Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic
AROA ALEJANDRA NIETO OROZCO

AROA ALEJANDRA NIETO OROZCO

MEXICO CITY

Summary

Determined Communication Strategist with moreover of 20 years of experience building connections between brands, media, KOLs and influencers with target audiences through storytelling across multimedia solutions. Revenue-oriented, brand analyst, building channels through consistent messaging and demographic research.

Strategic-thinking individual experienced in turning low-performing organizations into top ones. Offering engaging and pleasant personality with expertise improving customer relationships.

Overview

22
22
years of professional experience

Work History

PR, MANAGING DIRECTOR

NINCH COMPANY MEXICO
06.2023 - Current
    • Worked closely with organizational leadership and board of directors to guide operational strategy.
    • Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
    • Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
    • Worked closely with other internal departments to resolve customer service issues.
    • Leveraged professional networks and industry knowledge to strengthen client relationships.
    • Evaluated client needs and developed tailored solutions to increase positive customer reputation.
    • Educated clients on new products or services to increase customer engagement with brand.
    • Coordinated with internal teams to facilitate prompt delivery of client projects.
    • Achieved established KPI for the clients through teamwork and focus on brand experiences.
    • Developed innovative marketing and PR strategies.
    • Raised brand awareness through consistent marketing efforts and product campaign launches.
    • Researched, negotiated, implemented and tracked advertising and public relations activities.
    • Produced and distributed internal and external communications.
    • Developed brand media relations strategies that bolstered community awareness and knowledge.
    • Collaborated with media to encourage company and product coverage and promote brand mission and values.

PR DIRECTOR

AT MAKKEN
06.2014 - 05.2023
    • Responsible for the area of Public Relations of the agency
    • Maintenance and control of the workflow of the accounts in the different teams in charge
    • Design of Communication Strategies for clients of the agency, new accounts or prospects
    • Direction of the work proposals of the projects, and follow-up of the execution
    • Supervision of the results delivered to the client
    • Guidance and feedback direction to the Project Leaders and Account Executives in their projects and / or brands
    • Review of key proposals and results
    • Preparation of customer budgets and flow control in the area
    • Key Accounts: Disney, FOX Entertainment, Sephora, Bershka, Oysho, Beam Suntory México,Nestlé (premium coffee and cereals segment), Colgate (Beauty Consumer, Attila (Bomberg, Bovet, Hublot, Purnell, TW Steel, Zenith), Richard Orlinksi Mexico´s Gallery,49ers, Auberge Resorts Etèreo Hotel, Mondrian Condesa Mexico City among others
    • Increased in the number of accounts in the area by 80%; clients retention 65%
    • Contact and follow-up with clients in the area to present strategies, monitor them, present results, etc
    • Prospecting new clients
    • Search and pitch of relevant strategic alliances
    • Detect, design and implementation of Crisis Management
    • Training, recruitment, management and measurement of internal talent
    • Implementation, monitoring and control of key accounts.
    • Developed innovative marketing and PR strategies.

PR ACCOUNTS DIRECTOR

SWEET AD
05.2010 - 03.2014
    • Development, direction, implementation and measurement of strategies for key accounts of the agency.
    • Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
    • Responsible for the development, direction and execution of effective public relations strategies capable of generating a consumer insight with the target groups of the brand without leaving aside the emotional and professional relationship with the most important media as well as the main opinion leaders
    • In charge of inspiring, training and directing the new generation of PR Strategists in Sweet AD, emphasizing in them teamwork, loyalty for their brand, proactivity and creativity
    • PR in Mexico for one of the most iconic brands of watchmaking: Swatch; as well as other relevant brands such as: Tissot (Swiss Made), Sport City, Nesquik, Nescafé Dolce Gusto and Nescafé Molienda.
    • Having worked in the publishing industry, my approach is to maximize the connection between my brands and their relevance to the media through the classic tools without leaving aside the innovative ones (Press Bulletins, Press Conferences, Press Kits , Mailings, Press Events, Happenings, Stories about the brand, sponsorships, etc.).

SENIOR PR EXECUTIVE

NEWLINK MEXICO
04.2009 - 05.2010

    • Cancun PR for Mexican market
    • Implementation, organization and measurement of the Communication Strategy (press releases, media pitches, fam trips, editorial contents, management of KOLs, PR toolkits, and clipping reports)
    • Actively pitch stories to media.
    • Crisis Management advice and implement
    • Press Room
    • Post press releases, story starters, staff profiles and updates on the
    • Press Room on a regular basis from a strong media knowledge and networking
    • Social Media.
    • Leverage social media channels to amplify key messages and activities, elevating the importance of a strategic and creative communication.
    • Effectively maintain thorough, accurate and quality media contact database, including digital media, KOLs and influencers

EDITORIAL COORDINATOR

EDITORIAL TELEVISA (Eres, Tú, Ocean Drive México)
05.2002 - 02.2009
  • Skilled at working independently and collaboratively in a team environment.
  • Self-motivated, with a strong sense of personal responsibility.
  • Proven ability to learn quickly and adapt to new situations.
  • Worked well in a team setting, providing support and guidance.
  • Enthusiastic, persistent and creative, with more than 20 years of professional experience in the Communication, Editorial and Public Relations industries, a believer in teamwork, adaptation to change and networking
  • Planning and creation of editorial content for the Mexican and Latin American market.
  • Proofread, edited and evaluated final copy to verify content aligned with established guidelines.
  • Wrote and created content for various topics and mediums.
  • Collaborated with writers, designers and other editors to deliver content of highest quality.
  • Delivered high-quality content under tight deadline pressure.
  • Reported on stories and events, asked for permissions and conducted one-on-one interviews.
  • Established and maintained relationships with showrooms, fashion and beauty brands
  • Selected models and images for events shoots and magazine prints.
  • Visited numerous fashion PR houses and designers to acquire wardrobes for shoots.
  • Edited and reviewed content for grammar, spelling and punctuation.
  • Researched topics to create accurate and engaging content.

TRAINÉE

UNIVERSAL MCCANN MÉXICO
10.2001 - 04.2002
  • I was part of the first generation of trainées for Universal McCann Mexico
  • Throughout those months in which through theoretical studies with field experiences
  • I learned and reinforced the necessary elements to connect not only a target with a product but also to link it in an effective way with a media purchase capable of generating not only a profitable media purchase but go beyond generating memorable media experience.
  • Collaborated with project managers and development team to brainstorm new ideas.
  • Handled client-facing business opportunities, developing media content plans for third parties.
  • Identified and monitored KPIs for new and existing digital media properties.

Education

Bachelor´s Degree - Communication

Universidad Anáhuac
Campus North CDMX
2001

Skills

  • Communication
  • Team Work
  • Personal Organization
  • Quality Management
  • Industry Knowledge
  • Networking
  • Media Knowledge
  • Self Motivation
  • Creative/Innovative
  • Decision Making
  • Responsibility
  • Ethics
  • Media Relations
  • Crisis Management
  • 360 Strategies
  • Quality Assurance
  • Negotiation
  • Team Collaboration
  • Client Relationships
  • Expense Monitoring
  • Results Tracking
  • Press Kits
  • Corporate Communications
  • Manage Events
  • Internal and External Communications
  • Leadership Communications
  • Thought Leadership
  • Story Pitching
  • Press Release Writing
  • Press Coverage
  • Key Relationships
  • Personnel Management
  • Event Planning
  • PR Events
  • Influencer Relationship-Building

Languages

English
Advanced (C1)
French
Upper intermediate (B2)

Timeline

PR, MANAGING DIRECTOR

NINCH COMPANY MEXICO
06.2023 - Current

PR DIRECTOR

AT MAKKEN
06.2014 - 05.2023

PR ACCOUNTS DIRECTOR

SWEET AD
05.2010 - 03.2014

SENIOR PR EXECUTIVE

NEWLINK MEXICO
04.2009 - 05.2010

EDITORIAL COORDINATOR

EDITORIAL TELEVISA (Eres, Tú, Ocean Drive México)
05.2002 - 02.2009

TRAINÉE

UNIVERSAL MCCANN MÉXICO
10.2001 - 04.2002

Bachelor´s Degree - Communication

Universidad Anáhuac

Similar Profiles

CREATE PROFILE
AROA ALEJANDRA NIETO OROZCO