Berenice Briseño Ojeda
CDMX
Summary
Accomplished leader at Citibanamex with a track record of fostering strategic partnerships and driving business growth. Excelled in portfolio management and cross-functional collaboration, achieving a 15K monthly increase in digital clients and securing over 1M beneficiaries for government programs. Skilled in negotiation and strategic planning, consistently delivering results beyond expectations.
Overview
16
16
years of professional experience
Work History
VP Gerente De Productos
Citibanamex
08.2021 - Current
- Revised corporate policies and procedures to ensure compliance with evolving industry regulations, mitigating potential risks.
- Communicated business performance, forecasts and strategies to senior management.
- Coordinate monthly reporting of the Mortgage portfolio, which influences decision making.
- Attend the different internal and external Audits, and resolution of CAPs and Issues associated with the reviews.
- Responsible for generating new processes for compliance with different regulations together with the Risk team.
- Coordinate the preparation of specific databases for the different commercial campaigns of Product Management.
- Devised and presented business analysis and forecasts to board of directors.
Digital Strategist
Citibanamex
03.2020 - 08.2021
- Generate and coordinate digital adoption strategies for the Transfer product (digital account) with the purpose of increasing the volume of active digital clients within the App
- Carry out communication, promotion and retention strategies in conjunction with Mkt to promote the uses and benefits of the App Transfer, as well as its growth within the market.
- Achievement: Sustained growth of digital clients of 15K per month and we currently have 1.1M Active Digital Clients
Strategic Alliances Manager
Citibanamex
10.2015 - 02.2020
- Relationship development with public organizations and/or government agencies to manage social programs through the Transfer Account. Managing to have more than 1M beneficiaries of active government programs in the portfolio.
- Implement Fonacot Credits business, coordinating all internal areas, managing to place 240 thousand accounts, resulting in income for the business of $12 million in 3 years.
- Responsible for managing the relationship with our most important partner: Oxxo, achieving an increase in income by 10% through the implementation of commercial strategies.
Commercial Adoption Manager
Citibanamex
01.2014 - 10.2015
- Responsible for coordinate the relationship between marketing and commercial partners such as Amazon, Oxxo, Best Buy, among others, complying with Legal and Compliance guidelines. Achieving exclusive promotions for Transfer account products (Saldazo Card and Transfer App)
- Generate commercial strategies with partners in order to increase account acceptance and create an ecosystem for the account.
- Achievement: In 2015 coordinate a unified campaign with our main partners: Telcel and Oxxo for the launch of the Transfer App.
Business Development Manager
Citibanamex
08.2013 - 01.2014
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Manage projects for the implementation of correspondents, promoting and implementing the non-traditional operations of a correspondent, with the objective of accepting the Transfer Account.
- Led cross-functional teams to successfully execute complex projects, ensuring timely delivery and client satisfaction.
- Achievement: Casa ley was implemented as a banking correspondent, providing the Pacific region with one more place to carry out banking procedures for both traditional Citibanamex and Transfer accounts.
Sr Risk Analyst
Citibanamex
08.2008 - 08.2013
- Enhanced risk management processes by conducting thorough analyses and providing actionable recommendations.
- Improved decision-making by providing senior management with timely and accurate risk reporting.
- Develop and prepare credit origination policies for the Payroll product.
- Monitoring the implementation of new policies within the bank's systems, as well as with the Cross-Selling teams.
- Design of strategies for the generation of new by-products for the Payroll portfolio.
- Worked within SAS to compile and review information with pivot tables and charts.
- Achievement: In 2013, we consolidated Payroll Credit as number 1 within the banking industry.
Education
Diploma - Leadership
Tec Milenio
Ciudad De Mexico11.2020
Diploma - Marketing
Tec De Monterrey
Ciudad De Mexico09.2013
Master of Science - Risk Administration
Universidad Panamericana
Ciudad De Mexico07.2008
Bachelor of Economics - Economics
Universidad Panamericana
Ciudad De Mexico07.2002
Skills
- Strategic Planning
- Business Development
- Report Preparation
- Cross-Functional Collaboration
- Analytical and Critical Thinker
- Management Team Leadership
- Negotiation
- Relationship and Team Building
- Portfolio Management
- Client Engagement
- Results Orientation
- New Business Development
Languages
English
Advanced (C1)
French
Beginner (A1)
Spanish
Timeline
VP Gerente De Productos
Citibanamex
08.2021 - Current
Digital Strategist
Citibanamex
03.2020 - 08.2021
Strategic Alliances Manager
Citibanamex
10.2015 - 02.2020
Commercial Adoption Manager
Citibanamex
01.2014 - 10.2015
Business Development Manager
Citibanamex
08.2013 - 01.2014
Sr Risk Analyst
Citibanamex
08.2008 - 08.2013
Diploma - Leadership
Tec Milenio
Diploma - Marketing
Tec De Monterrey
Master of Science - Risk Administration
Universidad Panamericana
Bachelor of Economics - Economics
Universidad Panamericana
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