Beatriz Sáenz Becerril
Visual Merchandising Specialist
Summary
Detail oriented Visual Merchandising professional, driven by strategic, analytical thinking, specialized in marketing, branding and store planning leading to successful store launches and campaigns, enhancing customer experience and team collaboration, contributing to nationwide consistency and sales growth.
Overview
24
24
years of professional experience
3
3
Languages
Work History
Visual Merchandising Manager
Shasa
08.2018 - 12.2020
- Managed merchandising standards and maintained consistency across 102 stores nationwide.
- Communicated visual merchandising guidelines, standards and fashion trends via in-store training and regular meetings with sale ´s staff and VM s team.
- Maximized floor plan by creating and switching layouts for merchandise placement data driven optimized the shopping experience in every season.
- Conducted weekly guidelines of merchandise layout, making data-driven adjustments to optimize traffic flow and product placement.
- Increased sales revenue by strategically placing high-demand products in visually focal points, supported by effective signage produced in-house.
- Personal and team KPI ´s driven and aligned with business objectives contributing in company growth.
- Oversaw visual merchandising and set up new store openings
VM & Marketing Manager
Bezke Brands
05.2013 - 08.2014
- Organized successful trade show exhibits, showcasing shoe brands products to potential customers.
- Launched and boosted brand awareness while managing internal and external marketing campaigns for the introduction of G-STAR RAW, into the Mexican market at Palacio de Hierro with 5 shop in shop spaces.
- Launched Raw night event for opening.
- Led a team of marketing professionals to deliver high-quality campaigns on time and within budget, including PR agencies pitching.
- Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
- Reported directly to main office in Amsterdam
VM Project Manager
Liverpool Mexico
03.1997 - 05.2013
- Active member in company growth, 68 openings and refurbishments, leading 12 of them including interlomas flag ship.
- Managed merchandising standards and guidelines for women and men generic and branded areas.
- Developed strong relationships with buyers and vendors, maximizing floor plans and layouts for new stores, securing exclusive merchandise placement to optimize shopping experience.
- Improved store capacity and aesthetic by selecting appropriate fixtures, mannequins, displays and lighting, creating a more inviting atmosphere for customers.
- Organized special events and in-store demonstrations that showcased new products and brands, boosting awareness and and shopping experience, as well as sales performance.
- Collaborated with cross-functional teams to execute in store promotions and marketing campaigns, driving customer engagement.
Education
Bachelor of Arts - Fashion Design
Universidad Jannette Klein
Mexico City, Mexico08.1995
Skills
Strategic, analytical thinking
Timeline
Visual Merchandising Manager
Shasa
08.2018 - 12.2020
VM & Marketing Manager
Bezke Brands
05.2013 - 08.2014
VM Project Manager
Liverpool Mexico
03.1997 - 05.2013
Bachelor of Arts - Fashion Design
Universidad Jannette Klein
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