Aura Saavedra Velasco
Mexico City
Summary
Experienced professional in advertising, branding, and packaging with strong organizational skills and dedication to ongoing growth. At SC Johnson I’ve optimized processes between marketing and regulatory affairs departments, resulting in accelerated project completion and enhanced company performance.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Local Graphic Specialist
SC Johnson
01.2019 - Current
- Responsible for managing the global, local and creative design and packaging process for the following categories /brands: Air Care (Glade), Home Storage (Ziploc), Home Cleaning (Pledge, Duck, Mr. Muscle, Family Guard), Pest Control (Raid, Autan, Off, Baygon) with the purpose of maintaining identity and consistency.
- Use of management platforms such as Esko, Product Lifecycle Management (PLM) and Brand Operating System.
- Collaboration with SCJ's internal teams (regulatory marketing, packaging engineering) as well as with pre-press and design agencies.
Client Associate
Landor
05.2016 - 08.2018
- Analysis and research for branding strategies implementation.
- Opportunity detection to strengthen brands communication, including clients such as: Mead Johnson , Pepsico, Grupo Posadas, Carlo Corinto, Tajín and Kimberly Clark.
- Leadership of internal projects within the creative and consulting teams with a focus on packaging, naming and communication.
Account Planner Executive
Isobar
10.2015 - 04.2016
- Planning communication strategies and developing social media campaigns (Facebook, X and Instagram) for American Eagle and Aerie brands.
- Customer service ang contact with suppliers, media and PR agencies.
- Metrics review, development of reports, competitor analysis, review of posting calendars.
- Event planning, coordination of the creative team for brand content.
- Freelance
Account Executive
J. Walter Thompson
04.2014 - 04.2015
- Customer service, coordination with the creative team for Gastroenterology and skin care brands: Takeda and Rimsa.
- Contact with suppliers, conducting competition analysis, writing advertising content, participating in the planning of communication strategies and campaign development, creating status reports and monitoring.
Education
Diploma - Digital Marketing
Tecnológico de Monterrey
05.2025
Certificate - Project Management
Tecnológico de Monterrey
11.2022
Bachelor's Degree - Social Communication
Universidad Autónoma Metropolitana
07.2011
Skills
- Leadership
- Digital Marketing
- Branding & Strategy
- Project Management
- Responsibility
- Communication
- Problem resolution
- Teamwork
- Organization
- Critical Thinking
- Attention to Detail
Certification
- Commercial Voice over 2020. MVS Radio
- Digital Marketing 2018. Google.
- Digital Marketing and Social Media Course. B&D Media
- Workshop: “Creative & Emotional Branding”. Tecnológico de Monterrey
- Workshop: “Voice Dubbing”. Tecnológico de Monterrey.
LANGUAGES
English Full professional proficiency
French: Professional working proficiency
Timeline
Local Graphic Specialist
SC Johnson
01.2019 - Current
Client Associate
Landor
05.2016 - 08.2018
Account Planner Executive
Isobar
10.2015 - 04.2016
Account Executive
J. Walter Thompson
04.2014 - 04.2015
Diploma - Digital Marketing
Tecnológico de Monterrey
Certificate - Project Management
Tecnológico de Monterrey
Bachelor's Degree - Social Communication
Universidad Autónoma Metropolitana