Andrés Eduardo Vegas Lodi-Rizzini
Summary
Results-driven professional with extensive experience in high-stakes decision-making and strategic planning. Strong focus on team collaboration and achieving results, while adapting to changing business needs. Recognized for excellent leadership skills and the ability to build and maintain customer and stakeholders relationships.
Overview
11
11
years of professional experience
6
6
years of post-secondary education
1
1
Language
Work History
Sr. Partner Marketing Specialist - LATAM
Zendesk
03.2022 - Current
- Strategic Campaign Execution & Localization: Aligned global partner marketing strategies with regional needs, infusing local insights to drive engagement and support LATAM pipeline objectives
- This integration led to increased partner-driven demand generation and sales results
- Field Marketing & Tech Alliances Demand Generation: Led targeted field marketing campaigns, driving high-impact demand generation initiatives with strategic tech alliances and partners across diverse LATAM markets
- This included co-branded campaigns, events, and joint marketing efforts to increase partner engagement and generate qualified leads
- Partner Marketing Program Development: Designed and implemented partner marketing programs that leveraged company-led programs and MDF (Marketing Development Funds), optimizing outreach across various industries, segments, and geographies
- Sales and Partner Marketing Alignment: Collaborated closely with sales teams to ensure marketing initiatives were in sync with business targets and regional priorities, leading to a 15% increase in sales pipeline from partner-driven opportunities
- Incentive & Growth Programs: Developed and executed targeted partner incentive programs to reward and accelerate demand generation efforts across LATAM, fostering stronger, mutually beneficial relationships with key partners
Partner Marketing Specialist - LATAM
Zendesk
03.2021 - 03.2022
- Partner Resource Allocation: Led the strategic allocation of marketing resources for Autodesk partners in LATAM, optimizing marketing spends and ensuring alignment with regional business objectives
- Campaign Execution & Tech Alliances Collaboration: Orchestrated digital and field campaigns that maximized partner participation and engagement in demand generation efforts, collaborating with key tech alliances for joint initiatives and co-marketing activities
- Partner Events & Webinars: Managed webinars and in-person events, tailored to the unique needs of partners, driving lead generation and reinforcing Zendesk's value proposition in the region
LATAM Partner Marketing Coordinator
Autodesk
11.2019 - 02.2021
- Campaign Coordination & Demand Generation: Directed the creation and execution of partner marketing campaigns, ensuring that regional partners had the resources and support to drive demand generation efforts within their markets
- Tech Alliances & Partner Collaboration: Worked with Autodesk's tech alliances to co-develop marketing strategies that aligned with both partner capabilities and Autodesk's goals, resulting in increased market penetration and engagement
- Webinars & Demand-Gen Events: Managed digital events and in-person meetups designed to generate leads and engage partners in collaborative marketing efforts
Manager, Public Relations & Marketing
TMI Law
01.2018 - 10.2019
- Strategic Marketing & Branding: Developed and implemented a comprehensive marketing strategy that helped position TMI Law as a leading firm in intellectual property, earning recognition from Chambers UK in 2018
- Industry Leadership & Speaking Engagements: Represented the firm as a speaker at over 20 high-profile events in technology, entertainment software, and intellectual property, reinforcing thought leadership and market presence
- Tech Alliances & Community Engagement: Fostered collaborations with more than 15 Mexican and international companies to implement STEM education initiatives in Mexican schools, while also promoting digital certification for 1,500+ students and teachers
Public Relations & Marketing Consultant
TMI Law
09.2017 - 12.2017
- Designed digital marketing campaigns that raised the firm's profile and worked alongside BSA | The Software Alliance to promote digital skills in collaboration with CONALEP students
Sales Representative
Sol y Sombra Travel Agency, C.A.
06.2014 - 02.2016
- Sales Growth & Client Acquisition: Increased personal client portfolio by 437%, contributing to a 13% year-over-year revenue growth for the company
- System Training & Development: Trained and implemented new booking system (SABER), improving operational efficiency and client experience
Administrative Assistant
Sol y Sombra Travel Agency, C.A.
09.2013 - 05.2014
- Operational Improvement: Introduced a new administrative system that enhanced team efficiency and productivity
Education
Bachelor of Business Administration -
Universidad Del Valle De México
Mexico City 01.2015 - 01.2020
CESL Advanced English course -
University of Arizona
AZ 01.2009 - 01.2010
Skills
Partner Marketing
Tech Alliances
Demand Generation
Campaign Strategy
Co-branded Campaigns
Joint Marketing Initiatives
Field Marketing
Event Coordination
Campaign Management
Marketing Strategy Execution
Performance Tracking
Stakeholder Collaboration
Cross-functional Teamwork
Marketing Resource Optimization
Strategic leadership
Data-driven decision making
Strategic planning
Timeline
Sr. Partner Marketing Specialist - LATAM
Zendesk
03.2022 - Current
Partner Marketing Specialist - LATAM
Zendesk
03.2021 - 03.2022
LATAM Partner Marketing Coordinator
Autodesk
11.2019 - 02.2021
Manager, Public Relations & Marketing
TMI Law
01.2018 - 10.2019
Public Relations & Marketing Consultant
TMI Law
09.2017 - 12.2017
Bachelor of Business Administration -
Universidad Del Valle De México
01.2015 - 01.2020
Sales Representative
Sol y Sombra Travel Agency, C.A.
06.2014 - 02.2016
Administrative Assistant
Sol y Sombra Travel Agency, C.A.
09.2013 - 05.2014
CESL Advanced English course -
University of Arizona
01.2009 - 01.2010
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