Summary
Overview
Work History
Education
Skills
Software
Timeline
Generic
Boris Sergueevich  Fumero Pérez

Boris Sergueevich Fumero Pérez

Digital Marketing
Cancún

Summary

Proactive and achievement-oriented Job Title bringing Number years of marketing and leadership experience with special emphasis helping Industry clientele. Effectively increases social media reach and client digital profile to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager.

Overview

5
5
years of professional experience
5
5
years of post-secondary education
3
3
Languages

Work History

Digital Marketing Manager

Cervecería Tulum
Cancún, Quintana Roo
04.2023 - 04.2024
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
  • Increased conversion rates through thorough A/B testing of website design elements and callstoaction.
  • Monitored return on investment of online and social media marketing efforts.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
  • Managed team engaged in ongoing product optimization, account management and ad placement.
  • Analyzed competitor pages to locate backlink and keyword opportunities.
  • Trained junior team members in best practices for digital marketing strategies, tactics, and tools to cultivate a high-performance team culture.
  • Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
  • Conducted market research to identify new opportunities and target markets.

Digital Marketing Coordinator

Office Puzzle
Hollywood, Florida
01.2021 - 03.2023
  • Optimized online presence by conducting regular website audits and updating outdated content as needed.
  • Designed paid client ads for use on diverse social media platforms.
  • Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
  • Monitored competitors'' digital marketing activities, identifying trends and potential opportunities for growth.
  • Researched and analyzed industry trends to inform search marketing strategies.
  • Created social media content with innovative brand messaging to support new product launches.
  • Implemented pay-per-click campaigns to increase website traffic and conversions.
  • Created visually appealing landing pages to improve user experience and conversion rates.
  • Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
  • Stayed up-to-date with industry trends and best practices to continuously improve digital marketing initiatives.
  • Increased website traffic by implementing effective SEO strategies and optimizing online content.

Digital Marketing Intern

Sindicato Studio
La Habana
11.2018 - 12.2020
  • Conducted thorough competitor analysis, identifying key opportunities for growth in the market landscape.
  • Supported the marketing team with administrative tasks, ensuring smooth operations within the department.
  • Scheduled social media postings to advertise products and generate site traffic.
  • Helped with planning and hosting of marketing events.
  • Worked with HootSuite and Google Analytics to create information uniformity.
  • Researched and analyzed industry trends to inform search marketing strategies.
  • Participated in brainstorming sessions to generate innovative ideas for new marketing campaigns that resonate with target audiences effectively.
  • Assisted marketing coordinators and graphic designers with website copywriting and proofing.

Education

Digital Marketing And Ecommerce Career Certificate - Marketing

Google Career Certificate
California, United States
08.2022 - 02.2023

Software Engineer - Computer Programming

Universidad Tecnológica De La Habana
La Habana, Cuba
09.2013 - 06.2017

Master Of Science In Information Technology - Information Technology

University of The People
California, United States Of America
01.2020 - 01.2021

Skills

    Market Analysis

Account Management

New Business Development

Strategic Planning

Google Analytics proficiency

Communication and writing skills

Internet Marketing

Project Management

Marketing strategy

Email Marketing

Marketing Strategies

Search Engine Optimization

SEM strategy development

Social Media Marketing

Software

Meta Ads

Adobe Suite

Google Ads

TikTok Ads

Timeline

Digital Marketing Manager

Cervecería Tulum
04.2023 - 04.2024

Digital Marketing And Ecommerce Career Certificate - Marketing

Google Career Certificate
08.2022 - 02.2023

Digital Marketing Coordinator

Office Puzzle
01.2021 - 03.2023

Master Of Science In Information Technology - Information Technology

University of The People
01.2020 - 01.2021

Digital Marketing Intern

Sindicato Studio
11.2018 - 12.2020

Software Engineer - Computer Programming

Universidad Tecnológica De La Habana
09.2013 - 06.2017
Boris Sergueevich Fumero PérezDigital Marketing