Summary
Overview
Work History
Education
Skills
Timeline
Generic

Carlos Lamadrid

Associate Creative Director
Mexico City

Summary

Dynamic Associate Creative Director with a distinguished record at VML, mastering creative strategy and influential team leadership. Leveraging advanced AI tools, I spearhead innovative, integrated campaigns that significantly elevate brand identity and market presence for global accounts. Committed to fostering high-performance collaboration and delivering impactful, data-driven solutions that consistently exceed client expectations.

Overview

13
13
years of professional experience
2
2
Languages

Work History

Associate Creative Director

VML
05.2023 - Current
  • Led cross-functional creative and marketing teams, optimizing project workflows and communication to ensure timely delivery of high-impact campaigns for global accounts.
  • Drove the conceptualization and execution of innovative creative strategies, significantly elevating brand identity and market presence for key clients, including those in the automotive sector.
  • Optimized internal and external communications by developing clear, concise, and persuasive messaging strategies for presentations, reports, and digital channels, significantly enhancing stakeholder understanding and engagement.

Integrated Creative

Hudson Rouge
04.2020 - 04.2023
  • Demonstrated proactive leadership and unwavering personal accountability in driving creative projects from conception to successful completion, consistently exceeding expectations.
  • Agile and highly adaptable, with a proven track record of rapidly mastering emerging technologies and evolving market trends, including advanced AI tools, to maintain a competitive creative edge.
  • Expert in fostering dynamic team collaboration while also excelling in autonomous work, ensuring seamless project execution and optimal creative output in fast-paced agency environments.

Senior Creative

GTB
01.2017 - 03.2020
  • Drove initiatives with exceptional self-motivation and accountability, consistently delivering high-quality creative solutions and exceeding project objectives.
  • Cultivated a collaborative and high-performing team environment, providing strategic guidance and mentorship that elevated creative output and fostered professional growth.
  • Championed continuous learning and innovation, proactively integrating cutting-edge industry trends and evolving methodologies to enhance creative strategies and drive competitive advantage.


Senior Copywriter

JWT
01.2016 - 12.2016
  • Crafted engaging, brand-aligned advertising copy for online content, ensuring consistent brand voice and strategic adherence.
  • Provided meticulous editorial guidance, ensuring content clarity, accuracy, and strategic alignment.
  • Ensured content compliance with regulatory standards and internal guidelines, mitigating risks

Senior Copywriter

Pauta Creativa
02.2013 - 12.2015
  • Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
  • Provided editorial guidance to facilitate delivery of top-quality content.

Education

Publicidad

Universidad De La Comunicación
Mexico City, Mexico
12-2021

Master of Arts - Copywriting & Storytelling

Underground Ad Buenos Aires
CABA
05.2001 -

Skills

  • Creative Strategy & Ideation
  • AI-Powered Content Creation
  • Persuasive Copywriting
  • Team Leadership & Mentorship
  • Integrated Digital Campaigns
  • Global Account Management
  • Strategic Brand Storytelling
  • Creative Project Management

Timeline

Associate Creative Director

VML
05.2023 - Current

Integrated Creative

Hudson Rouge
04.2020 - 04.2023

Senior Creative

GTB
01.2017 - 03.2020

Senior Copywriter

JWT
01.2016 - 12.2016

Senior Copywriter

Pauta Creativa
02.2013 - 12.2015

Master of Arts - Copywriting & Storytelling

Underground Ad Buenos Aires
05.2001 -

Publicidad

Universidad De La Comunicación

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Carlos LamadridAssociate Creative Director