Carla Álvarez

Accountable for full P&L ownership across multiple business lines, including Softlines, Hardlines, Automotive, and Electrical.
Lead strategic planning, financial performance, lab operations, and commercial execution.
Actively involved in M&A initiatives, post-merger integration, and financial analysis to drive sustainable growth and market expansion.

• Led commercial strategy development through pricing, trade terms, promotions, and channel differentiation, strengthening regional growth.
• Directed new product initiatives across the full lifecycle, from concept to market launch, ensuring on-time delivery and cross-functional alignment.
• Managed key KPIs, P&L performance, and sales objectives, providing regular visibility to stakeholders and executive leadership.
• Experienced in financial planning, CAPEX processes, and portfolio profitability analysis, driving sustainable business performance.
• Prepared and presented executive reports and program updates to regional and global leadership, influencing strategic decisions.

• Served as OTC / BI Key User in the SAP Implementation Project, ensuring a smooth transition of financial and business processes.
• Accountable for Sales & P&L Forecasting and the Annual Operating Plan (AOP), providing financial visibility to senior management.
• Developed and presented the Monthly Performance Review deck for HP MX CEO & Directors, enabling informed strategic decision-making.
• Built Business Intelligence solutions (Tableau, Power BI, SQL) and automated dashboards for Sales, Logistics, and Trade Marketing functions.
• Performed portfolio profitability analysis (Price, Volume & Mix – PVM) and identified growth opportunities through Market Trend Analysis.
• Skilled in Excel Macros & VBA programming to automate processes and improve operational efficiency.

• Executed reporting and analytical deliverables for Global Category Teams, ensuring accuracy and timely delivery.
• Provided performance commentary and insights on business drivers, risks, and optimization opportunities to support decision-making.
• Oversaw process management and data governance, improving data quality and compliance across reporting streams.