico
Crisis Management
07.2000 - 08.2004
Job overview
- Public Relations Strategy and Crisis Management: Key contributor to the development of company-wide crisis management plans, incorporating policy considerations for various scenarios. Provided crucial support during crises by crafting effective messaging strategies in response to unforeseen challenges or negative publicity. Trained new staff on crisis management protocols, ensuring preparedness for emergency situations.
- High-Impact Event Coordination: Organized over 50 corporate events, 4 attraction launches, and promotions, achieving extensive media coverage and strong influencer engagement to elevate brand visibility. Cultivated strong vendor relationships, resulting in better-negotiated contracts and improved service quality. Coordinated travel arrangements for guest speakers and VIPs, and created detailed timelines and budgets to meet all event deadlines.
- VIP and Institutional Relations: Managed VIP and institutional relations as the primary public relations representative for the Park President, fostering high-level partnerships and enhancing the brand image.
Fox Latin American Channels
Project Manager
06.1993 - 06.1996
Job overview
- Brand Introduction and Market Penetration: Spearheaded the introduction of FOX SPORTS and FOX KIDS in Mexico, leading strategic marketing planning and executing more that 20 impactful campaigns to drive brand awareness and market entry success.
- Regional Public Relations Leadership: Directed public relations and media campaigns across Latin America, significantly elevating brand presence and reputation within the region.
- High-Profile Event Management: Orchestrated 15 high-impact launch events, managing media outreach and partnerships with celebrities and business influencers to maximize visibility.
- Market Engagement and Brand Recognition: Developed and implemented targeted events and marketing strategies, driving substantial audience engagement and reinforcing brand recognition throughout Latin America.
Education
UNIVERSIDAD INTERCONTINENTAL , MEXICO CITY
Some College (No Degree) from Tourisim And Hospitality
Skills
- Logistics Coordination
- Travel Agency Experience
- Interpersonal Skills
- Team Management
- Adaptability
- VIP Management
- Customer Experience
- Live Event Production
- Event Production Support
- Event Production
- Adverse Event Assessment
Accomplishments
- Forjadores de Mexico Award, 2024
- Distinguished Woman Award, 2012
- Woman of the Millennium, 2011
- Outstanding Woman Award, 2009
- Inducted to the Walk of Fame, 2007
Affiliations
- Global Women in PR, Mexico - Co-Founder
- International Public Relations Association - Member
- Mexican Academy of Communications - Member
Languages
Spanish
English
Timeline
Event Production
Impression Isla Mujeres Hotel
11.2023 - 11.2023
Event Management
Former Director of Development and Tourism Promotion, Riviera Nayarit
11.2021 - 04.2022
Event Management
CISS General Assembly (Inter-American Conference on Social Security - CISS)
09.2019 - 09.2019
Event Production
Grand Hyatt Playa del Carmen Hotel
07.2017 - 10.2017
Co-Production of Product Launches
Herbalife World Wide Events
02.2016 - 02.2016
VIP Relations
FIFA World Cup 2006 / Televisa
05.2006 - 06.2006
Director
TONI TORRES PUBLIC RELATIONS
01.2004 - Current
Crisis Management
Six Flags Mexico
07.2000 - 08.2004
Project Manager
Fox Latin American Channels
06.1993 - 06.1996
UNIVERSIDAD INTERCONTINENTAL
Some College (No Degree) from Tourisim And Hospitality
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