Summary
Overview
Work History
Education
Skills
Discord & Community Experience
Timeline
Generic

Brian Dyer

Houston, Texas

Summary

Music community professional with 4+ years of hands-on experience managing fan communities, delivering digital activations, and building engagement strategies for major artists and brands. Deep Discord expertise gained through active participation and moderation in NFT and artist communities since 2020. Proven ability to bridge technical execution with creative strategy, managing communities of 35,000+ members while delivering measurable business impact through analytics and reporting.

Overview

14
14
years of professional experience

Work History

Digital Community & Content Manager

Cookie Miller / ShrinkFit Systems
04.2014 - Current
  • Built and managed thriving fan communities across YouTube and Instagram Broadcast Channels, driving engagement with 35,000+ active followers
  • Designed and executed community activations including polls, Q&As, and interactive campaigns to boost participation and retention rates
  • Created comprehensive content calendars and tracked engagement metrics, delivering regular insights reports to leadership
  • Applied extensive Discord knowledge from NFT and artist community management to advise on digital fan engagement strategies

Lifestyle Representative

Sony Music Entertainment (RED / 'stache media)
01.2012 - 05.2014
  • Executed digital and grassroots marketing campaigns for major artists including Snoop Lion, Childish Gambino, Ryan Leslie, and Eve
  • Promoted singles and albums across multiple channels with on-brand messaging, tracking campaign performance and ROI
  • Maintained artist metadata consistency across platforms and managed genre/alias classifications
  • Delivered weekly analytics reports and strategic recommendations to national marketing teams

Loyalty Club Coordinator

Landry's Inc.
03.2015 - 03.2021
  • Managed large-scale customer loyalty program, analyzing member engagement patterns and retention metrics
  • Created targeted communications campaigns to drive sign-ups, increase engagement, and improve member lifetime value
  • Generated actionable data insights and trend analysis reports for leadership decision-making
  • Delivered exceptional customer experience while resolving issues and ensuring program satisfaction
  • Resolved customer inquiries and issues through effective communication and problem-solving skills.

Education

BBA - Marketing

Texas Southern University
Houston, Texas
05.2013

Skills

  • Discord administration
  • Community engagement strategies
  • Major label campaign management
  • Engagement metrics analysis
  • Proficient in Discord and Notion
  • Digital marketing strategy
  • Project management: Coordination of multiple priorities
  • Data analysis and trend identification

Discord & Community Experience

  • Active Discord Community Participant & Moderator (2020-Present): Deep hands-on experience in NFT and artist Discord communities, managing server permissions, implementing custom bots, and fostering community dynamics
  • Freelance Digital Marketing: Provided community building and engagement strategies for local artists and small businesses
  • Technical Implementation: Experience with Discord moderation tools, custom bot configurations, and community safety protocols

Timeline

Loyalty Club Coordinator

Landry's Inc.
03.2015 - 03.2021

Digital Community & Content Manager

Cookie Miller / ShrinkFit Systems
04.2014 - Current

Lifestyle Representative

Sony Music Entertainment (RED / 'stache media)
01.2012 - 05.2014

BBA - Marketing

Texas Southern University

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Brian Dyer