CARLA RELLOSO

• Worked closely with the global influencer management and LATAM brand strategy teams to develop cohesive regional strategies, ensuring alignment with global brand objectives and consistent messaging across markets.
• Lead influencer strategies and relationship management for all Riot Games titles across Latin America, like VALORANT, League of Legends, and Teamfight Tactics.
• Coordinated closely with publishing, community, social media, production, and diverse teams to drive regional impact for campaigns and product tactics.
• Ensured brand voice and IP integrity across creator content, campaign assets, and event activations in LATAM.
• Developed Influencer and gamers strategies for digital content and local/global in-person events like CCXP, La Mole, Arcane S2 launch, VALORANT activations in Chile, Colombia, Perú and Argentina, also support and coordinate activities on international events like League of Legends Worlds 2023 (South Korea), Worlds 2024 (London), Golden Spatula 2024 (Macau-China), and more.
• Led vendor coordination for in-person events, overseeing guest experience design, on-site activations, and budget planning alongside production and brand strategy teams.
• Managed post-campaign reporting to optimize strategy.
• Led a cross-functional team responsible for executing influencer strategies across digital and in-person campaigns.
• Built loyalty programs from scratch to reward the most engaged local brand communities.

In charge of the National Team representing Mexico at the global Esports event.

• Secured Coca-Cola as team sponsor.
• Managed team operations, sponsorships, community engagement, and influencer activations as General Manager for Team Mexico at the Overwatch World Cup 2019.
• Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
• Monitored financial performance, set budgets and controlled expenses to provide financial stability.

• Led the creation of regional strategies focused on launching new anime titles and seasons.
• Managed all social media communications across platforms, ensuring consistency and cultural relevance for LATAM audiences.
• Collaborated with anime-focused content creators to amplify key beats and drive synergy across marketing efforts.
• Coordinated a brand initiative to raise awareness with a focused YouTube channel, reaching organically over 47k subscribers and 250k views within 3 months of launch.
• Managed social media channels effectively for improved brand visibility and increased audience interaction.
• Continuously assessed community goals and objectives, making data-driven decisions to align strategies with overall organizational priorities.

• Worked alongside the Spanish-Speaking Latin America Publishing team at Blizzard as an agency implant.
• Assisted in the implementation of ad campaigns, organization of brand events and influencer relationship programs.
• Conducted training and advised on game and community insights for internal and external stakeholders.
• Helped launch over 15 AAA games, expansions and major content updates across all Blizzard IPs: Overwatch, World of Warcraft, Hearthstone, StarCraft, Heroes of the Storm and Diablo.
• Contributed to the execution of major Marketing campaigns, impacting over 25M viewers per initiative.
• Oversaw relationships with specialized media outlets, community MVP's and influencers with combined pan-regional reach in the tens of millions of users.
• Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
• Managed workflow between staff, coordinating documents, and creative material distribution.