Boris Velásquez

I lead high performing teams for CPG, retail and technology, developing strategies and innovative solutions that exceed client expectations under my management. Some examples are:

• Online sales during the Buen Fin season exceeded L'Oréal's KPIs by 32% year over year.
• While leading, Liverpool account achieved a 20% improvement in client satisfaction scores compared to last year..

Some key areas where I focus are:

• Building strong relationships with C-Level executives, client's brand managers and internal stakeholders.
• Undestanding needs and objectives to deliver tailored solutions.
• Every project and campaign should be tied to measureable results and integrate a Learning Agenda.
• Providing a critical and constructive prespective, promoting a culture of true partnership and continuous learning.

• Strategically integrated Wavemaker's capabilities with WPP's creative and PR agencies (VML & BCW) to deliver holistic solutions for Colgate - Palmolive.
• Developed integrated full funnel communication and media strategies, leveraging the strenghts of each discipline, measured by well defined KPI's wether media, brand health, engagement, etc.
• Managed projects and campaigns locally but with a strong regional point of view across all Latin America either launching new products or maintaining an existing portfolio.
• Built strong relationships with local, regional and global client stakeholders, successfully managing their needs and expectations.
• Championed process improvements that led to greater operational efficiency within the department and positively impacted the bottom line.
• Assessed data analytics tools as part of an ongoing commitment towards continuous improvement in servicing clients' needs more effectively.
• Enhanced client satisfaction by developing and implementing tailored strategies, but also delivering according to the highest standards.

• Pivotal in driving effective communication strategies across multiple territories across Latin America, ensuring brand consistency and maximizing impact for Colgate campaigns.
• Responsibilities involved strategic planning, team management, collaboration with stakeholders, campaign performance monitoring, and staying ahead on market trends and consumer behavior within each territory. This allowed to adapt communication strategies to changing market conditions and identify emerging opportunities for Colgate across the region.
• Used strong analytical and problem-solving skills to develop effective solutions for challenging situations as each market is very different.
• Used critical thinking to break down problems, evaluate solutions and make decisions

• As Digital and eCommerce Director, successfully led 17 digital experts, driving creation and management of impactful digital advertising and communication campaigns for Samsung Mexico. By leveraging data-driven insights and optimization strategies, achieved significant increase in ROAS from 2 to 9 in a regular season, peaking to 14 in high sale seasonalities.
• Through strategic use of data, improved campaign targeting, messaging, and media placement, resulting in enhanced campaign effectiveness, personalization, and improved customer engagement and conversion rates.
• I thrived in exploring innovative digital solutions and understanding client needs, which allowed me to develop appealing and impactful strategies that attracted new clients and expanded agency's revenue.
• My role also involved actively contributing to revenue growth by creating and delivering compelling strategies as a member of the new business team.

• Successfully led sales efforts as consultant, guiding brands to thrive within their digital and social media communications plans. By providing accurate data, enabled them to measure their performance against competitors and make informed decisions.
• Took charge of securing revenue and subscription renewals while concurrently driving growth across region by increasing 32% ARR.
• Drawing on my expertise and understanding of each brand's unique needs, delivered tailored strategies that fueled engagement, increased brand visibility, and drove business success. By staying ahead of emerging trends and leveraging regional insights, ensured that brands capitalized on digital advancements.
• Focused on building strong client relationships and fostering trust allowed me to consistently drive growth and deliver impactful results. Provided proactive consultation, delivering innovative solutions and positioning brands for long-term success.

• Provider of game-changing insights, pioneering approaches, and fresh communication ideas and brand building from a media perspective. As media planning coach, relentless in pursuing unparalleled solutions that aligned with client's marketing or business objectives. Digital savvy, fearlessly led media strategy for industry names such as Alen Group, Ferrero, Danone, LVMH, Telcel, Sanborns, Sephora or Boehringer among others.
• Played active role in new business development and media strategist, securing powerhouse clients including L'Oréal, AbInbev, and Kimberly Clark.
• Fueled by passion for innovation and deep understanding of digital marketing realm, consistently propelled brands towards resounding success by orchestrating impactful communication and brand building strategies.