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Boris Sergueevich Fumero Pérez
Digital Marketing
Cancún
Summary
Proactive and achievement-oriented Job Title bringing Number years of marketing and leadership experience with special emphasis helping Industry clientele. Effectively increases social media reach and client digital profile to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager.
Overview
5
5
years of professional experience
5
5
years of post-secondary education
3
3
Languages
Work History
Digital Marketing Manager
Cervecería Tulum
Cancún, Quintana Roo
04.2023 - 04.2024
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
- Increased conversion rates through thorough A/B testing of website design elements and callstoaction.
- Monitored return on investment of online and social media marketing efforts.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
- Managed team engaged in ongoing product optimization, account management and ad placement.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Trained junior team members in best practices for digital marketing strategies, tactics, and tools to cultivate a high-performance team culture.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Conducted market research to identify new opportunities and target markets.
Digital Marketing Coordinator
Office Puzzle
Hollywood, Florida
01.2021 - 03.2023
- Optimized online presence by conducting regular website audits and updating outdated content as needed.
- Designed paid client ads for use on diverse social media platforms.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Monitored competitors'' digital marketing activities, identifying trends and potential opportunities for growth.
- Researched and analyzed industry trends to inform search marketing strategies.
- Created social media content with innovative brand messaging to support new product launches.
- Implemented pay-per-click campaigns to increase website traffic and conversions.
- Created visually appealing landing pages to improve user experience and conversion rates.
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
- Stayed up-to-date with industry trends and best practices to continuously improve digital marketing initiatives.
- Increased website traffic by implementing effective SEO strategies and optimizing online content.
Digital Marketing Intern
Sindicato Studio
La Habana
11.2018 - 12.2020
- Conducted thorough competitor analysis, identifying key opportunities for growth in the market landscape.
- Supported the marketing team with administrative tasks, ensuring smooth operations within the department.
- Scheduled social media postings to advertise products and generate site traffic.
- Helped with planning and hosting of marketing events.
- Worked with HootSuite and Google Analytics to create information uniformity.
- Researched and analyzed industry trends to inform search marketing strategies.
- Participated in brainstorming sessions to generate innovative ideas for new marketing campaigns that resonate with target audiences effectively.
- Assisted marketing coordinators and graphic designers with website copywriting and proofing.
Education
Digital Marketing And Ecommerce Career Certificate - Marketing
Google Career Certificate
California, United States 08.2022 - 02.2023
Software Engineer - Computer Programming
Universidad Tecnológica De La Habana
La Habana, Cuba 09.2013 - 06.2017
Master Of Science In Information Technology - Information Technology
University of The People
California, United States Of America 01.2020 - 01.2021
Skills
Market Analysis
Account Management
New Business Development
Strategic Planning
Google Analytics proficiency
Communication and writing skills
Internet Marketing
Project Management
Marketing strategy
Email Marketing
Marketing Strategies
Search Engine Optimization
SEM strategy development
Social Media Marketing
Software
Adobe Suite
Google Ads
TikTok Ads
Timeline
Digital Marketing Manager
Cervecería Tulum
04.2023 - 04.2024
Digital Marketing And Ecommerce Career Certificate - Marketing
Google Career Certificate
08.2022 - 02.2023
Digital Marketing Coordinator
Office Puzzle
01.2021 - 03.2023
Master Of Science In Information Technology - Information Technology
University of The People
01.2020 - 01.2021
Digital Marketing Intern
Sindicato Studio
11.2018 - 12.2020
Software Engineer - Computer Programming
Universidad Tecnológica De La Habana
09.2013 - 06.2017