Carlos Gutiérrez Méndez
Industrial Engineer/MBA
Atizapan, México
Summary
Diligent Senior Product Manager offering 20 + years of success in leading cross-functional teams in product roadmap development, market research and data analysis. Highly skilled in identifying opportunities to maximize revenue and Product Management (including Pricing strategy definition, Portfolio profitability (P&L) and Product life cycle). Driven and strategic with proven history of superior market penetration and product launch.
Overview
25
25
years of professional experience
7
7
years of post-secondary education
1
1
Certification
2
2
Languages
Work History
INDUSTRIAL MARKET MANAGER (IMM)
BRENNTAG
2022.11 - 5 2024
- Responsible for developing a negotiation, management and administration strategy for the Manufacturer Portfolio to increase the penetration and sales growth and profitability in the LATAM market for verticals such as Construction, Paints, Adhesives and inks.
- Evaluated vendor partnerships regularly, negotiating optimal contracts terms for continued cost savings and positioning their portfolio in the market
- Drove manufacturers satisfaction improvements through the implementation of effective feedback mechanisms and prompt issue resolution.
- Enhanced product offerings by collaborating with cross-functional teams to identify gaps in the market.
- Analyzed competitor strategies and developed countermeasures to maintain a competitive advantage.
GLOBAL PRODUCT MARKETING MANAGER
HONEYWELL
2015.11 - 2022.08
- Responsible for developing a global portfolio sales and marketing strategy (Mechanical Gloves) that includes the New Product Launch Roadmap (design / development / implementation) through an Agile Digital Customer Centric and the Market segmentation and competitors analysis (size, competitors, price level and market share) derived from the Customer Decision Journey.
- Increased global product visibility and positioning by developing and implementing strategic marketing execution plans.
- Offered pricing (Price Strategy) and feature recommendations to management and cross-functional teams.
- Conducted market research to identify new opportunities and target markets.
- Developed training materials to educate both internal teams and partners on product offerings, features, benefits.
- Collaborated with sales teams to create effective sales tools, driving revenue growth in key markets.
- Streamlined communication between departments through the implementation of efficient systems for information sharing.
PRODUCT MANAGER
GIANT MOTORS
2015.04 - 2015.11
- Developed comprehensive go-to-market strategies, ensuring successful product launches and brand positioning.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Launched successful products by conducting thorough market research and identifying customer needs.
- Prioritized roadmap in order to achieve product goals and metrics.
- Continuously monitored customer feedback channels after launch to gather insightful data for future iterations or updates.
- Collaborated with sales teams to develop effective training materials that drove increased product knowledge among staff members, resulting in higher close rates.
- Implemented Agile methodologies for more efficient project management and team collaboration.
MARKETING MANAGER
SUPER DULCE-LATIN CONFEC
2014.03 - 2015.02
- Established, initiated and optimized business development strategies (Marketing Strategy) based on company targets, product specifications, market data, and budget factors.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Delivered compelling presentations to stakeholders, demonstrating the value of proposed marketing initiatives in driving business results.
- Performed market segmentations, targeting and positioning for each product line.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
BRAND MARKETING GROUPER
GRUPO BIMBO S.A. DE C.V.
2007.11 - 2014.02
- Created compelling visual assets for use in online advertising campaigns, print materials, and event promotions together with partners (agencies)
- Implemented strategic plans with targeted Bread category content to drive branding initiatives.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Organized product launches with attention-grabbing events that attracted media coverage and spurred consumer interest.
- Conducted market research to identify emerging trends, competitive landscape insights, and opportunities for growth.
- Collaborated with cross-functional teams to successfully launch new products and services into the market.
- Managed budget allocation and resource utilization to maximize marketing ROI.
SENIOR PROJECT MANAGER-PMO LEADER
TELMEX RED UNO
1997.06 - 2007.02
- Developed comprehensive project execution plans, identifying risks and mitigation strategies for timely completion.
- Led cross-functional teams for successful project delivery within scope, schedule, and budget constraints.
- Established effective communication channels with stakeholders to ensure transparency and alignment of expectations.
- Presented regular status reports to executive leadership, providing insights into progress made toward achieving key milestones.
- Mentored junior project managers and team members to enhance their skills and career growth.
- Negotiated contracts with vendors and suppliers, securing favorable terms for the organization''s benefit.
Education
MBA - Business Management
TEC DE MONTERREY-EGADE Business School
CDMX 2013.01 - 2015.05
Bachelor of Science - Industrial Engineering
Universidad Panamericana
CDMX 1991.05 - 1996.05
Skills
- Strategic Marketing
- Product and Portfolio Management
- Product Innovation-Development
- Product Lifecycle Management
- Product Segmentation
- Pricing Strategies
- Customer Segmentation
- Roadmap development
- Suppliers Negotiation-Management
- Business Planning
- Prioritization and Execution
- Project Management
Certification
PMP- Certification
Success Stories
- Creation of the PMO-Project Management Office
- Launch of Toast Bread with functional packaging
- Development of a Sports Car (Launch Strategy)
- Launch of a convenience channel Automation system
- Global Hand Protection Strategy (Mechanical Gloves)
Timeline
INDUSTRIAL MARKET MANAGER (IMM)
BRENNTAG
2022.11 - 5 2024
GLOBAL PRODUCT MARKETING MANAGER
HONEYWELL
2015.11 - 2022.08
PRODUCT MANAGER
GIANT MOTORS
2015.04 - 2015.11
MARKETING MANAGER
SUPER DULCE-LATIN CONFEC
2014.03 - 2015.02
MBA - Business Management
TEC DE MONTERREY-EGADE Business School
2013.01 - 2015.05
BRAND MARKETING GROUPER
GRUPO BIMBO S.A. DE C.V.
2007.11 - 2014.02
SENIOR PROJECT MANAGER-PMO LEADER
TELMEX RED UNO
1997.06 - 2007.02
Bachelor of Science - Industrial Engineering
Universidad Panamericana
1991.05 - 1996.05
PMP- Certification
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