Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
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Barbara Lima

Barbara Lima

Creative Director, Editor, Writer & Educator
Playa Del Carmen, Quintana Roo

Summary

Self-motivated, detail-oriented and multilingual creative director, editor, writer and educator with a background in linguistics, education, translation, storytelling, entrepreneurship, visual arts and regenerative culture design. Passionate about turning innovative ideas into tangible results. Skilled in strategic planning, problem-solving, and communication with solid experience in leadership roles.

Overview

17
17
years of professional experience
3
3
Certifications
5
5
Languages

Work History

Co-founder & Creative Director

The Loom Studio
01.2023 - Current
  • Create, plan and deliver a strategic vision for projects;
  • Maintain a cohesive visual and thematic style for projects;
  • Design and strategize storytelling for brands;
  • Lead ideation and brainstorming sessions;
  • Establish budgets and timelines and manage client relationships;
  • Steward creative team and strategize collaboration with partner organizations;
  • Foster strategic organizational partnerships.

Founder, Editorial & Creative Director

The Weave Magazine
06.2022 - Current
  • Design editorial and determine publishing guidelines;
  • Manage editorial team and contribute editorial pieces;
  • Edit and proofread writing;
  • Steward editorial evolution and transition planning;
  • Develop contributing writers;
  • Manage business development of the publication;
  • Create, plan and deliver a strategic vision for the publication;
  • Maintain a cohesive visual and thematic style for the publication;
  • Foster strategic partnerships with contributors and sponsors.


Regenerative Education & Culture Catalyst

SEEDS
11.2021 - 02.2022
  • Develop regenerative culture frameworks;
  • Foster strategic organizational partnerships;
  • Support community and network development;
  • Facilitate online sessions (strategic meetings, courses, brainstorming sessions);
  • Foster a culture of regeneration and regenerative communication.

Head of Learning Support and EAL

Green Oasis School
08.2020 - 07.2021
  • Led department performance evaluations, presented development plans and goals.
  • Pioneered and initiated in-depth departmental restructuring.
  • Revitalised approaches and rooms to offer students improved additional support.
  • Implemented a range of in-class and out-of-class support systems, raising awareness in regards to differentiation and classroom strategies among teachers, and enhancing personalized learning experiences.
  • Volunteered as acting Year 6 Class Teacher during the first semester and as Year 6 form tutor during the second semester in response to COVID-19-related challenges.
  • Chairperson in the Positive Behavior Policy Review committee.

SDP Curriculum Designer and Lead Teacher

World Leading Schools Association
08.2019 - 08.2020

Designed, developed and taught a Global Citizenship curriculum for the Skills Development Program (SDP). The course was project-based and the divided into four units (Research, Independent Thinking - creative, critical and lateral thinking, Communication & Presentation, and Enterprise)—which had the SDGs and global citizenship as overarching themes. Leadership was an integral skill that permeated the advancement of the program, giving each student the opportunity to lead one group project during the school year and play an active role in contributing resources within each project.

Learning Support Coordinator

World Leading Schools Association
08.2018 - 08.2020
  • Pursued in-house SEN training from Dulwich College Shanghai;
  • Created and developed a Learning Support department;
  • Supported pupils with special learning needs such as Dyslexia, ADHD and wider pastoral issues, achieving measurable positive results;
  • Promoted whole-school Learning Support Coordinator in 2018;
  • Revitalised unused spaces within the school to offer a Learning Support room and an improved library to students and staff;

EAL & Public Speaking Teacher

World Leading Schools Association
08.2017 - 08.2020
  • Member of the English Department at the World Leading Schools Association's International Teaching Programme at Xinzhuyuan Middle School.
  • Led re-designing of Public Speaking, Colloquy and SDP (Skills Development Program) syllabi and courses;
  • Course leader for grade 6 EAL and grade 7 Public Speaking;
  • Grade 9 SDP lead teacher;
  • Designed and edited the school's first digital magazine while co-leading the Journalism Club;
  • WLSA XZY Phoenix girls’ football team coach.

Concept Store & Yoga Studio Manager

Yoga Searcher
12.2016 - 05.2017
  • Recruited, trained and managed staff;
  • Propelled store staff performance by coaching employees;
  • Achieved financial objectives by preparing budgets and taking corrective actions;
  • Ensured availability of merchandise and services by researching new products and brands, approving contracts and maintaining inventories;
  • Formulated pricing policies by reviewing merchandising performance, authorizing clearance sales and studying trends;
  • Managed accounting, invoicing, yoga studio rental and social media;
  • Designed and developed events and marketing strategies.
  • Managed Facebook community and monthly newsletter.

Founder, Designer & Potter

Cadeauté
02.2012 - 12.2016

A multidisciplinary design brand focused on surface design, home decor, hand-painted furniture, yoga wear and accessories, and handmade pottery. My love of nature and environment protection inspired me to work around strong values of sustainability and ethical working practices within my company. Cadeauté has been featured in publications such as Apartment Therapy from the US, Squarerooms Design Magazine from Malaysia/Singapore, Baron Magazine from Montreal, Yellow Pages Canada as well as many blogs, such as Found and Gathered from California, Studio Bohos from Canada, and the Global Morning Montreal TV show.

Translator & Proofreader

Freelance
06.2007 - 12.2016
  • Completed precise translations of official documents with correct words and phrasing to meet legal standards.
  • Proofread, edited and improved documents of different sizes.
  • Managed multiple projects simultaneously while maintaining strict deadlines and attention to detail.
  • Applied cultural understanding to discern specific meanings beyond literal written words.
  • Translation, version and proofreading: Portuguese-English, English-Portuguese, French-Portuguese, Portuguese-French, English-French, French-English (focus: abstracts, research theses and academic papers).
  • Commissioned by McGill University in Montreal.

Studio Manager

HappyTree Yoga
10.2012 - 12.2014
  • Managed staff, operations and customer service;
  • Improved operational systems, productivity standards, and customer service;
  • Managed the work exchange program by hiring and training staff;
  • Planned and coordinated staff work schedule;
  • Maintained a safe work environment and developed growth opportunities for employees;
  • Developed successful marketing strategies and campaigns.

Undergraduate Adjunct Professor - FSL

Federal University Of Uberlandia (UFU)
03.2008 - 03.2009

(Contract)

  • Taught FSL/French Literature courses to students of the B.A. in Applied Linguistics, B.A. in Philosophy and CELIN (the university's Foreign Language Training Centre);
  • Achieved first place in the national Adjunct Professor selection process.

Education

Postgraduate Certificate - International Education

University of Nottingham
UK
09.2019

Bachelor of Arts - Applied Linguistics

Federal University of Uberlandia
Brazil
07.2007

Skills

Entrepreneurship

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Certification

IELTS C2 - Cambridge University

Timeline

Co-founder & Creative Director

The Loom Studio
01.2023 - Current

Founder, Editorial & Creative Director

The Weave Magazine
06.2022 - Current

Regenerative Education & Culture Catalyst

SEEDS
11.2021 - 02.2022

Head of Learning Support and EAL

Green Oasis School
08.2020 - 07.2021

SDP Curriculum Designer and Lead Teacher

World Leading Schools Association
08.2019 - 08.2020

IELTS C2 - Cambridge University

10-2018

Learning Support Coordinator

World Leading Schools Association
08.2018 - 08.2020

EAL & Public Speaking Teacher

World Leading Schools Association
08.2017 - 08.2020

Teaching English as a Foreign Language (TEFL)

04-2017

Concept Store & Yoga Studio Manager

Yoga Searcher
12.2016 - 05.2017

Studio Manager

HappyTree Yoga
10.2012 - 12.2014

Founder, Designer & Potter

Cadeauté
02.2012 - 12.2016

DALF C2 - Alliance Française

05-2008

Undergraduate Adjunct Professor - FSL

Federal University Of Uberlandia (UFU)
03.2008 - 03.2009

Translator & Proofreader

Freelance
06.2007 - 12.2016

Postgraduate Certificate - International Education

University of Nottingham

Bachelor of Arts - Applied Linguistics

Federal University of Uberlandia
Barbara LimaCreative Director, Editor, Writer & Educator