Brenda Gonzalez Colin
Strategic Sales And Business Development Executive
Mérida
Summary
Goal oriented and strategic sales executive with 11+ years of experience as a Sales representative and business development looking to further the mission of a company by actively communicating and engaging with workmates and clients from different backgrounds. Committed to customer service and building long-term, productive relationships. Resilient, problem solver, and highly motivated sales associate with a proven track of improving buying experience and increasing sales.
Overview
12
12
years of professional experience
4
4
years of post-secondary education
2
2
Languages
Work History
Account Executive
Smelter
04.2023 - 11.2024
- Consistently achieved and exceeded sales targets by efficiently managing the full sales cycle, from prospecting to closing strategic contracts with key agencies.
- Designed and implemented a sales plan for agencies, tailoring solutions and generating new business opportunities.
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Conducted regular check-ins with existing clients to assess their needs and identify upselling opportunities.
- Introduced innovative dynamics in demos and organized educational webinars, positioning the platform in new markets.
- Collaborated with internal teams to enhance plans and platform features, boosting client satisfaction and retention.
Sales Development Representative
Firework
09.2022 - 03.2023
- Conducted thorough research and identified nearly 1,000 qualified leads, resulting in a 25% increase in the sales pipeline within the first 3 months of employment
- Perfected prospecting technique and business analysis to the point where I successfully converted 25% of all qualified prospects into high-value leads for the sales team, resulting in the acquisition of 10 new enterprise-level clients
- Consistently exceeded monthly set demo meeting targets by an average of 30%, through active outreach, follow-up, and relationship building with potential clients
- Collaborated closely with Marketing and Sales teams on developing new outreach strategies
- Increased sales leads by implementing targeted outreach strategies and personalized followups.
Project Manager
Xavi Estoigs
07.2020 - 09.2022
- Company Overview: The company consists in designing, fabricating, and selling luxury cardboard cases for different kinds of products (flowers, wines, chocolates, etc) and brands (envía Flores is our biggest client but we've also worked with Lola flora and Nickelodeon to name a few)
- I've been developing the southwest market for the family business
- My role consisted in opening and managing a shop/warehouse where we produce and store cases and then distribute them from Merida to all the southwest of the country
- The company consists in designing, fabricating, and selling luxury cardboard cases for different kinds of products (flowers, wines, chocolates, etc) and brands (envía Flores is our biggest client but we've also worked with Lola flora and Nickelodeon to name a few)
Account Executive
CIE - OCESA
02.2019 - 06.2020
- Generated 80+ new accounts and generated 4+ million mxn new business revenue
- Maintained relationship with over 120 accounts to drive sales growth in alignment with sales forecasts
- Managed, updated and visited top 20 accounts to strengthen customer loyalty and drive cross-selling opportunities
- Assisted with the Salesforce program implementation
- Led a Reciprocity Program between suppliers project
- Maintained and built CRM records, reports, and opportunities to increase sales optimization and performance within my team
Key Account Manager
SCI FI GLOBAL
02.2016 - 01.2019
- Established a new commercial relationship between Sci Fi Global and Walmart and generated 10+ million mxn new business revenue
- Demonstrated products and delivered effective sales presentations to win new business
- Implemented seasonal commercial strategies in stores, as well as e-commerce
- Planned, negotiated and designed product placement and sales strategies alongside purchases departments
- Followed up sales orders, as well purchases, inventories, product deliveries and income statements
- Registered products on clients platforms such as Retail link (Walmart)
- Coordinated travel logistics and budgets for customers such as Liverpool and Grupo Herdez
International Marketing - New Product Development
VITRO SAB
11.2012 - 07.2016
- Assisted in the negotiation of a new sales contract between L' Occitane and Vitro Sab by optimizing the trade off between costs and glass quality
- Coordinated the launching of products with the glass manufacturing facility to satisfy customer's yearly schedules
- Priced products according to client’s design, materials and inventory needs by working with SAP platform
- Elaborated monthly sales reports and presentations
Education
International Business -
UNITEC Campus Cuitlahuac
08.2009 - 07.2013
Skills
- Microsoft Office
- Salesforce
- HubSpot
- Salesloft
- Email Marketing
- Sales Navigator
- Lead generation
- CRM Software
- Client relationship building
- Customer Service
Timeline
Account Executive
Smelter
04.2023 - 11.2024
Sales Development Representative
Firework
09.2022 - 03.2023
Project Manager
Xavi Estoigs
07.2020 - 09.2022
Account Executive
CIE - OCESA
02.2019 - 06.2020
Key Account Manager
SCI FI GLOBAL
02.2016 - 01.2019
International Marketing - New Product Development
VITRO SAB
11.2012 - 07.2016
International Business -
UNITEC Campus Cuitlahuac
08.2009 - 07.2013
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