Baruc Lozano
Marketing
Queretaro, Chiapas
Summary
Dynamic and results-driven Strategic Marketing professional with a proven track record in SEO strategy, performance marketing, and multi-channel campaign execution. Experienced in managing data-driven initiatives to increase brand visibility, optimize engagement, and support strategic decision-making across both B2B and B2C environments. Adept at leveraging CRM systems, analyzing performance metrics, and coordinating both digital and live experiences. A strong communicator and creative thinker, committed to delivering measurable results and innovative marketing solutions that elevate brand presence and community impact.
Overview
5
5
years of professional experience
Work History
Marketing Specialist
Afterschool HQ
09.2023 - Current
- Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
- Developed and led SEO strategies that significantly increased organic traffic and visibility.
- Managed and optimized paid advertising campaigns across Google Ads, Facebook, TikTok, and LinkedIn.
- Created SEO-driven content briefs to enhance web performance and SERP rankings.
- Built and executed full-funnel marketing campaigns tailored to user journey stages.
- Utilized HubSpot for CRM segmentation, email automation, and campaign tracking.
- Monitored KPIs to optimize strategy and support marketing decision-making.
- Delivered comprehensive market research reports that guided executive decision-making processes.
Event & Marketing Coordinator
VA Group Marketing Agency
01.2023 - Current
- Led the organization of high-impact events featuring renowned public figures (e.g., Jorge Campos).
- Designed and implemented targeted social media campaigns to boost event visibility.
- Managed end-to-end event logistics including vendor coordination, branding, and partnerships.
- Enhanced brand presence through compelling digital content and cross-channel promotion.
- Coordinated logistics for large-scale events, ensuring seamless experiences for attendees and presenters alike.
- Conducted post-event analysis to identify areas of improvement for future initiatives.
- Developed creative collateral materials for each event, ensuring consistent branding across all channels.
Project Manager
Guateque
05.2022 - 12.2022
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Planned, designed, and scheduled phases for large projects.
- Identified plans and resources required to meet project goals and objectives.
- Monitored project performance to identify areas of improvement and make adjustments.
- Directed strategic projects involving cross-functional collaboration and creative execution.
- Built and maintained partnerships with national and international brands.
- Oversaw budgeting, team scheduling, and operational planning to ensure project success.
Community Manager
The M-eat Club
08.2020 - 12.2020
- Managed social media channels effectively for improved brand visibility and increased audience interaction.
- Planned and executed promotional activities to drive community engagement and increase occupancy numbers.
- Developed and managed content calendars across multiple social media platforms.
- Increased audience engagement through innovative campaigns and online community interaction.
- Supported brand growth through storytelling and influencer collaboration.
Education
Bachelor’s Degree in Strategic Marketing - Marketing
Universidad Anáhuac México Norte
Mexico City, Mexico 05.2001 -
Skills
Sales strategies
Social media management
Digital Marketing Strategy & Execution
SEO & SEM (Google Ads Certified)
Paid Media Campaigns (Google Ads, Meta, LinkedIn, TikTok)
Content Strategy & SEO Brief Creation
Full-Funnel Marketing Campaigns
Multi-Channel Campaign Management
Performance Marketing & KPI Optimization
Email Marketing & Automation (HubSpot)
Social Media Management & Influencer Collaboration
Event Planning, Branding & Coordination
HubSpot CRM & Marketing Automation
Data Analysis & Reporting
Market Research (SPSS)
Adobe Creative Suite (Photoshop, Illustrator)
Microsoft Office, Canva
Timeline
Marketing Specialist
Afterschool HQ
09.2023 - Current
Event & Marketing Coordinator
VA Group Marketing Agency
01.2023 - Current
Project Manager
Guateque
05.2022 - 12.2022
Community Manager
The M-eat Club
08.2020 - 12.2020
Bachelor’s Degree in Strategic Marketing - Marketing
Universidad Anáhuac México Norte
05.2001 -