Carlos Villa
Online Marketer
Querétaro City,QUE
Summary
Proactive and achievement-oriented Sales & Marketing Manager bringing years of marketing and leadership experience with special emphasis helping retail clientele. Effectively increases social media reach and client digital profile to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager.
Overview
3
3
Languages
5
5
years of post-secondary education
24
24
years of professional experience
Work History
Marketing Manager
Susazón, S.A. de C.V.
Celaya, Guanajuato, México
08.2018 - 08.2021
- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs, including digital
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Managed and motivated sales team to increase revenue 15% in 3 years.
- Helped sales and marketing team members continuously improve product knowledge, skill set and career-building potential by motivating strong revenue numbers and continued promotional success.
Digital Marketing Specialist
Susazón, S.A. de C.V.
Celaya, Guanajuato, México
02.2017 - 08.2021
- Created wide range of digital assets such as rich media online ads and micro websites.
- Boosted brand awareness by establishing strong web and social media presence.
- Managed digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring.
- Delivered effective and innovative digital campaigns for products such as CAB Products and Susazon Store Chain.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
Store Chain Manager
Susazón, S.A. de C.V.
Celaya, Guanajuato, México
08.2015 - 02.2017
- Managed team of 60 employees, overseeing hiring, training, and professional growth of employees.
- Worked with customers to understand needs and provide excellent service.
- Created plans and made them completed on time.
- Actively listened to customers' requests, confirming full understanding before addressing concerns.
- Managed quality assurance program, including on-site evaluations, internal audits and customer surveys.
- Received and processed stock into inventory management system.
- Developed digital interaction between physical stores and online purchases
Founder of Own Marketing Consulting Company
Owner
Querétaro, Querétaro, México
01.2002 - 08.2015
- Increased customer satisfaction by resolving digital assets issues.
- Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
- Developed and implemented performance improvement strategies and plans to promote continuous improvement.
- Developed Online Marketing Campaigns for local customers
Operations Manager
Diconsa, S.A. de C.V.
México City, CDMX
07.2001 - 02.2002
- Worked in matrix management environment with oversight of division level managers, operations, sales, finance, human resources, safety and compliance.
- Directed initiatives to achieve regulatory compliance, foster good manufacturing practices and meet component quality standards.
- Established positive and effective communication among unit staff and organization leadership, reducing miscommunications and missed deadlines.
- Advanced productivity KPIs by leading trainings on procedures and safety practices.
Procurement Manager
Diconsa, S.A. de C.V.
México City, CDMX
10.2000 - 07.2001
- Implemented policies to reduce cost and eliminate waste.
- Devised and executed annual purchasing plans and contracts, including Groceries and Grains.
- Oversaw $32 Million US budget and all purchasing needs for Diconsa company.
- Evaluated supplier quotes based on purchasing procedures and competitiveness in quality, price and delivery.
- Negotiated complex corporate procurement contracts by working closely with internal and external contacts.
Education
Bachelor of Science - Electromechanical Engineering Technologies
I.T.E.S.O.
Guadalajara, México 09.1965 - 08.1970
Skills
PeopleSoft
Spanish Copywriting
Broad experience in Spanish content such as sales copy, article, video, posting and specialty ebooks
Timeline
Marketing Manager
Susazón, S.A. de C.V.
08.2018 - 08.2021
Digital Marketing Specialist
Susazón, S.A. de C.V.
02.2017 - 08.2021
Store Chain Manager
Susazón, S.A. de C.V.
08.2015 - 02.2017
Founder of Own Marketing Consulting Company
Owner
01.2002 - 08.2015
Operations Manager
Diconsa, S.A. de C.V.
07.2001 - 02.2002
Procurement Manager
Diconsa, S.A. de C.V.
10.2000 - 07.2001
Bachelor of Science - Electromechanical Engineering Technologies
I.T.E.S.O.
09.1965 - 08.1970
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