Blanca Liliana Dorantes Flores
Zapopan, Jalisco
Summary
Seasoned marketing professional with 24 years of experience as commercial media account executive and 20 years as commercial representative of publishing products for the Reforma Media Conglomerate, one of the largest media outlets of Mexico. Created and developed marketing strategies and ad campaigns for diverse customers with successful results and returns.
Co-founder of Go-Minus, an environment-conscious company that manufactures and commercializes responsible, eco-friendly personal and home-cleaning products. The company was created as an active solution for sustainability and climate change.
Overview
21
21
years of professional experience
Work History
Go Minus Entrepreneurship
Co-Founder
03.2020 - Current
Product development with clean-beauty ingredients and low-environmental impact packaging materials Branding development: product branding, design, image and packaging guidelines Strategic planning for promotion and sales Online store development and digital content creation.
Account Executive
Grupo Reforma
09.2002 - Current
Sales team supervision and commercial strategy development for publishing print and digital products Local and national media buy negotiations. Customer management and campaign development to promote client’s brands. Relationship management with in-house clients’ editing, photograph and design departments. Tequila Sauza, Brown Forman Tequila, Ferrero are some examples of the client portfolio. Consistently reached and exceeded sales expectations for over $2.3 MM USD in a period of 5 years. Successfully marketed the media space of over 50 special-edition print and digital newspaper supplements.
Education
DIGITAL MARKETING DIPLOMA 150-HOURS -
ITESM
ZAPOPAN12.2017
BACHELOR DEGREE IN BUSINESS ADMINISTRATION - WITH MAJOR IN MARKETING
ITESO
Zapopan06.1995
Skills
*Strategic Planning
*Team Building and Management
*Public and Customer Relations Management *Negotiation
*New Product Development
*New Market Development
*Problem Solving
*Social Media Content Creation
*Digital Marketing
Websites
Languages
Spanish
Bilingual or Proficient (C2)
english
Bilingual or Proficient (C2)
italian
Upper intermediate (B2)
Timeline
Go Minus Entrepreneurship
Co-Founder
03.2020 - Current
Account Executive
Grupo Reforma
09.2002 - Current
DIGITAL MARKETING DIPLOMA 150-HOURS -
ITESM
BACHELOR DEGREE IN BUSINESS ADMINISTRATION - WITH MAJOR IN MARKETING
ITESO
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