BEATRIZ SIERRA
Zacatecas
Summary
Dynamic sales leader with extensive experience in ceramic product, driving market expansion and achieving sales goals. Proven ability to lead teams and implement strategic initiatives, enhancing client relationships and inventory management. Recognized for proactive problem-solving and a strong commitment to professional integrity in competitive environments.
Overview
14
14
years of professional experience
Work History
Senior Sales
Rodríguez Tile Group
Mcallen
03.2024 - 07.2024
- Company Overview: Company dedicated to the distribution of ceramic and porcelain tiles.
- Responsible for sales throughout the West Texas Valley, meeting established goals, expanding markets, and assessing the competition while coordinating salespeople in my area to expand the region and increase sales.
Sales Project Manager
Rodríguez Floor and Tile
McAllen
12.2022 - 03.2024
- Company Overview: Company dedicated to the distribution of ceramic and porcelain tiles. (McAllen, Tx)
- Plan, execute, and oversee sales projects in the Texas Valley, expanding the company's client base and opening distribution channels in cities such as Laredo, San Antonio, and Austin. Responsible for maintaining adequate inventory to supply these projects. Monitor market trends and select products.
Manager
Rodríguez Floor and Tile
McAllen
07.2021 - 12.2022
- Company Overview: Company dedicated to the distribution of ceramic and porcelain tiles. (McAllen, Tx)
- Oversee the sales and warehouse areas, plan and execute material purchases, manage the organization, and make decisions.
- Set sales goals to increase volume and monitor the market.
Manager
Rodríguez Floor Coverings
Pharr
03.2021 - 07.2021
- Company Overview: (Pharr, Tx)
- Oversee the sales and warehouse areas, plan and execute material purchases, manage the organization, and make decisions.
- Set sales goals to increase volume and monitor the market.
Director
National Chamber of Commerce, Services and Tourism of Zacatecas
Zacatecas
10.2020 - 03.2021
- Responsible for directing, guiding, and supporting businesses affiliated with the state chamber through strategies and planning for their broad development, increasing the state's commercial and tourism activity in order to meet goals for increasing the number of members.
Sales Representative
Rodriguez Home Center
Brownsville
11.2019 - 11.2020
- Company Overview: Company dedicated to the distribution of ceramic and porcelain tiles.
- Identify potential clients for the promotion and sale of construction materials, as well as provide personalized attention to contractors and walk-ins.
Inventory Control Specialist
Entrada Group de México S.A. de C.V.
Fresnillo
03.2018 - 06.2019
- Administration, control, and maintenance of Annexes 24 and 31 of the 14 Shelter companies, as well as administration and improvement of control projects.
- Development of processes derived from updated legislation.
- IMMEX software development.
Professor
Instituto Tecnológico De Estudios Superiores de Monterrey
Zacatecas
01.2018 - 04.2018
- I served as a high school teacher, teaching Tutoring and Comprehensive Well-being II, and also led tutoring activities for all second-semester groups, serving as the liaison between students and parents at the institution. One of my main responsibilities was to provide timely information related to academic performance to parents, students, and academic coordinators, as well as to monitor said information.
Zone Manager
Cesantoni
Calera
02.2017 - 09.2017
- Company Overview: manufacturing of ceramic and porcelain floors.
- Responsible for all of the company's sales abroad, providing in-person support to distributors in various countries to support their supply chain and brand growth (UEA, Costa Rica, Guatemala, El Salvador, and Panama).
- Review of brand positioning and display, as well as identifying weaknesses and areas of opportunity in the face of competition in the various locations where the distributors are located.
- Search for and open new distributorships.
- Presented at national and international trade shows to promote and expand the brand.
Head of foreign trade office
Cesantoni
Calera
09.2015 - 01.2017
- Opening of the foreign trade office responsible for implementing and executing the IMMEX program, as well as VAT and IEPS certification.
- Leading the Plant III import project, which involved planning and coordinating suppliers, forwarders, customs brokers, and land transportation, as well as budget control, management, and administration.
- Inventory control of Plant III machinery and equipment, as well as warranty follow-up.
- Liaising with and resolving requests from the SAT.
Export Supervisor
Cesantoni
Calera
02.2015 - 09.2015
- Responsible for supply chain control, including purchase orders, foreign trade procedures, invoicing, customs relations, product transport logistics, and customer service.
Export Assistant (professional practices)
Cesantoni
Calera
08.2014 - 11.2014
- Responsible for reviewing foreign trade files, reviewing export customs declarations, and preparing and organizing the annual sales closing project for foreign countries.
English Teacher
Colegio Everest
Guadalupe
03.2010 - 08.2010
- English classes in lower primary school teaching four subjects: spelling, grammar, reading, and science.
Education
Master of Business Administration - Business Administration And Management
UNID
Zacatecas 01.2018 - 08/2019
Bachelor of International Business - Negocios Internacionales
Instituto Tecnológico y de Estudios Superiores de Monterrey
Zacatecas 08.2009 - 12/2014
Certificate - Logistics And Supply Chain Management
Instituto Tecnológico y de Estudios Superiores de Monterrey
Zacatecas 08.2013 - 12/2014
Certificate of Technical Studies - English
Washington Institute
08.2008 - 12/2010
Skills
- Teamwork
- Responsible
- Professional
- Leadership
- Honest
- Proactive
- Goal-oriented
References
- available upon request
Availability
- availability to travel
Languages
- Spanish
- English
Personal Information
Date of Birth: 04/29/91
Timeline
Senior Sales
Rodríguez Tile Group
03.2024 - 07.2024
Sales Project Manager
Rodríguez Floor and Tile
12.2022 - 03.2024
Manager
Rodríguez Floor and Tile
07.2021 - 12.2022
Manager
Rodríguez Floor Coverings
03.2021 - 07.2021
Director
National Chamber of Commerce, Services and Tourism of Zacatecas
10.2020 - 03.2021
Sales Representative
Rodriguez Home Center
11.2019 - 11.2020
Inventory Control Specialist
Entrada Group de México S.A. de C.V.
03.2018 - 06.2019
Master of Business Administration - Business Administration And Management
UNID
01.2018 - 08/2019
Professor
Instituto Tecnológico De Estudios Superiores de Monterrey
01.2018 - 04.2018
Zone Manager
Cesantoni
02.2017 - 09.2017
Head of foreign trade office
Cesantoni
09.2015 - 01.2017
Export Supervisor
Cesantoni
02.2015 - 09.2015
Export Assistant (professional practices)
Cesantoni
08.2014 - 11.2014
Certificate - Logistics And Supply Chain Management
Instituto Tecnológico y de Estudios Superiores de Monterrey
08.2013 - 12/2014
English Teacher
Colegio Everest
03.2010 - 08.2010
Bachelor of International Business - Negocios Internacionales
Instituto Tecnológico y de Estudios Superiores de Monterrey
08.2009 - 12/2014
Certificate of Technical Studies - English
Washington Institute
08.2008 - 12/2010