Photoshop
CARLOS CRUZ PÉREZ
CREATIVE ART DIRECTOR
CDMX
Summary
About me:
With a passion for transforming imaginative ideas into visual masterpieces and a proven track record of leading dynamic teams to success, I’m Carlos, an Art Director who thrives at the intersection of creativity and leadership. My journey in the art and design world has been fueled by a relentless drive to push boundaries and a deep commitment to fostering collaborative, high-performance environments.
From crafting compelling brand narratives to overseeing the seamless execution of intricate design projects, I bring a unique blend of artistic vision and strategic insight to every endeavor. My leadership style is rooted in empathy and empowerment, ensuring that each team member’s strengths are harnessed to their fullest potential. Whether I’m guiding a creative brainstorm or managing complex workflows, my goal is always to inspire excellence and achieve outstanding results.
Let’s connect and explore how we can create exceptional experiences together.
Overview
12
12
years of professional experience
5
5
years of post-secondary education
6
6
Certifications
2
2
Languages
Work History
SENIOR CREATIVE ART DIRECTOR
Gamers Clan
Ciudad De México
06.2023 - 10.2024
- Direction, motion graphic creation, creative rationals and master graphics for more than 20 pitches with the aid of GenAI.
- Developed memorable event branding materials, contributing to successful trade shows and conferences experiences.
- Brands: Audi, Playstation, Liverpool, Maruchan, Movistar, Michelin, Gandhi and Pepsi.
CREATIVE ART DIRECTOR
Creativer Agency
Ciudad De México
03.2021 - 06.2023
- Optimized existing design assets for maximum impact while adhering to established pharmaceutical brand guidelines.
- Developed comprehensive style guides to maintain consistent brand identity across all collateral materials and touchpoints.
- Implemented data-driven strategies in art direction, resulting in improved project outcomes and client satisfaction.
- Brands: Merz Aesthethics, Roche, Astra Zeneca and Mocha 8
CREATIVE ART DIRECTOR
Macasan
Ciudad De México
02.2020 - 03.2021
- Creation of motion Graphics, websites, creative concepts and master graphics for pitches.
- Championed user-centered design approaches for web-based projects, enhancing usability across multiple devices.
- Enhanced audience engagement by developing more than 40 innovative and visually striking marketing assets for video game creative projects.
- Brands: OfficeMax, Panalia, Fitpass, Resuelve tu deuda and Aquistar.
CREATIVE ART DIRECTOR FOR DIGITAL, FILM & PRINT
Hogarth Worldwide
Ciudad De México
10.2019 - 12.2019
- Collaborated with cross-functional teams to ensure cohesive visual storytelling in filming projects.
- Elevated brand awareness by creating visually striking marketing materials for print and digital campaigns.
- Built strong relationships with multiple agency teams such as photographers, videographers, and illustrators to facilitate seamless project execution which included my team of 3 people.
- Brands: Nestlé, Gerber, Netflix, Matchbox, Polly Pocket & Mattel.
CREATIVE ART DIRECTOR
Lumia
Ciudad De México
03.2018 - 06.2019
- Direction, motion graphics, websites creation.
- Won 5 pharmaceutical accounts from Grünental.
- UX analysis, copywriting and concept creation for pitches
- Worked with creative teams to develop concept designs for campaigns that resonated with target audiences.
- Conducted research and identified market trends to inform creative direction.
- Brands: Grünental, Caliente and Distroller.
CREATIVE ART DIRECTOR
IPG Mediabrands/Society/Reprise
Ciudad De México
03.2015 - 02.2018
- I was one of the original Society's founders within the IPG Mediabrands Group.
- Mentored my 6 junior team members in design principles and software tools, fostering professional growth within the organization.
- Evaluated and contributed to creative team ideas and translated into actionable project plans.
- Brands: Neutrogena, GRC, Soriana, Johnson & Johnson, Dodge, Chrysler, FIAT, Johnson's Baby, Monte de Piedad, Lubriderm, Metlife, Listerine, Nine West, Reddi Whip and Lacoste.
ART DIRECTOR/MOTION/PROJECT MANAGER
Devórame Otra Vez
Ciudad De México
04.2013 - 01.2015
- Direction and art creation, copywriting, motion and display ADs.
- Management of my 3 people team.
- Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
- Contributed to creative process through original ideas and inspiration.
- Brands: 3M, Walmart, Bancomer, Elektra, Susalia and Nestlé.
GRAPHIC ARTIST/WEB DESIGNER
Sequal Solutions
Ciudad De México
05.2012 - 03.2013
- Design, coding and massive mailing of over 500 emails.
- Website maintaining, art for social media, community management, art for adsense and adwords optimization
- Animation and film for a e-learning platform.
- Created advertisements, brochures and logo designs to promote new products and programs.
Education
Bachelor's Degree - Graphic design
01.2007 - 11.2011
Skills
Concept development
undefinedCertification
Facebook Blueprint
Awards
- Third Place Chelatón Modelo Hackathon
- Silver ASPID
Software
Illustrator
After Effects
Audition
InDesign
Firefly
GenAI
Figma
XD
Basecamp, Monday
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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