Carlos González Rossano
Estado de México
Summary
With over 28 years of management experience in the banking and finance industry, with a wealth of expertise in strategic advisory, risk management, sales, and structuring financial solutions for companies of all sizes and individuals. Throughout my career, I have consistently demonstrated the ability to lead high-performing teams, develop growth strategies, and surpass key performance indicators. My strong track record in delivering results and my deep understanding of the industry make them a valuable asset in driving success for any organization.
Overview
43
43
years of professional experience
Work History
Medium Enterprises (ME) Banking Director
Banco Santander Mexico SA de CV
12.2022 - 01.2025
- Led a team of 11 executives in the distribution of banking solutions for companies with annual sales in excess of $300 million pesos (mdp)
- I led the largest pure lease transaction for $1.8 billion pesos
- Achieved portfolio growth from $2.3 to $5.0 billion pesos and a 150% increase in revenues
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
Director Large Corporates
Banco Santander Mexico SA de CV
12.2020 - 11.2022
- Developed commercial relationships with 15 business groups with sales in excess of $5,000 million pesos each
- I doubled annual revenue and consolidated the business relationship of strategic clients
- I originated new loans for $3,0 billion pesos
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
ME Banking Director Polanco and Lomas Zone
Banco Santander Mexico SA de CV
04.2011 - 11.2020
- I grew 200% in deposits, reaching $5.5 billion pesos in 2017
- Increased annual revenues by $400 million pesos in 2018
- I developed talented people and achieved the promotion of 90% of the team
- Boosted client satisfaction rates through exceptional relationship management and prompt resolution of issues.
ME Banking Management & Strategy Director
Banco Santander Mexico SA de CV
03.2010 - 03.2011
- Established performance metrics and monitored progress to drive continuous improvement across all departments.
- Led organizational change initiatives, resulting in a more agile and responsive workforce.
- Streamlined internal processes for improved efficiency through thorough analysis of existing workflows.
- Developed innovative sales and marketing strategies to facilitate business expansion.
Commercial Director of Recoveries
Banco Santander Mexico SA de CV
06.2009 - 02.2010
- Remained composed and highly professional in fast-paced and constantly changing environment, effectively handling challenging situations and difficult individuals to achieve objectives.
- Worked closely with legal counsel to pursue necessary actions against non-compliant debtors, ensuring company interests were protected at all times.
SME Commercial Director
Banco Santander Mexico SA de CV
01.2009 - 05.2009
- Evaluated customer needs and feedback to drive product and service improvements.
- Increased sales revenue by developing and implementing strategic marketing plans tailored to specific industries.
Director Real Estate Development
Banco Santander Mexico SA de CV
01.2007 - 12.2008
- Spearheaded successful product launches that resulted in increased brand visibility and customer acquisition.
- Expanded into new markets, conducting thorough market analysis and establishing key local partnerships.
- Streamlined project delivery mechanisms, significantly reducing time to market for new initiatives.
- Strengthened client relationships with regular communication, timely project delivery, and high-quality services.
Global Wholesale Banking Relationship Manager
Banco Santander Mexico SA de CV
09.2003 - 12.2006
- Collaborated with cross-functional teams to develop and implement tailored banking solutions for clients.
- Assessed creditworthiness of individuals or businesses applying for loans or lines of credit, ensuring responsible lending practices were followed consistently across all transactions.
- Provided expert financial advice, guiding clients towards suitable products and services based on their unique circumstances.
Director of Credit Corporate Risks
Banco Santander Mexico SA de CV
08.2001 - 08.2003
- Enhanced overall portfolio quality by conducting thorough reviews of existing client accounts.
- Analyzed financial statements to identify trends indicative of potential risks or opportunities for growth within the portfolio.
- Spearheaded initiatives aimed at achieving regulatory compliance, minimizing operational risk exposure across the organization.
Director of Recoveries and Foreclosed Assets
Ixe Banco S.A.
04.2000 - 07.2001
- Proactively identified potential risks and implemented mitigation strategies to minimize negative impacts on projects or business operations.
- Increased company revenue by streamlining processes and implementing cost-saving measures.
Director of Recovery (Workout)
Banca Serfin S.A.
01.1996 - 03.2000
- Enhanced customer relationships through professional communication and negotiation skills, resolving disputes and ensuring timely payments.
- Maintained strong knowledge of industry trends and best practices in collections, staying current with changes to legislation or regulatory requirements affecting the field.
Deputy Director of Corporate Banking
Banca Serfin S.A.
01.1992 - 12.1996
- Established and maintained strong relationships with customers, vendors and strategic partners to comply with P&L budget.
Senior Relationship Manager, Corporate Banking
Banca Serfin S.A.
01.1989 - 12.1992
- Established strong referral networks with internal partners such as commercial banking, private banking, and wealth management teams to identify potential new clients.
- Developed new banking relationships with business prospects.
Junior Relationship Manager, Corporate Banking
Banca Serfin S.A.
12.1987 - 12.1988
- Built and maintained relationships with new and existing clients while providing high level of expertise.
Associate Market Analyst, Corporate Banking and Public Sector
Banca Serfin S.A.
01.1987 - 12.1988
- Company Overview: Grupo Financiero Serfin
- Grupo Financiero Serfin
Manager of Systematization, Administrative Direction
Banca Serfin, S.A.
01.1985 - 12.1986
- Presented technical concepts to non-technical stakeholders resulting in better understanding of project requirements.
- Oversaw continuous development of tools and workflows to manage critical business processes.
Various administrative positions, Securities Operative
Banca Sefin, S.A.
08.1981 - 12.1984
- Collaborated closely with other administrative staff members to ensure seamless coordination of essential back-office functions.
Education
Ph.D. - Entrepreneurial Science
Universidad Panamericana
CDMX01.2024
No Degree - Investment Banking
ITAM
CDMX01.2020
MBA -
IPADE Business School
CDMX01.2019
Diploma - Probability and Statistics
Actuary Hunters S.C.
01.2018
Diploma - Talent Management
ITESM
01.2012
Bachelor's Degree - Accounting and Finance
ITESM
01.2006
Diploma - Advanced Administration
ITESM
01.1991
Diploma - Corporate Finance
ITAM
01.1990
Skills
- Team Leadership
- Problem-Solving Expertise
- Finance Expertise
- Structured Derivative Solutions
- Financial Project Management
- Risk Assessment Expertise
- Credit Risk Analysis
- Financial Data Analysis
- Agreement Negotiation
- Client Relationship Development
- Commercial Strategy Development
- Skilled in Machine Learning Software Utilization
- Power BI Proficiency
- Experienced with Microsoft Office Suite
- Implementation of AI Solutions
- Clear Communication
- Empathy Skills
- Experience in Multicultural Environments
- Adaptability Skills
- Stress Management
- Relationship building
- Strategic planning
- Verbal and written communication
- Decision-making
Languages
Spanish
English
Timeline
Medium Enterprises (ME) Banking Director
Banco Santander Mexico SA de CV
12.2022 - 01.2025
Director Large Corporates
Banco Santander Mexico SA de CV
12.2020 - 11.2022
ME Banking Director Polanco and Lomas Zone
Banco Santander Mexico SA de CV
04.2011 - 11.2020
ME Banking Management & Strategy Director
Banco Santander Mexico SA de CV
03.2010 - 03.2011
Commercial Director of Recoveries
Banco Santander Mexico SA de CV
06.2009 - 02.2010
SME Commercial Director
Banco Santander Mexico SA de CV
01.2009 - 05.2009
Director Real Estate Development
Banco Santander Mexico SA de CV
01.2007 - 12.2008
Global Wholesale Banking Relationship Manager
Banco Santander Mexico SA de CV
09.2003 - 12.2006
Director of Credit Corporate Risks
Banco Santander Mexico SA de CV
08.2001 - 08.2003
Director of Recoveries and Foreclosed Assets
Ixe Banco S.A.
04.2000 - 07.2001
Director of Recovery (Workout)
Banca Serfin S.A.
01.1996 - 03.2000
Deputy Director of Corporate Banking
Banca Serfin S.A.
01.1992 - 12.1996
Senior Relationship Manager, Corporate Banking
Banca Serfin S.A.
01.1989 - 12.1992
Junior Relationship Manager, Corporate Banking
Banca Serfin S.A.
12.1987 - 12.1988
Associate Market Analyst, Corporate Banking and Public Sector
Banca Serfin S.A.
01.1987 - 12.1988
Manager of Systematization, Administrative Direction
Banca Serfin, S.A.
01.1985 - 12.1986
Various administrative positions, Securities Operative
Banca Sefin, S.A.
08.1981 - 12.1984
Diploma - Probability and Statistics
Actuary Hunters S.C.
Diploma - Talent Management
ITESM
Bachelor's Degree - Accounting and Finance
ITESM
Diploma - Advanced Administration
ITESM
Diploma - Corporate Finance
ITAM
Ph.D. - Entrepreneurial Science
Universidad Panamericana
No Degree - Investment Banking
ITAM
MBA -
IPADE Business School
Academic Activity
- Anahuac University, North Campus, Undergraduate and Master's Degree Professor at the School of Economics and Business, 01/01/25, Present
- Universidad Panamericana, Mixcoac Campus, Undergraduate Professor at the School of Business and Entrepreneurial Sciences, Investment Banking, 01/01/25, Present
Publications
Publications in indexed scientific journals and presentations at international conferences on banking, economics and machine learning applied to finance.
Academic Activity
- Anahuac University, North Campus, Undergraduate and Master's Degree Professor at the School of Economics and Business, 01/01/25, Present
- Universidad Panamericana, Mixcoac Campus, Undergraduate Professor at the School of Business and Entrepreneurial Sciences, Investment Banking, 01/01/25, Present
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