ARANZA MINOR
Marketing & Communications | Social Impact, Education & Sustainability
Summary
Marketing and Communications professional with experience in digital strategy, content creation, and social impact communications across educational, scientific, and socio-environmental projects. I have led and executed digital marketing strategies, newsletters, and multimedia content, working with interdisciplinary teams and diverse stakeholders. Highly motivated to contribute to global youth, education, and sustainability initiatives such as QS ImpACT.
Overview
7
7
years of professional experience
2
2
Languages
Work History
Communications & Community Engagement Director
Ponterra Mexico
01.2025 - 12.2025
- Led and executed the institutional and social media communication strategy, including content planning, development of visual and audiovisual assets, and performance reporting.
- Designed communication guidelines and produced institutional content to ensure message consistency and clarity across diverse stakeholder groups.
- Implemented the stakeholder engagement plan in alignment with international standards (Verra VM0047), streamlining internal processes and improving operational efficiency.
- Translated complex technical and social information into clear, accessible narratives, while systematizing participation records and developing educational materials that enabled accurate impact measurement, strengthened community engagement, and expanded the organization’s mission reach.
Head of Sound Lab & Lecturer
Universidad Iberoamericana Puebla
10.2021 - 12.2024
- Produced and edited audio and audiovisual content.
- Managed the Instagram account for the Communications program.
- Lectured in Sound Language and Social Media & Content Management courses.
- Produced the podcast 'People Do Not Disappear', finalist at the SONAR Awards 2024.
- Provided technical and academic mentoring, systematically evaluating student progress through ongoing assessments and delivering constructive, detailed feedback to support continuous improvement and academic growth.
Outreach & Digital Communications
Universidad Politécnica de Puebla
01.2020 - 01.2021
- Coordinated the digital admissions campaign for undergraduate and graduate programs, ensuring strategic alignment between institutional goals, messaging, and audience reach.
- Developed data-informed digital marketing strategies and communication plans to strengthen program visibility and engagement across target audiences.
- Produced and managed email, website and social media content, optimizing clarity, accessibility, and consistency to enhance institutional presence and public awareness.
- Supported internal communication and educational outreach initiatives, contributing to cohesive information flows and strengthening the institution’s engagement with prospective students and stakeholders.
Social Communication & Science Outreach
Puebla State Council for Science and Technology
01.2019 - 01.2021
- Producer and host of the radio program 'Developing Science' (105.9 FM).
- Promoted science, technology, and innovation through social media, web, radio, and press.
- Created multimedia content targeting youth and community audiences.
- Supported organization and promotion of large-scale educational and scientific events.
Education
Bachelor’s Degree - Communication
Universidad Iberoamericana Puebla
Diploma - Mediation and Conflict Prevention (Company–State–Community)
IBERO CDMX
01.2025
Skills
Digital marketing and communications strategy
Social media management and content calendars
Email marketing and newsletter writing
SEO-oriented content writing
Storytelling for social impact
Podcast production and audio storytelling
Audiovisual content creation (photo, video, graphics)
Analytics, metrics tracking and reporting
Cross-sector and community engagement
Timeline
Communications & Community Engagement Director
Ponterra Mexico
01.2025 - 12.2025
Head of Sound Lab & Lecturer
Universidad Iberoamericana Puebla
10.2021 - 12.2024
Outreach & Digital Communications
Universidad Politécnica de Puebla
01.2020 - 01.2021
Social Communication & Science Outreach
Puebla State Council for Science and Technology
01.2019 - 01.2021
Diploma - Mediation and Conflict Prevention (Company–State–Community)
IBERO CDMX
Bachelor’s Degree - Communication
Universidad Iberoamericana Puebla