Armando Uriegas Vázquez
Mexico City,CMX
Summary
A seasoned leader in strategic and operational roles at NielsenIQ, I excel in driving revenue growth and operational excellence. My expertise in product management and strategic leadership has fostered disruptive transformations. I champion innovative transformation, continuous improvement and diversity, significantly enhancing team performance and client satisfaction.
Overview
25
25
years of professional experience
Work History
Global SVP Product & Data Science
NielsenIQ
12.2021 - Current
- Built high-performance teams to enhance productivity. Cultivated company-wide culture of innovation and collaboration.
- Created and implemented strategic plans to enhance business growth. Analyzed industry trends and tracked competitor activities to inform decision making.
- Promoted novel approaches within Data Science teams, advocating for automation via Machine Learning and AI.
- Implemented innovative methodologies to modernize measurement standards.
- Influenced organizational change initiatives that resulted in significant quality improvements driving efficiency and client satisfaction.
- Restructured departments for increased efficiency, optimizing resource allocation and improving communication between teams.
- Formulated and executed strategic initiatives to improve product offerings.
Chief Operating Officer Consumer Business Unit
NielsenIQ (Nielsen)
08.2020 - 05.2021
- Oversaw day-to-day operations to keep organization running smoothly while meeting business goals.
- Mentored team members by sharing knowledge, offering guidance, and providing constructive feedback; fostering a culture of continuous learning and development within the organization.
- Oversaw day-to-day operations across multiple departments, ensuring timely delivery of projects and streamlined workflows.
- Guided teams through periods of significant change by providing clear communication and decisive leadership during transitions.
- Championed the adoption of new technology solutions to streamline operations, automate manual tasks, and improve overall efficiency levels.
Regional President
NielsenIQ (Nielsen)
02.2019 - 08.2020
- Consistently exceeded sales targets by motivating teams to prioritize customer satisfaction while driving revenue generation efforts.
- Define Company Strategy and COVID response plans
- Championed diversity and inclusion efforts within the organization, resulting in a more inclusive culture that attracted top talent from diverse backgrounds.
- Established a regional culture of accountability, empowering employees to take ownership of their results and constantly strive for improvement.
- Reduced costs, optimizing resource allocation across various departments within the region.
- Improved Regional NPS +15 Points
- Achieved Revenue Growth and EBITDA targets.
Managing Director Mexico
NielsenIQ (Nielsen)
06.2015 - 02.2019
- Booster revenue growth to 9% CAGR after three years of stagnant results
- Increased overall company performance by implementing strategic management initiatives and streamlining operations.
- Developed comprehensive business plans, outlining long-term goals and actionable steps toward success.
- Oversaw complex negotiations with suppliers/vendors for favorable contract terms that led to cost savings.
- Increased employee retention rates by creating positive work environment and offering competitive benefits and career advancement opportunities.
- Initiated Traditional Trade Measurement digital transformation as a global lighthouse
Product Leader Latin America
NielsenIQ (Nielsen)
01.2013 - 12.2015
- Responsible of defining the product strategy and innovation roadmap.
- Launched major Product enhancement in Mexico that booster future revenue growth of +10% during first two years
- Successfully navigated through challenging market conditions by adapting product strategies to meet evolving customer needs and preferences.
- Oversaw quality assurance efforts during development cycles, identifying areas for improvement before final release deadlines were met.
Managing Director Peru
NielsenIQ (Nielsen)
01.2010 - 12.2012
- Responsible to open Nielsen's Operation in Peru
- Ranked 6th largest operation out of 17 BUs in the region.
- Developed comprehensive business plans, outlining long-term goals and actionable steps toward success.
- Established first client relationships with global and local clients
- Defined commercial policy as well as main product scope and definition
Product Leader
NielsenIQ (Nielsen)
06.2008 - 02.2010
Account Manager
NielsenIQ (Nielsen)
06.2002 - 06.2008
Account Executive
NielsenIQ (Nielsen)
06.1999 - 06.2002
Education
Bachelor of Science - Communication Sciences
Universidad Intercontinental
Mexico City, Mexico06-1997
Skills
- Strategic leadership
- Strategic Planning
- Operational excellence
- Disruptive transformation
- Revenue generation
- Product management
- Management team leadership
- Results orientation
Additional Information
Nielsen Chairman Award Winner (2017)
Languages
English
Advanced (C1)
Timeline
Global SVP Product & Data Science
NielsenIQ
12.2021 - Current
Chief Operating Officer Consumer Business Unit
NielsenIQ (Nielsen)
08.2020 - 05.2021
Regional President
NielsenIQ (Nielsen)
02.2019 - 08.2020
Managing Director Mexico
NielsenIQ (Nielsen)
06.2015 - 02.2019
Product Leader Latin America
NielsenIQ (Nielsen)
01.2013 - 12.2015
Managing Director Peru
NielsenIQ (Nielsen)
01.2010 - 12.2012
Product Leader
NielsenIQ (Nielsen)
06.2008 - 02.2010
Account Manager
NielsenIQ (Nielsen)
06.2002 - 06.2008
Account Executive
NielsenIQ (Nielsen)
06.1999 - 06.2002
Bachelor of Science - Communication Sciences
Universidad Intercontinental
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