BEATRIZ RANGEL
Communications Specialist
Zapopan,JAL
Summary
Successful Copywriter with 10 years of converting casual browsers into loyal customers. Proponent of SEO keyword integration to optimize online click rates. Dedicated to broadening companies' customer bases by enhancing public appeal through clever advertising copy.
Overview
13
13
years of professional experience
8
8
years of post-secondary education
2
2
Languages
Work History
Lead Copywriter
IntoConcrete
Chicago, Illinois
05.2022 - Current
Marketing & Communications Manager
Honeyoak Preschool
Guadalajara, Jalisco
01.2011 - 11.2020
- Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Conducted research to analyze customers' behavior, preferences and purchasing habits.
Consumer Credit Counseling Representative
CIBC
Vancouver, British Columbia
08.2007 - 10.2010
- Responded to client concerns and questions about credit scores and methods to improve numbers.
- Negotiated with creditors on behalf of clients to arrange for payment adjustments, interest rate reductions or payment plans.
- Received and submitted customer payments to further reduce open account balances.
- Evaluated credit reports to uncover problems and develop strategies for consolidating and reducing client debt.
Education
M.D. - Neurpsychology
Universidad Mondragon Mexico
Queretaro 05.2021 - Current
BBA - Finance
Tecnologico De Monterrey
Guadalajara 08.2002 - 12.2006
Bachelor of Arts - Educaction
CENEVAL
Ciudad De Mexico 08.2017 - 09.2019
Skills
Brand messaging
Marketing and advertising strategies
Unique content creation
Editing and review
Team contribution
Timeline
Lead Copywriter
IntoConcrete
05.2022 - Current
M.D. - Neurpsychology
Universidad Mondragon Mexico
05.2021 - Current
Bachelor of Arts - Educaction
CENEVAL
08.2017 - 09.2019
Marketing & Communications Manager
Honeyoak Preschool
01.2011 - 11.2020
Consumer Credit Counseling Representative
CIBC
08.2007 - 10.2010
BBA - Finance
Tecnologico De Monterrey
08.2002 - 12.2006