Carlos Gutiérrez Gaytán
Public Relations, Journalism, Social Media Manager
Estado de México
Summary
Experienced Editor with a demonstrated history of working in the internet industry. Strong media and communication professional skilled in Digital Strategy, WordPress, Journalism, Media Relations, PR and Corporate Communications. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
20
20
years of professional experience
1
1
year of post-secondary education
2
2
Languages
Work History
Senior Account Executive
Another Company
08.2023 - Current
- As a Senior Account Executive at Another, I am responsible for managing public relations for CHIREY MOTOR MÉXICO.
- This involves developing and executing comprehensive public relations strategies, nurturing relationships with media and content creators, direct client engagement, and regular activity reporting.
- Additionally, I support the strategic planning and execution of press events, ensuring that all public relations efforts align with the overall objectives and brand image of CHIREY MOTOR MÉXICO.
- Maintained comprehensive knowledge of market trends, industry news, and competitor offerings, ensuring informed decision-making and strategic planning.
- This role demands a dynamic individual with strong communication skills, a keen understanding of media relations, and the ability to drive impactful PR campaigns.
Senior Content Manager
Diverza
09.2023 - 05.2024
- Identified opportunities for repurposing existing content into new formats for wider reach and increased ROI.
- Created compelling multimedia content, including videos, infographics, and interactive assets for increased user engagement.
- Ensured consistent brand messaging across all digital platforms and communications channels.
- Evaluated emerging trends in digital media landscape regularly and adapted the organization's approach accordingly.
- Collaborated with cross-functional teams to create cohesive marketing campaigns.
PR Manager, Latin America
Theogames
10.2022 - 07.2023
- Management and supervision of a multidisciplinary team located in Mexico, Argentina, and Peru for PR operations in Spanish-speaking Latin America
- I managed to organize operations for the entire Spanish-speaking Latin American operation, distributing responsibilities equitably and reactively and proactively addressing the client's specific needs
- The scope of coverage continued to grow during my tenure.
- Managed internal, external, and crisis communications.
- Collaborated with external PR firms, as well as internal sales and marketing managers, to determine branding, product positioning and media messages.
- Coordinated press releases and handled press inquiries for clients such as Capcom, Sonic (SEGA of America), SEGA of Europe, Techland, Pearl Abyss, Wargaming, Skybound, among others. company.
Public Relations Consultant
Theogames
10.2020 - 10.2022
- Client strategy, management, and media relations.
- Elaboration of strategies - Team management and internal resources - Media Relations - Reporting
- Wrote press releases for routine use and crisis management.
- Coordinated press releases and handled press inquiries for Capcom, Krafton, Skybound, and Sonic (SEGA of America).
- Forged strong media relationships to further public relations goals.
- Reported on press coverage recaps to determine areas for improvement.
- Developed brand media relations strategies that bolstered community awareness and knowledge.
- In all cases, I managed to maintain and grow media coverage, achieving record numbers and expanding the reach of the brands in the Spanish-speaking LATAM region.
Editor and reviewer Qore
Qore, Busca Corp
09.2017 - 05.2022
- Relationship with brands and PR agencies
- Product reviews and analysis.
- Determined readiness of written pieces, made changes, and approved final versions for publication.
- Reviewed articles for grammar, spelling, punctuation, syntax, accuracy, and compliance with quality standards.
- Posted and promoted articles on social media platforms to engage target audience.
- Managed team of writers and junior editors to deliver accurate and engaging content.
Digital Marketing Manager
Grupo Salinas
11.2017 - 10.2020
- Digital marketing strategies for Grupo Salinas corporate brands.
- Increased customer engagement through social media.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Drove cross-functional collaboration with focus on quality service delivery.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Social Media Strategist
Conecta Uno
03.2016 - 11.2017
- Digital communication strategies
- In charge of the operation, Start-up, follow-up, and customer service
- Development of proposals and supervision of their correct implementation.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Analyzed and reported social media and online marketing campaign results.
Content Manager
Estratégica Smarter Marketing
11.2014 - 09.2015
- Development of marketing strategies based on the Buyer's Journey for B2B clients
- Management of an editorial team for developing content in multiple formats: email marketing, blogs, social networks, direct mail, and infographics
- Development of proposals for clients and prospects.
- Directed content of website by gathering information and integrating data from other departments.
Digital Lead Technology
Porter Novelli Mexico
05.2014 - 09.2014
- Assisted marketing coordinators and graphic designers with website copywriting and proofing.
- Prepared weekly updates and reports to track growth and success rates of marketing campaigns.
- Designed and presented social media campaign ideas.
- Performed market analysis and researched latest trends.
- Gained extensive knowledge in data entry, analysis and reporting.
- Demonstrated leadership skills in managing projects from concept to completion.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
Digital Team
Porter Novelli Mexico
12.2012 - 04.2014
- Creation of digital strategies, digital PR, negotiation with digital influencers, and community management for diverse clients like HP LATAM, AMD Mexico, AMD Central America, AMD South America, and Goodyear.
- Created social media content with innovative brand messaging to support new product launches.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
- Managed digital projects from initial concept through final implementation and live monitoring.
Country Manager
Betazeta Networks S.A
08.2008 - 02.2012
- Administrative and sales management
- Opening of offices in Mexico City, commercial and editorial management for Mexico operations.
- Gathered information on competitor activities and market trends to enhance strategic decision-making.
- Implemented editorial and digital strategies to elevate brand awareness and increase market share in Mexico.
- Recruited, trained and coached 8 member teams to support company growth.
- Developed and maintained relationships with customers and suppliers through account development.
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
- Accomplished multiple tasks within established timeframes.
- Communicated clearly with employees, suppliers and stakeholders to keep everyone on same page and working toward established business goals.
Editor in Chief
Betazeta Networks S.A.
02.2009 - 06.2010
- Site launch, editorial coordination, content review, event coverage, reviews, and editorial strategies.
- Supported and encouraged editorial board to provide independent and objective advice, opinions and perspectives to enhance publication.
- Oversaw, trained and developed writers and associates, assistants and junior editors to optimize production and quality of work.
- Liaised with Managing Editor to supervise daily operations and set production and performance goals.
- Sustained and enhanced publication performance and fostered reliability, transparency and fairness.
- Established editorial direction and publication policies and procedures and monitored and maintained functional consistency.
- Developed publication website, blogs and social media presence.
Editor
PCMag.com | Editorial Televisa
12.2007 - 06.2010
- Articles, news, research, interviews, and coverage of events around the world.
- Prepared, rewrote, and edited pieces to improve readability and impact.
- Devised attention-grabbing headlines and summaries to increase clicks and engagement.
- Supported publication by helping develop layouts and collaborating with production teams.
- Edited and reviewed content for grammar, spelling and punctuation.
- Edited and revised wide array of content for accuracy, clarity and consistency.
- Researched topics to create accurate and engaging content.
- Occasional contributor to Popular Mechanics.
Writer
Atomix
01.2004 - 01.2006
- PC videogame article writing, Interviews and text editing
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Organized material to research and complete writing tasks.
- Followed company policies and editorial guidelines to craft thorough, well-written content.
Education
MBA - Postdegree, Direction of industrial enterprises
Universidad Tecnológica De México
Mexico City, Mexico 05.2004 - 05.2005
Skills
Team Management
Social Media
Community Management
Social Media Marketing
Public Relations
Technology leadership work streams
Digital Communications
Strategic management
Media relations
Communication planning
Social media coordination
Organization and Time Management
Flexible and Adaptable
Teamwork and Collaboration
Self-Motivated
Cultural Awareness
Timeline
Senior Content Manager
Diverza
09.2023 - 05.2024
Senior Account Executive
Another Company
08.2023 - Current
PR Manager, Latin America
Theogames
10.2022 - 07.2023
Public Relations Consultant
Theogames
10.2020 - 10.2022
Digital Marketing Manager
Grupo Salinas
11.2017 - 10.2020
Editor and reviewer Qore
Qore, Busca Corp
09.2017 - 05.2022
Social Media Strategist
Conecta Uno
03.2016 - 11.2017
Content Manager
Estratégica Smarter Marketing
11.2014 - 09.2015
Digital Lead Technology
Porter Novelli Mexico
05.2014 - 09.2014
Digital Team
Porter Novelli Mexico
12.2012 - 04.2014
Editor in Chief
Betazeta Networks S.A.
02.2009 - 06.2010
Country Manager
Betazeta Networks S.A
08.2008 - 02.2012
Editor
PCMag.com | Editorial Televisa
12.2007 - 06.2010
MBA - Postdegree, Direction of industrial enterprises
Universidad Tecnológica De México
05.2004 - 05.2005
Writer
Atomix
01.2004 - 01.2006