Summary
Overview
Work History
Education
Skills
Timeline
Generic

Armando Smeke Lañado

Lic. En Comunicación
CDMX

Summary

Specialist in communication, art, social studies, marketing and social media management for global companies. A very driven, passionate and creative team player who is always looking for innovative solutions through the understanding of audiences and the world at large.

Overview

6
6
years of professional experience
6
6
years of post-secondary education

Work History

CO-FOUNDER / COMMUNICATIONS & COMMUNITY MANAGER

DINO’S EVOLUTION CONSULTING
01.2019 - Current

• Creating communication & digital marketing strategies for more than 20 clients (Influencers,

personal trainers, musicians, retailers (clothes & apparel), writers, chefs, etc.)

• Content creation for every social media platform (Instagram, Facebook, Twitter, Youtube).

• Metric and data reports and analysis for e-commerce and social media.

• Copywriting for internal and external communication for each client.

CONTENT SPECIALIST AND COMMUNITY MANAGER FOR AMAZO

ROLL DIGITAL ACCELERATION AGENCY
02.2022 - 12.2024

• Brainstorming and strategize social media initiatives based on client goals.

• Content creation for every digital platform (Instagram, Facebook, Twitter, Youtube)

• Analysis of data/metrics and creation of reports to provide feedback on the needs of the community.

• Foster conversations with consumers and fans across all social media platforms.

• Competitors’ analysis and scorecard reports.

COMMUNICATION SPECIALIST / PRESS & MEDIA / COMMUNI

COLEGIO ATID (PROFESSIONAL PRACTICES FOR STUDENTS)
08.2021 - 12.2021

• Copywriting & Social media management (Facebook / Instagram)

• Content creation of internal and external communication (press, posters, advertisements)

• Community management

PRODUCTION AND CONTENT ASSISTANT

NARAN XADUL
05.2019 - 12.2019

• Audiovisual content editing, Photography coordination, Location support for filming , Coordination

between crew and actors, content creation for different platforms (TV, digital)

Education

BACHELOR Communication - Social Studies Education

Universidad Iberoamericana
México
08.2017 - 08.2023

Skills

English – CAE C2

Spanish - Native

Paquetería Office

Photoshop

Ableton

Protools

FL Studio

Premier

Meta Business Suite

Mailchimp

Copywriting

Altiria

Google analytics

Timeline

CONTENT SPECIALIST AND COMMUNITY MANAGER FOR AMAZO

ROLL DIGITAL ACCELERATION AGENCY
02.2022 - 12.2024

COMMUNICATION SPECIALIST / PRESS & MEDIA / COMMUNI

COLEGIO ATID (PROFESSIONAL PRACTICES FOR STUDENTS)
08.2021 - 12.2021

PRODUCTION AND CONTENT ASSISTANT

NARAN XADUL
05.2019 - 12.2019

CO-FOUNDER / COMMUNICATIONS & COMMUNITY MANAGER

DINO’S EVOLUTION CONSULTING
01.2019 - Current

BACHELOR Communication - Social Studies Education

Universidad Iberoamericana
08.2017 - 08.2023
Armando Smeke LañadoLic. En Comunicación