Ariana Díaz Orozco

EXPERIENCES AND AUCTIONS:

• Creative ideas for new experiences/events
• Resolved conflicts and negotiated mutually beneficial agreements between parties.
• Planning and monitoring the execution of events.
• Budget planning with positive ROI.

MARKETING:

• Offered friendly and efficient service to customers, handled challenging situations with ease.
• 360 marketing plan for the areas: Banks, Retail, Hotels, Rental Companies and Taxis. Adaptation of pandemic plans. Budget monitoring, goal achievement, communication with big and small data.
• Created plans and communicated deadlines to complete projects on time.

PUBLIC RELATIONS: Development of a new pandemic strategy.

• Media communication plan for PR, problem solving, negotiation with brand ambassadors, interviews with spokespersons, media events, creation and review of press releases, editorial calendar.
• Resolved problems, improved operations and provided exceptional service.

MARKETING:

• Brand relaunch (2016) and positioning campaign: OOH, POP activations, sponsorships and strategic guidelines.
• Development of a 360 marketing plan for different verticals: Banks, Retail, Hotels, Rental Companies and Taxis.
• Produced external communications.

PUBLIC RELATIONS:

• Brand visibility, reputation, credibility and empathy.
• Press releases, launch events, journalist tips, special activities. Attention to the media in coverage and development of long-term relationships with opinion leaders.
• Communicated with media weekly to build relationships and optimize press coverage.
• Aligned projects and daily activities with company vision, strategies and tactics.

• Processed daily mail, email and phone calls from customers and producers to generate new business.
• Analyzed client needs to identify coverage solutions and produced policy and quotes.
• Prepared customer presentations and demonstrations of products to solicit new business.
• Identified new business opportunities through cold calling, networking, marketing and prospective database leads.

• Observed progress of each project, examined risks and coordinated contingency plans.
• Managed team meetings and discussed project's goals and objectives.
• Adjusted project plans to account for dynamic targets, staffing changes and operational specifications.
• Maintained tactical control of project budgets and timelines to keep teams on task and achieve schedule targets.

Establishes the new office in Mexico City.

• Generation of new business, portfolio growth, development of 3 completely new clients. Coordination of activations, video recording and editing, photo for digital campaigns, web pages and brand image development.
• Orchestrated and worked with teams to maximize impact.
• Used solution approach to selling and creating value for customers.