Beatriz Ariadne Ortiz Hernandez

• As UI/UX Designer I had the opportunity to work in Bank transactions (Flow systems) for Ingenico Co. and its clients.
• PO Junior (Product Owner) working in flow for Visual Impaired people, doing User research and coordinating remote surveys for final users as interactions with gestures and voice orders
• In charge of visually part creating the product interface so that it is consistent with the user experience and the brand image
• Collaborated with developers to implement responsive design, improving accessibility on various devices.
• Collaborated with teammates to deliver valuable features meeting business and customer needs.
• Recommended design changes and iterative updates to IT manager.
• Identified pain points in existing user experiences through heuristic evaluations, leading to actionable recommendations for improvements.
• Developed wireframes and prototypes to effectively communicate design ideas to stakeholders and team members, for validation purposes before implementation phases began.
• Designed user flows, ensuring seamless transitions between different stages of the user journey.
• Product Owner Jr with SAFe Certification Agile framework with a SCRUM team - Interaction design (how the system responds) - Interaction guides (system states) - Design of visual elements (buttons, forms, components, icons, images, ) - Style guides (color palettes, fonts) - UX Roadmap - Conducting the research / collect data - User centered design - Working by goals - Elaboration using patterns - Material Design
• Produced multiple user flow diagrams and prototypes to better understand user needs
• Presented research findings and proposed solutions during stakeholder meetings, securing buy-in from decision-makers regarding UX initiatives.

• Leveraged WordPress to design and update websites, landing pages and other digital assets to support communication and marketing strategies
• Converted abstract ideas and requirements into user personas and storyboards.
• Balanced aesthetics with functionality in designs, resulting in visually appealing products that effectively met user needs.
• Used wireframes, mock-ups and prototypes to establish user interface design and architecture.
• Created maps, models, and templates for diverse projects.
• Contributed to the establishment of a consistent brand identity across all digital platforms through cohesive design themes.

• Presented creative solutions to client challenges, resulting in high levels of client satisfaction and repeat business opportunities.
• Established user-friendly design system to increase user experience and satisfaction.
• Developed new product design system to improve efficiency and productivity.
• Assisted in development of new materials for design projects.
• Optimized website layouts for better usability and mobile responsiveness, increasing traffic and user satisfaction.
• Conducted user research to identify customer needs and preferences for customer-centric designs.
• Produced high-quality mockups for client approval during the iterative design process, saving time on revisions later down the line.
• Identified design requirements for each project..
• Produced multiple user flow diagrams and prototypes to better understand user needs.
• Curated visual assets library, streamlining the sourcing process for internal teams while maintaining brand consistency throughout various projects.
• Maintained and updated website with database of properties for Inssoft company.

• Managed multiple projects simultaneously, ensuring timely completion of deliverables while maintaining high-quality standards.
• Continuously researched industry trends to stay current on emerging technologies and best practices in graphic design.
• Worked with clients to gather and define requirements, establish scopes, and manage project milestones.
• Applied animation techniques to create dynamic visual elements.
• Utilized Adobe Creative Suite and Microsoft Office Suite to develop creative designs.
• Redesigned company website, increasing average time spent on the site by visitors and driving up conversion rates.
• Collaborated with content and marketing teams to confirm design compliance with brand guidelines.
• Developed infographics to better communicate complex data.
• Developed creative design for print materials, banners and signs.
• Developed original designs for print media, magazines and newspapers.
• Cultivated mobile-friendly designs for variety of platforms.

• Provided front-end website development using WordPress, Hubspot, and other editing software.
• Fostered strong relationships with clients through clear communication, setting expectations early on in the project timeline and providing regular updates throughout the process.
• Created wireframes, screen-flow diagrams and UI spec documentation.
• Completed full redesigns of existing websites to improve navigation, enhance visuals and strengthen search engine rankings.

• Resolved problems, improved operations and provided exceptional service.
• Applied effective time management techniques to meet tight deadlines.
• Organized and detail-oriented with a strong work ethic.
• Worked effectively in fast-paced environments.
• Skilled at working independently and collaboratively in a team environment.
• Demonstrated creativity and resourcefulness through the development of innovative solutions.
• Curated visual assets library, streamlining the sourcing process for internal teams while maintaining brand consistency throughout various projects.
• Produced multiple user flow diagrams and prototypes to better understand user needs.

Design and proposals for Interfaces, creation of Wireframes. Collaboration as a team for projects with Magento. Image Optimization for response
of e-commerce sites.

• Provided front-end website development using WordPress, Hubspot, and other editing software.