Berenice Pérez Rubí

Dynamic Communications and Sales Manager with over 20 years of experience driving high-impact projects in strategic communication, marketing, and sales across LATAM and global markets. Expertise in brand positioning, B2B/B2C sales, and effective team leadership consistently results in measurable success. Skilled at transforming innovative concepts into profitable strategies while managing AAA brands and negotiating with top-level decision-makers. A strong passion for fostering innovation, enhancing customer experience, and facilitating sustainable business growth underpins every professional endeavor.

• Expert in training sales teams and coordinating work groups.
• 80% increase in weekly venue attendance and enhanced client retention and loyalty across Grupo Polanquito’s nightlife brands
  • Doubled national retail and wholesale sales within 12 months (Hielo Iglú)
  • Led IT sales strategy for major telecom companies (Megacable, Telefónica), managing portfolios in Cloud, IoT, and Cybersecurity for AAA clients
  • Directed TIME Magazine’s expansion in Latin America, engaging directly with governors, presidential cabinet members, and Mexico’s top business leaders for editorial content
  • Designed and executed advertising campaigns for global brands including Chrysler, Mattel, Nestlé, Colgate Palmolive, JB Whisky, Hershey’s, Camel, and Marlboro
  • Organised high-level tourism events in collaboration with Mexico’s Ministry of Tourism, boosting agency visibility at the Tianguis Turístico and the International Tourism Fair of the Americas
  • Conflict resolution: Responsible for managing client accounts, providing accurate information to resolve product/service complaints and ensure customer satisfaction
  • Product promotion: Upsold products and encouraged customers to upgrade their current plans
  • Supervised teams ranging from 10 to 100 staff members

• Grupo Polanquito, Director of Operations & Experiences, 2024-01-01, Present
• MSC Empresalia, Customer Service Specialist, 2024-01-01, 2024-12-31
• Metrocarrier (Megacable), IT Sales Manager, 2020-01-01, 2022-12-31
• Telefónica Movistar, IT Project Manager, 2017-01-01, 2020-12-31
• Hielo Iglú, Sales Manager, 2016-01-01, 2017-12-31
• TIME Magazine (London), LATAM Project Director, 2013-01-01, 2016-12-31
• Viajes Bojórquez, Director of Media & PR, 2010-01-01, 2013-12-31
• G-IDEAS Agency, BTL Account Manager, 2008-01-01, 2013-12-31

• Live music and performance arts,Travelling and cultural exploration, social events, Gastronomy and sensory experiences