Belinda Dodaro
Toronto
Summary
Strategic, data-driven marketing leader with 12+ years of experience architecting high-impact demand generation, full-funnel campaigns, and go-to-market strategies for B2B technology organizations. Proven success building and scaling marketing operations and ABM programs that deliver measurable pipeline growth, drive revenue, and optimize ROI. Adept at leveraging marketing automation, CRM, AI-driven insights, and multi-channel engagement to align cross-functional teams and exceed aggressive revenue targets.
Overview
12
12
years of professional experience
Work History
Senior Marketing Manager, Demand Generation
AllCloud
02.2021 - Current
- Responsible for developing and overseeing the implementation of integrated, multi-channel demand generation and ABM campaigns for AWS, Salesforce, and Data Analytics practices driving a 40% year-over-year increase in marketing-sourced pipeline ($23M in 2023) through targeted digital, email, social, and events.
- Integrate AI-enhanced segmentation and personalization via Pardot, Salesforce and Salesloft boosting lead-to-opportunity conversion by 25% and reducing CPL by 30%.
- Established comprehensive attribution and performance dashboards across Salesforce, Pardot, Salesloft and Zoominfo platforms to inform real-time budget allocation, resulting in a 20% uplift in marketing ROI.
- Grew and led a high-performing team of 3 (SDRs, Marketing Specialists), implementing quarterly OKRs and sales training workshops that improved lead conversion by 60%.
- Manage over $1.2M in annual marketing budget, optimizing spend across digital advertising (LinkedIn Ads, Google Ads) and partner co-marketing to maximize pipeline contribution.
Marketing Manager, Events & ABM
Tulip
10.2019 - 02.2021
- Spearheaded all B2B digital marketing programs—including web, email, webinars, events (including NRF 2020), and paid channels—driving a 35% lift in MQLs and a 22% increase in website conversion rates.
- Implemented marketing automation workflows in HubSpot and Marketo delivering personalized nurture streams that improved lead engagement by 45% and accelerated Sales-Accepted Lead velocity by 18%.
- Optimized SEO and SEM campaigns (Google AdWords, LinkedIn Ads) to lower CPC by 28% and increase qualified traffic by 50%.
- Led cross-functional launch of 10+ major events and webinars, achieving a 300% increase in attendee-to-opportunity conversion.
Digital Marketing Manager
Think Research Corporation
12.2017 - 06.2019
- Directed a multi-year website rebuild, integrating Pardot, WordPress, and Salesforce that doubled lead generation rates and supported an 80% growth in pipeline within six months.
- Developed and executed nurture programs that increased MQL-to-SQL conversion by 30%, leveraging email, social, and content syndication.
- Devised SEO strategy that elevated organic search visits by 60% and reduced bounce rate by 20% through on-page optimization and targeted content marketing.
- Piloted programmatic advertising and retargeting campaigns, capturing a 15% increase in net-new leads and reinforcing brand awareness.
Marketing & Business Development Associate
MediaCom
02.2016 - 06.2017
- Orchestrated account-based campaigns that delivered $70M in additional annual billings; managed CRM (Salesforce) and social media strategy across Canada.
- Launched press, sponsorships, and digital initiatives, increasing brand mentions by 40% and strengthening agency positioning in competitive RFPs.
- Managed end-to-end RFP processes and developed persuasive pitch decks in collaboration with senior internal and external stakeholders—winning new business across major brands in Consumer Goods, Retail, Manufacturing, Government, and Software industries.
Marketing & Communications Associate
Mister Transmission
03.2014 - 02.2016
- Led national B2B and B2C media buying (radio, TV, digital), achieving consistent 10%+ MoM sales growth and $2M+ budget.
- Managed SEO, corporate website revamp, and partnership fundraising that secured $80K donation to Canadian Breast Cancer Foundation.
- Point person for franchisees, external agencies, and responsible leading all internal and external communications.
National Sales & Marketing Coordinator
Atlific Hotels
06.2013 - 01.2024
- Main point of contact for the Toronto office, supporting day-to-day operations and communications.
- Coordinated and executed major events including Atlific's Annual National Conference, sales blitzes, hotel grand openings, and trade shows.
- Facilitated company-wide meetings and managed administrative tasks such as file organization and website updates.
- Supported advertising and production requests, including content editing, media relations, and coordination with external partners.
Education
Post-Graduate Certificate - Corporate Communications & Public Relations
Centennial College
Toronto, ON01.2013
Bachelor of Arts - Fine Arts & Cultural Studies
York University
Toronto, ON01.2012
Skills
- Demand Generation & Lead Nurturing
- Account-Based Marketing (ABM)
- Go-to-Market Strategy
- Multi-Channel Campaign Management
- Marketing Automation (Marketo, Pardot, HubSpot)
- CRM (Salesforce)
- AI & Gen-AI Applications (ChatGBT, Gemini)
- SEO/SEM & Paid Digital Advertising
- Content Marketing & Thought Leadership
- Analytics & Attribution Modeling
- Team Leadership & Mentorship
- Budgeting & ROI Optimization
- Salesforce
- Marketo
- Pardot Certified
- HubSpot
- Tableau
- AWS Certified
- Google Analytics
- WordPress
- Salesloft
- ZoomInfo
- Google Ads
- LinkedIn Ads
Websites
Timeline
Senior Marketing Manager, Demand Generation
AllCloud
02.2021 - Current
Marketing Manager, Events & ABM
Tulip
10.2019 - 02.2021
Digital Marketing Manager
Think Research Corporation
12.2017 - 06.2019
Marketing & Business Development Associate
MediaCom
02.2016 - 06.2017
Marketing & Communications Associate
Mister Transmission
03.2014 - 02.2016
National Sales & Marketing Coordinator
Atlific Hotels
06.2013 - 01.2024
Bachelor of Arts - Fine Arts & Cultural Studies
York University
Post-Graduate Certificate - Corporate Communications & Public Relations
Centennial College
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