Summary
Overview
Work History
Education
Skills
Timeline
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Baruc Lozano

Baruc Lozano

Marketing
Queretaro, Chiapas

Summary

Dynamic and results-driven Strategic Marketing professional with a proven track record in SEO strategy, performance marketing, and multi-channel campaign execution. Experienced in managing data-driven initiatives to increase brand visibility, optimize engagement, and support strategic decision-making across both B2B and B2C environments. Adept at leveraging CRM systems, analyzing performance metrics, and coordinating both digital and live experiences. A strong communicator and creative thinker, committed to delivering measurable results and innovative marketing solutions that elevate brand presence and community impact.

Overview

5
5
years of professional experience

Work History

Marketing Specialist

Afterschool HQ
09.2023 - Current
  • Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
  • Developed and led SEO strategies that significantly increased organic traffic and visibility.
  • Managed and optimized paid advertising campaigns across Google Ads, Facebook, TikTok, and LinkedIn.
  • Created SEO-driven content briefs to enhance web performance and SERP rankings.
  • Built and executed full-funnel marketing campaigns tailored to user journey stages.
  • Utilized HubSpot for CRM segmentation, email automation, and campaign tracking.
  • Monitored KPIs to optimize strategy and support marketing decision-making.
  • Delivered comprehensive market research reports that guided executive decision-making processes.

Event & Marketing Coordinator

VA Group Marketing Agency
01.2023 - Current
  • Led the organization of high-impact events featuring renowned public figures (e.g., Jorge Campos).
  • Designed and implemented targeted social media campaigns to boost event visibility.
  • Managed end-to-end event logistics including vendor coordination, branding, and partnerships.
  • Enhanced brand presence through compelling digital content and cross-channel promotion.
  • Coordinated logistics for large-scale events, ensuring seamless experiences for attendees and presenters alike.
  • Conducted post-event analysis to identify areas of improvement for future initiatives.
  • Developed creative collateral materials for each event, ensuring consistent branding across all channels.

Project Manager

Guateque
05.2022 - 12.2022
  • Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
  • Planned, designed, and scheduled phases for large projects.
  • Identified plans and resources required to meet project goals and objectives.
  • Monitored project performance to identify areas of improvement and make adjustments.
  • Directed strategic projects involving cross-functional collaboration and creative execution.
  • Built and maintained partnerships with national and international brands.
  • Oversaw budgeting, team scheduling, and operational planning to ensure project success.

Community Manager

The M-eat Club
08.2020 - 12.2020
  • Managed social media channels effectively for improved brand visibility and increased audience interaction.
  • Planned and executed promotional activities to drive community engagement and increase occupancy numbers.
  • Developed and managed content calendars across multiple social media platforms.
  • Increased audience engagement through innovative campaigns and online community interaction.
  • Supported brand growth through storytelling and influencer collaboration.

Education

Bachelor’s Degree in Strategic Marketing - Marketing

Universidad Anáhuac México Norte
Mexico City, Mexico
05.2001 -

Skills

Sales strategies

Timeline

Marketing Specialist

Afterschool HQ
09.2023 - Current

Event & Marketing Coordinator

VA Group Marketing Agency
01.2023 - Current

Project Manager

Guateque
05.2022 - 12.2022

Community Manager

The M-eat Club
08.2020 - 12.2020

Bachelor’s Degree in Strategic Marketing - Marketing

Universidad Anáhuac México Norte
05.2001 -

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