Benjamin Morales Elizalde

• Developing and managing strategic partnerships by identifying and evaluating opportunities with brands, platforms, federations, athletes, media outlets, events and production companies.

• Negotiating collaboration proposals and strategic agreements, ensuring favorable and viable conditions for the broadcaster in productions, sponsorships, co-hosted events and exclusive content.

• Maintaining and strengthening relationships with existing partners by measuring impact and proposing continuous improvements.

• Overseeing and managing the end-to-end execution of key projects derived from partnerships or internal and external strategies in productions, events, and activations, ensuring proper execution and broadcast at locations, including scouting, permits, vendors and staff and talent logistics.

• Evaluating the performance of established partnerships, working cross-functionally with content, production, marketing, sales, legal, and executive management teams.

10 years of experience working externally at the Confederation of North, Central America and Caribbean Association Football (Concacaf) at an organisational and operational level, involvement at the most important competitions in the region, such as Concacaf Champions League, Concacaf League, Concacaf Central American Cup, and Concacaf Champions Cup from 2015 to 2024.

Main responsibilities include:

• Responsible for planning, engaging and operating all the media activities before, during and after appointed matches
• Executing accreditation processes, mixed zone, press conferences, interviews, the location of cameras and reporters in the stadium and creating operational reports in different countries of the region where the matches are held.

Main responsibilities include:

• Managing several internal and external communication projects, managing the institution's websites (Mexican FA (English and Spanish), Mexican National Teams (English and Spanish), Referees, Disciplinary Matters, and Amateur Programme) and developing website and social media content.

• Managing national and international football events as a part of the Local Organizing Committee of several tournaments, such as the Revelations Cup, Mexican Nations Cup and Mexican Four Nations Cup, as well as several Mexican FA Programme tournaments and matches of all categories of male and female Mexican National Teams.

• Creating and managing strategies to cultivate long-term relationships with the media and reporters, serving as the intermediary between them and the company.

• Conducting scouting with committees, suppliers and stakeholders to organize large-scale and institutional events.

• Coordinating and operating press conferences, interviews, mixed zones, forums, and media activities at institutional, organisational, corporate and sports events.

• Working closely with the sales team, sports department, and clients to develop and implement communication campaigns and manage event operations.

• Managing accreditation processes, including strategies, launch, point of contact, development and operations of all stages of the events.

• Creating content and running media operations for the Mexican National Team as both a media officer and event planner for appointed categories.