Carlos Gerner
Creative Art Director
Mexico City
Summary
Creative professional with 6 years of expertise in visual storytelling and brand development. Adept at leading teams to produce compelling visual content that aligns with client needs. Known for fostering collaborative environments and driving successful project outcomes with flexibility and reliability.
Overview
6
6
years of professional experience
3
3
Certifications
3
3
Languages
Work History
Marketing Specialist
IDIMADI S.A. de C.V.
10.2024 - Current
- Content Creation: Develop engaging and informative content (Infographics, social media posts, email campaigns, and advertisements) focused on health and medical equipment to educate and attract potential clients.
- Social Media Management: Manage and grow 2 of the company’s social media accounts on Instagram, Facebook, and LinkedIn. Coordinate digital marketing campaigns across email and social media to drive leads and increase brand awareness.
- SEO & Website Optimization: Support SEO efforts to enhance organic search rankings and drive traffic to the website, resulting in a 30% increase in site visits, interactions, and leads.
Media & Project Manager
Shore Studio
07.2025 - 12.2025
- Manage, communicate, and prepare detailed and comprehensive briefs for an editing team of 10 people.
- Collaborated closely with clients throughout projects, ensuring their visions were accurately translated into finished products that exceeded expectations. Some examples would be: Se Regalan Dudas, En la Cartera de, Dimes y Billetes Podcast.
- Implemented quality control measures to ensure consistent and timely delivery of high-quality work across all projects.
- Download, back up, and organize footage, ensuring clear structure and nomenclature. Upload footage to the cloud, review logs, and maintain order and accessibility to ensure a seamless workflow for the team.
- Overview and monitor production. Prepare each set and technical equipment before and after each recording. Report technical issues and propose solutions or improvements.
- Operate cameras, lights, microphones, and consoles during sessions for podcasts, livestreams, and social media content.
Senior Video Editor
Edit Crew
03.2023 - 03.2025
- Developed over 500 video concepts for social media, resulting in engaging and visually appealing content.
- Enhanced video quality by applying advanced editing techniques and software tools.
- Receive creative direction and feedback from multiple clients at once.
- Worked closely with multiple clients to capture their vision, resulting in high levels of satisfaction and repeat business.
- Utilize digital camera formats, frame rates, codecs, file-based workflows, and creation of MORGTS.
- Contribute to researching and organizing internal and external cloud-based media assets.
Creative Media Producer
Claro Sports
06.2024 - 09.2024
- Increased brand awareness through creation of innovative print and digital productions for Claro Sports’ Olympic Games Paris 2024 coverage in Latin America.
- Worked closely with multiple teams to ensure a cohesive and vibrant brand management and creative development across all media.
- Produced and edited the project: Anatomía del Deporte. A compilation of 62 videos explaining each of the 2024 Olympic Games’ competitions aired live on Claro Sports 4 channels during the event.
- Edited the Paris 2024 music video for:Los Claxons - La Recta Final. aired on all Claro Sports platforms.
- Edited and produced promotional material, upcoming events, and network TV Shows: Deportes en Claro, París de Noche, Jugando en Claro, W Radio, and Nascar México.
- The campaign generated over 2.5 billion views across platforms, 173 million hours of viewing, 83 million new users, over 123 million social media interactions, and reached 4 million YouTube subscribers.
Video Editor and Media Producer
FREELANCE
01.2020 - Current
- Conceptualize, plan, and execute video editing projects that meet objectives and guidelines for agencies such as Unicorn Traffic, Digital Creative Agency, Ignition Agency, 99 Ads, and world-renowned brands such as Amazon Prime, Songtools, Boka, Ztisticka, OVNIT, and many more.
- Participated in the marketing campaign for the 10th anniversary of the movie: Instructions Not Included. Editing social media videos, advertisements, and the movie’s behind-the-scenes video, resulting in 500k views, 50k likes, and 50k interactions across platforms.
- Select and create engaging podcasts, videos, reels, and TikToks for social media platforms with retention editing to generate the highest number of interactions with the audience. I have worked with creatives such as Eugenio Derbez, Sonrixs, Kim Mingenaultxx, Joe Rogan, MariFer Centeno, and more...
- Optimize, create, and adapt motion graphics, music, sound design, and animations to every project as needed to ensure top-notch quality.
- Stay updated on the latest trends and best practices in video production and editing software.
Education
Bachelor of Arts - Music Production
Point Blank University
05.2001 -
Skills
Premiere Pro (Advanced)
After Effects (Advanced)
Illustrator (Advanced)
Logic Pro (Advanced)
DaVinci Resolve (Advanced)
Final Cut Pro X (Advanced)
Social Media Management
Digital Marketing
Project Management
Branding & Design
3D Modeling Software
Certification
Google Adsense
Timeline
Media & Project Manager
Shore Studio
07.2025 - 12.2025
Marketing Specialist
IDIMADI S.A. de C.V.
10.2024 - Current
Creative Media Producer
Claro Sports
06.2024 - 09.2024
Senior Video Editor
Edit Crew
03.2023 - 03.2025
Video Editor and Media Producer
FREELANCE
01.2020 - Current
Bachelor of Arts - Music Production
Point Blank University
05.2001 -
QUALITIES
- Creative
- Active Communication
- Attention to detail
- Fast problem-solving