Summary
Overview
Work History
Education
Skills
Websites
Additional Information
Software
Certification
Interests
Timeline
Generic
Brenda Amariani García Martínez

Brenda Amariani García Martínez

Business Administrator
Mexico City

Summary

I graduated from the Unidad Profesional Interdiciplinaria de Ingenieria Ciencias Sociales y Administrativas (UPIICSA) of the Instituto Politecnico Nacional with a degree in Business Administration, I have experience in areas such as project management, marketing and business innovation. I have collaborated with various teams to develop strategies, improve internal processes and support digital transformation initiatives. My professional background includes both analytical and creative tasks, always focused on achieving goals and delivering results.

Overview

3
3
years of professional experience
2
2
Certifications
2
2
Languages

Work History

Business Strategy & Innovation Analyst

AstraZeneca
03.2022 - 05.2025
  • Lead strategic projects using agile methodologies such as Scrum and Kanban.
  • Collaborated on digital marketing campaigns, market research, and customer journey mapping.
  • Supported the development and implementation of internal software solutions including CRM systems, process automation, and dashboards.
  • Analyzed key performance indicators (KPIs) and developed actionable reports to support business decisions.
  • Coordinated with regional stakeholders to ensure alignment with business objectives, deadlines, and deliverables.

Education

BBA - Business Administration

Instituto Politecnico Nacional
Mexico City
05.2001 -

Skills

Strategic Planning

Market Research

Agile Project Management

Data Analysis

Digital Marketing

Learning capacity

Effective communication

Ability to work in a team

Analytical and critical thinking

Additional Information

Available to relocate and travel
Excellent time management and team collaboration skills

Volunteered in internal initiatives promoting employee engagement and innovation culture.

Software

Microsoft Excel (Advanced)

Power BI (Intermediate)

Google Analytics

Certification

Google Data Analytics Certificate – Coursera

Interests

Customer behaviour trends

UX design in data presentation

Sustainability in corporate strategy

Timeline

Certified ScrumMaster (CSM) – Scrum Alliance

07-2024

Google Data Analytics Certificate – Coursera

03-2023

Business Strategy & Innovation Analyst

AstraZeneca
03.2022 - 05.2025

BBA - Business Administration

Instituto Politecnico Nacional
05.2001 -
Brenda Amariani García MartínezBusiness Administrator